At the end of the 19th century, the first automobile was born in Germany, and the modern automobile industry began. After more than 100 years, in the turbulent wave of change in the global automobile industry, Chinese auto brands began to appear on the world stage, as one of the leaders of domestic cars going overseas, China National Heavy Duty Truck took Germany, the birthplace of automobiles, as a new starting point, and released the latest masterpiece in the field of pickup trucks to the world at the Hannover Motor Show - Bosheng pickup, officially sounding the clarion call to enter the global pickup truck market.
China's intelligent manufacturing joins hands with oriental aesthetics, stunning Hannover
On the afternoon of September 16, local time, accompanied by a magnificent song "Breaking Array Music", the global conference of Sinotruk Bosheng pickup truck officially kicked off, and the senior leaders of SINOTRUK attended the press conference and witnessed the shining debut of Bosheng pickup truck with hundreds of global partners, media and guests. In the high-profile product release link, SINOTRUK Bosheng pickup truck fully demonstrated the new height of China's pickup technology and the Chinese wisdom contained in it with five advantages: super power, super quiet, super reliability, super intelligence and super off-road. Through the brand consultant Mr. Mao Yihui's elaboration of the brand name, brand concept and brand architecture, Bosheng Pickup conveyed the brand connotation of galloping in the whole field and winning the new realm to the world.
With the power of China's scientific and technological innovation and the elegance of Chinese traditional culture, we will tell Chinese stories to global users. The press conference of Bosheng Pickup not only showed excellent product strength, but also integrated traditional Chinese cultural elements into every link, the classical music performance of the Chinese orchestra, the appreciation of traditional tea aesthetics and skills, so that the guests fully felt the novelty and surprise from the East; The visual design of the beautiful and elegant, ink and wash freehand style makes the press conference unique; The two models on display this time, Bosheng S9 and Bosheng S7, have body colors of jungle green and glow purple with very Chinese color aesthetic charm respectively, which makes China stunning Hannover. The press conference of Bosheng pickup truck took the product as the carrier to convey the beauty of the integration of traditional culture and modern industry, and showed the world the Chinese brand style rooted in the soil of Chinese culture.
All-field and all-purpose layout to serve global users
As a pickup truck brand launched by SINOTRUK for the global market, Bosheng Pickup is committed to promoting products that perfectly integrate intelligent technology and driving control performance to the world and enhancing the influence of domestic automobile brands in the world. Bosheng pickup is positioned as an international large-scale pickup truck in all fields, and through continuous exploration of market segments, it has launched three models: off-road, passenger and commercial. The whole system is equipped with Weichai Power's WP2H 2.0T diesel engine, with a maximum power of 140kW and a peak torque of 420N·m, providing enough power for pickup trucks to cross mountains and mountains. The original submarine deep-sea mute technology, with the blessing of 5-fold mute technology of the whole vehicle, the idle noise is as low as 39 decibels, and the uniform noise is 51-62 decibels, bringing users the ultimate quiet driving space; With 6 cold start black technologies, the vehicle can be started at minus 40 °C at one time, which can adapt to the driving environment in the vast alpine areas of the world; The innovative use of urea dual spray technology not only meets the stringent emission regulations, but also avoids a series of problems caused by the installation of after-treatment systems.
The confidence of Bosheng pickup truck to go global also comes from a deep understanding of the user's driving needs, so that each model is tailored for the corresponding car use scenario. In order to face more diverse off-road challenges with global off-road players, the Bosheng S9 (off-road pickup) adopts BorgWarner's timely four-wheel drive system, which can realize 2H, 4L, and 4H automatic switching, and match three differential locks. The original factory comes with 7 driving modes such as >700mm wading hose, snow/mud/sand/rock, etc., which can do everything up and down the mountain; The chassis armor of the whole vehicle, K-MAN nitrogen shock absorber, 12,500-pound electric winch, tank U-turn, creep mode and other off-road configurations lead users to feel the infinite fun of free exploration.
The driving experience empowered by intelligent technology adds weight to the Bosheng pickup truck to the world, and the Bosheng S7 (passenger pickup) is equipped with an L2.5+ intelligent driving system, integrating 14 intelligent assisted driving functions, bringing comprehensive protection to the whole scene of the car; Dual 12.3-inch large screens, remote control, voice recognition, Internet of Vehicles, OTA wireless upgrade, dual-zone automatic air conditioning and other functions, vividly interpret the passenger upgrade of pickup trucks, and perfectly fit the current user's pursuit of high-quality travel.
As a model shouldering the responsibility of providing users with efficient means of transportation and helping users' careers take off, Bosheng S6 (commercial pickup) cargo box size is 1800/1520*1520*530mm, volume 1450L/1220L, using rear leaf spring suspension (providing enhanced optional), equipped with sprayed cargo box treasure, outer rope hook of cargo box, high-strength steel roll cage, and provides users with more efficient and reliable transportation solutions with super load capacity. At the same time, the commercial pickup truck adopts a passenger-style interior, equipped with a 12.3-inch central control screen, L2+ intelligent driving system, ACC adaptive cruise, Bosch ESP 9.3PLUS body stability system and other configurations.
Set sail on a new journey to the world, and the future is promising
At present, the major mainstream pickup truck brands have opened a global layout, and the competition in the pickup market is becoming increasingly fierce, but SINOTRUK's more than 90 years of experience in car manufacturing, mature and reliable technical system, global marketing and service network, industry-leading reliability and intelligent level have created the strength for Bosheng pickup to enter the global market. In recent years, the consumer demand of pickup trucks around the world has been continuously tapped, and the practicality of pickup products has been recognized by more and more users. From the development trend, the global pickup truck sales for many years for a steady increase, there are 39 countries and regions of the sales champion models are pickups, with innovation ability and international product performance, Bosheng pickup in the broad market has great development potential and competitiveness, the future has unlimited possibilities.
SINOTRUK Bosheng Pickup held a global press conference in Hannover, which not only brings international quality products to global users, but also represents another breakthrough for Chinese brands in the international market. In the future, Bosheng pickup will take this as a starting point to radiate a broader global market and contribute new strength to Chinese auto brands.