"Chery will not be as 'polite' in the field of new energy next year as before, we want to enter the top position of the new energy vehicle rankings, so that the latecomers will prevail." At last year's "2023 Chery Technology Day", Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, who has always been low-key, made a rare cruel statement. Maybe many people thought it was just a joke about the "science and engineering man" at the time, but I didn't expect it to come so quickly when 2024 came.
Recently, in the face of the current trend of comprehensive new energy in the automotive industry, Chery's high-end Xingtu brand has bravely stepped towards the exploration of new energy technology, and has made important breakthroughs in the off-road field with its unique scientific and technological strength and thinking. At the Chengdu Auto Show, equipped with the world's only "four-engine four-wheel drive system" Yaoguang C-DM electric four-wheel drive made a blockbuster appearance and opened pre-sale at the same time, Xingtu for the world's first snow leopard four-wheel drive system, the new car with a new shape, the first snow leopard electric four-wheel drive, upgraded Flying Fish chassis 2.0, standard high-end intelligent driving L2.9, once again opened the technical ceiling of high-end hybrid, planned to be launched at the end of September, which is also Chery Group's first four-engine four-wheel drive high-end hybrid SUV. This time, a total of two versions of ultra-long-range Pro four-wheel drive and ultra-long-range Max four-wheel drive were released, with pre-sale prices of 209,800 yuan and 225,800 yuan respectively, with the attitude of "400,000-level Z strong electric four-wheel drive", comprehensively blowing the battle of China's hybrid SUV value upgrading.
The advent of Yaoguang C-DM electric four-wheel drive marks the full implementation of the new energy + four-wheel drive technology route of the Xingtu brand, providing a complete and reliable solution for off-road "electrification". The landing of Yaoguang C-DM also means that the Xingtu brand has fully entered the era of new energy product lines, helping it to open up a new blue ocean with great imagination in the automobile market and continue to lead the new energy market.
Xingtu New Energy Technology has made a breakthrough in technology, making the "you're welcome" bold statement a reality
At this Chengdu Auto Show, Xingtu's shot is a "critical hit". In recent years, the sound of new energy off-road has gradually risen, although the vast majority of people recognize that the future must be the new energy era, but there are always many different voices in the market, such as pure electric off-road or hybrid off-road, and after a long period of market insight and user research, Xingtu firmly chose the hybrid + electric four-wheel drive technology route, and gave the best answer to similar arguments with "four-engine four-wheel drive".
Yaoguang C-DM electric four-wheel drive is the first to use the snow leopard four-wheel drive system, the snow leopard's four-engine, including four power sources that can be driven at the same time, including the fifth-generation hybrid engine, P2+P2.5 dual-drive motor and three-in-one rear axle P4 motor, of which the engine and gearbox have won the title of "China's top ten". The Snow Leopard four-wheel drive system, also known as the smartest four-wheel drive system, can achieve the widest range of torque distribution in the same class, the front axle can reach 0-90%, the rear axle 10-100%, two-wheel drive four-wheel drive can be intelligently switched without feeling, the switching time is only 0.02s, and there are 13 escape scenarios and 6 driving modes.
Of course, the "four-engine four-wheel drive" is just a microcosm of Xingtu's long-term insistence on "science and technology". Relying on Chery Group's "Yaoguang 2025" scientific and technological innovation system, as well as automobile manufacturing plants, invention patents and technological innovation factories, Xingtu has accelerated the development of "bottleneck" technology, boldly pursued subversive innovation, and formed a forward-looking layout advantage.
Breakthrough in product layout, Xingtu has become the "flag bearer" of the new energy market
In the new era of automobiles with "new energy and intelligence" as the core, Xingtu has fully carried out multi-track and differentiated layout, bringing localized ultra-comfortable "leading generation" products to users in different countries, regions and markets around the world.
Since 2024, the Xingtu brand has built two major sequences of Xingtu + Xingera, and two major technology platforms of "M3X native hybrid + E0X high-performance pure electric" as the cornerstone, taking the road of plug-in hybrid, pure electric and extended range multi-technology routes at the same time, and steadily and orderly promoting the development goal of "new energy for all products in 2025". At present, a number of explosive products of the Xingtu brand have broken through the circle with strong potential energy, and blockbuster new products such as Yaoguang C-DM and Star Era ET are "hot sellers when they are listed". During the Chengdu Auto Show, the pre-sale of Yaoguang C-DM electric four-wheel drive was very popular, and it attracted great attention from media, users and dealers at home and abroad as soon as it was unveiled.
Firm "long-termism", the road to brand breakthrough of Xingtu
In the era of "involution", in the Chinese auto market, the Xingtu brand did not lose itself in the "price war", but adhered to long-termism, took the road of high-quality development, and used leading technology, technical management, customer understanding and system capabilities to do products that others can't do, and go to markets that others dare not go to or markets that can't go. In the future, the Xingtu brand will further consolidate its high-end positioning and create a recognizable high-definition image perception of Xingtu, so as to provide a desirable "Xingtu-style" high-value global experience and become a high-end new energy brand loved by the world.