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HICOOL 2024 witnessed the glorious moment, Hi Tesco won the third prize in the entrepreneurship competition, opening a new chapter in retail

The HICOOL 2024 Global Entrepreneur Summit, which has attracted the attention of global entrepreneurs, was successfully concluded at the China International Exhibition Center from August 23rd to 25th and the award ceremony was held. In this grand event that gathers global innovation forces, Hi Tegou, a rising star in the new retail field, under the leadership of its founder Zhang Qiang, stood out from 7,406 entrepreneurial projects in 124 countries and regions around the world and won the third prize of the "HICOOL 2024 Global Entrepreneur Summit and Entrepreneurship Competition", adding another strong stroke to the brand development of Hi Tegou.

HICOOL 2024 witnessed the glorious moment, Hi Tesco won the third prize in the entrepreneurship competition, opening a new chapter in retail

Founded in 2020, the HICOOL Global Entrepreneurs Summit & Entrepreneurship Competition is a one-stop entrepreneurial ecological platform hosted by the Beijing Overseas High-level Talents Association. In the past five years, the summit has attracted a total of 32,000 entrepreneurial talents and 24,000 entrepreneurial projects from all over the world to participate in the competition, and 16 "unicorn" enterprises and 127 "specialized, special and new" enterprises have been born. In 2024, the new summit will attract a total of 7,406 entrepreneurial projects from 124 countries and regions around the world, and the competition is fierce.

At the final roadshow, Zhang Qiang, the founder of Hi Tegou, presented Hi Tegou and its team from multiple perspectives such as the original intention, market positioning, and core competitiveness of the individual and the team. Founded in 2021 by Zhang Qiang, who was once one of Alibaba's B2B companies, and five post-80s partners who are also from Qunar.com, Hi Tesco is co-founded by Zhang Qiang, who was once one of Alibaba's B2B companies, with the vision of becoming the largest chain brand and discount shopping store group in China.

As an "Internet veteran" who has been immersed in Alibaba, Meituan, Qunar and Luyue Group for many years, Zhang Qiang founded Hi Tegou from the Internet cross-border retail field, which is both "hot-headed" and "thoughtful". In this regard, Zhang Qiang mentioned "dreams", Zhang Qiang's earliest resume was a programmer, and he always believed that "programmer" can change many things.

HICOOL 2024 witnessed the glorious moment, Hi Tesco won the third prize in the entrepreneurship competition, opening a new chapter in retail

After inspecting the retail market at home and abroad, he and his team found that the entire software and hardware system of China's retail industry still has a lot of room for improvement compared with Europe and the United States, and in this most volatile industry, the use of the system can achieve speed and efficiency, and can give more profit margins to consumers through the system, and building a system is one of the best jobs for "programmers". Especially in the context of global economic adjustment, the discount format is generally prosperous, and with the improvement of Chinese consumers' requirements for product quality and cost performance, the discount retail market will release greater potential and have enough space to give birth to giant enterprises. What he is good at meets a potential market, which contributes to this crossover. Zhang Qiang often mentions the positioning of Hi Tegou: Hi Tegou wants to sell the cheapest goods in the most expensive area, and the things sold should be priced according to the price of the location. Let consumers spend the original money and enjoy a better life.

For the core competitiveness of Hi Tegou, Zhang Qiang believes that the company's strong buyer team and system support.

Zhang Qiang pointed out that Hi Tegou has a group of excellent professional buyers, through the independent research and development of the system, not only to accelerate the professional growth of buyers, but also to achieve the accurate management of fixed products, quantitative, pricing, to ensure the high cost performance and rapid turnover of goods. In addition, Hi Special Purchase also cleverly uses big data and intelligent pricing models to carry out refined management of special commodities such as tail goods, and realizes the sales strategy of thousands of stores and thousands of noodles.

HICOOL 2024 witnessed the glorious moment, Hi Tesco won the third prize in the entrepreneurship competition, opening a new chapter in retail

The system is the most important part of Hi Tegou, Zhang Qiang said that the system is one of the key choices made by Hi Tegou in the initial stage. The introduction and R&D of systems such as Eagle Eye, Beidou, and Lighthouse not only greatly improved the operational efficiency and management level, but also enabled the company to maintain the efficient coordination and combat effectiveness of the team while expanding rapidly. Through the data collected by the system, Hi Tegou can accurately analyze customer behavior, realize the distribution and marketing strategy of thousands of people, and further optimize the profitability of the store.

Looking forward to the future, Zhang Qiang said that Hi Special Purchase will pay more attention to the improvement of profitability, optimize the market layout, focus on strengthening the development of Beijing-Tianjin-Hebei, Shandong, Northeast China and other regions, while moderately shrinking other regions. He predicts that by the end of 2024, the number of Hi special purchase stores will reach 500, and by the end of next year, it will exceed the 1,000 mark, the number of users is expected to reach 120 million, and the annual sales will reach 30 billion yuan. Zhang Qiang is full of confidence in the broad prospects of China's discount retail market, and believes that Hi Tegou is expected to occupy a leading position in this field and achieve the grand goal of 10,000 store chains.

In the end, under Zhang Qiang's demonstration, Hi Tegou won high recognition and praise from the judges for its unique business model, accurate market positioning, clear planning goals and strong supply chain integration capabilities. After fierce competition, Hi Special Purchase finally won the third prize, and the company's founder Zhang Qiang accepted the honor and delivered an acceptance speech.

Qiang Zhang said in accepting the award: "We are very honored to receive this award at the HICOOL Global Entrepreneur Summit. This is not only an affirmation of Hi Tegou's past efforts, but also an encouragement and spur for our future development. We will continue to uphold the entrepreneurial spirit of innovation, pragmatism and efficiency, continuously optimize products and services, and create more value for consumers. ”

HICOOL 2024 witnessed the glorious moment, Hi Tesco won the third prize in the entrepreneurship competition, opening a new chapter in retail

In recent years, China's entrepreneurs have emerged in large numbers, and the "outlet" of entrepreneurship is unpredictable, but innovation and entrepreneurship are increasingly returning to original and hard-core scientific and technological innovation. At present, the digital economy has become a new engine of global economic growth, and the 14th Five-Year Plan proposes to accelerate digital development and build a digital China. Based on the broad market space of the retail industry, Hi Tegou takes innovative technologies and means such as digital systems as its core competitiveness, constantly expands the new boundaries of cross-border integration, brings unprecedented convenience and surprises to consumers, and coincides with the general direction of the country's "technology-driven" development. We have reason to believe that Hi Tegou is expected to become an important force to promote the transformation and upgrading of the retail industry in China and even the world. For the development of Hi Tegou, we will wait and see.