"The moon is born on the sea, and the end of the world is at this time." During this year's Mid-Autumn Festival holiday, tourism has become a vacation method for many people. During the three-day holiday, many new ways to play and new highlights have emerged.
Or a short trip, or climb high to admire the moon, or embrace the national tide...... From the different Mid-Autumn Festival travel options, we feel the rich experience of the integration of culture and tourism, and also taste the charm of the traditional festival.
["Micro" vacation: travel with the holiday]
On the first day of the Mid-Autumn Festival holiday, Cheng Gao, a citizen of Beijing, got up early. During this small long vacation, he and his friends made an appointment to take the morning high-speed train to Chengde, Hebei Province, and prepared to spend three days and two nights in a carefully selected mountain homestay, enjoying the days of "lying high and listening to the sound of pine".
Matching the length of the vacation, people are more inclined to choose short-term and efficient travel methods during small and long vacations. "So close and so beautiful" short-distance tours and peripheral tours occupy a major share during the Mid-Autumn Festival holiday, and the suburbs and county towns around big cities have become good places for citizens to "reach quickly".
On September 16, citizens visited the "Hui" Space Art Center in Xiwusutu Village, Youyouban Town, Huimin District, Hohhot, Inner Mongolia Autonomous Region. Photo by Xinhua News Agency reporter Beihe
According to Ctrip data, the travel radius of high-speed rail travel orders during the Mid-Autumn Festival holiday is about 361 kilometers, which is nearly 30% shorter than the first three days of the Mid-Autumn Festival and National Day holidays last year, and the average can reach the destination in more than an hour. At the same time, more than half of the hotel orders in the same province and more than 80% of the hotel orders for one day stay.
Behind the trend of shorter itineraries and shorter travel times is the increasingly diverse travel consumption needs of urban residents. More and more people are more willing to use a short vacation of about three days to relax their tension and adjust the pace of life. For them, suburbs and county towns surrounded by mountains and rivers around the city are more cost-effective than a tiring journey.
The rise of peripheral tourism is also closely related to the increasingly complete infrastructure around large cities. The popularization of high-speed rail and the rise of homestays and resort hotels have made tourism resources no longer limited to traditional tourist resorts. This Mid-Autumn Festival, the "two-hour high-speed rail circle" in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Chengdu-Chongqing urban agglomerations has attracted most of the short-distance tourists in the region.
["Skillful" moon appreciation: travel with the time]
Mid-Autumn Festival is the season of moon viewing. This has also given birth to the "Chinese-style night tour" with the moon viewing custom as the core, which has become a hot spot for cultural tourism consumption.
Rafting on the Qinhuai River in Nanjing to listen to music and admire the moon, stop in Xi'an Datang Sleepless City to see the Big Wild Goose Pagoda and the bright moon "in the same frame", walk into the Nanning Garden Expo Park to see the flowers in the fireworks show and the full moon, and board the "moon viewing flight" to see the moon closer...... This Mid-Autumn Festival, scenic spots around the country are riveting to add more rituals and atmosphere to the moon viewing.
The moon-watching event makes the night of the Mid-Autumn Festival especially lively. Various localities have launched tourism products such as theatrical performances, lantern festivals, night markets, and sightseeing buses during the holidays to enrich consumers' choices. According to OTA platform data, in the past week, the search popularity of tourism related to night tours of ancient towns and gardens in China has increased by 77% month-on-month, and the search popularity of night cruise ships has increased by 42% month-on-month.
On September 15, the lantern performance team paraded in Hongcun, Yixian County, Huangshan City, Anhui Province (drone photo). Xinhua News Agency (photo by Shi Yalei)
According to Tang Chengcai, a professor at the School of Tourism Science of Beijing Second University of Foreign Chinese, a series of cultural and tourism activities held during holidays have become an important element to attract tourists.
Why can a tradition that has lasted for thousands of years be deeply integrated with tourism in the contemporary era? On the one hand, the moon to the Mid-Autumn equinox is bright, and the autumn season is also very suitable for travel, and tourism can amplify this closeness to nature; On the other hand, the Mid-Autumn Festival is a festival of reunion, tourism is a suitable activity for the collective, when relatives and friends get together for a night tour, the happiness of the gathering makes the travel more flavorful and long-lasting.
["Chasing" the national style: swimming with the tide]
From the filming locations in the game to the intangible cultural heritage on social networks, "the more the country is more fashionable" has become a cultural phenomenon that cannot be ignored, and it has also become the focus of cultural and tourism integration.
In Jishan Village, Zhuhai, Guangdong, the Mid-Autumn Festival duet with a history of more than 300 years will make the festival full of laughter; In Fuzhou, Fujian Province, three lanes and seven lanes, the "three hairpins" makeup cultural activities lead tourists to immerse themselves in the beauty of intangible cultural heritage; In Guizhou Kaili Miaodong Customs Garden, the embroidery, batik and silver jewelry on the "Xiulitao Intangible Cultural Heritage Market" are dazzling......
This is an iron flower performance filmed on September 16 in the pear Xiaomeng Happy Pear Garden Scenic Area in Dangshan County, Suzhou City, Anhui Province. Xinhua News Agency (photo by Cui Meng)
During this year's Mid-Autumn Festival holiday, the national style tour represented by intangible cultural heritage, Hanfu and poetry will add more cultural sense to the festival travel. Fliggy's data shows that traditional customs-related games such as flower viewing tours and lantern viewing during the Mid-Autumn Festival holiday are popular, and their popularity has increased by about 60% year-on-year. Hanfu travel photography, travel with the show and other gameplay have increased significantly.
The rise of the national tide represents not only an aesthetic trend, but also a high degree of recognition based on cultural self-confidence. With the in-depth integration of culture and tourism, this recognition is more obvious in the cultural tourism market of traditional festivals, creating a cultural landscape of "traveling thousands of miles and continuing thousands of years of customs".
Tradition lives on in travel, and travel varies from tradition to tradition. When the bright moon is in the sky, let's go out for the Mid-Autumn Festival!
Source丨Xinhua News Agency, Xinhua Viewpoint