Some people are happy and some are worried!
Recently, the gold price, like riding a rocket, is rushing upward, dazzling, in the circle of friends, drying gold bars, cashing out, that is called a lively, as if everyone has become a master of investment, making a lot of money, but behind this, some people are happy and some are worried, the water of the gold market is deeper than we imagined!
The price of gold is soaring, and some people have made a lot of money!
"I told you to buy gold! Do you regret it now? Lao Li swiped the gold quotation on his mobile phone, while proudly showing off to Lao Zhang, Lao Li is the "old Jianghu" in the investment circle, at the end of last year, he saw the trend of rising gold prices, and bought several gold bars in one go, and he almost couldn't laugh at this time
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"Isn't it, the price of this gold is rising faster than my salary!" Lao Zhang's face was envious, and his tone was full of remorse, "I knew that I would also use the money to buy gold, but now it's okay, I can only watch others make money"
Like Lao Li, relying on a keen sense of investment, there are really not a few people who have made a lot of money in this wave of gold price rises, some of them have bought gold bars and gold coins early, and some have made a decisive move at the low point of gold prices and succeeded in buying the bottom
- "I just bought 50 grams of gold bars last month, and the price has risen a lot in the past few days, and it seems that my vision is still good!"
- "Watching the price of gold rise, I was also moved, but unfortunately the salary was spent before it was hot, and I can only see others get rich"
Netizens have shared their investment experience and "history of blood and tears" on social media, some cheered, some sighed, this gold market is really a few happy and a few sad!
The picture comes from the Internet
Gold shop owner: This business is running out of business!
In stark contrast to the excitement of investors, it is the sad face of the gold shop owners, it stands to reason that the price of gold has risen, there are more people buying gold, and the gold shop business should be more prosperous, but the reality is just the opposite, many gold shop owners have called "business is getting more and more difficult to do", and even moved the idea of changing careers
"In the past, when the price of gold was low, everyone bought gold to be auspicious, and whether the style looked good was the key, but now it is different, everyone is shrewd, buying gold is for investment, and the picture is to maintain and increase the value, who will spend so much money to buy styles?" Mr. Wang, the owner of a gold shop in Hangzhou, was full of helplessness
Mr. Wang calculated an account for the reporter, the production process of gold jewelry is complex, and the labor cost required is also high, so the price of gold jewelry is usually much higher than that of gold bars and gold coins
"In the past, I could sell several gold bracelets and gold necklaces a day, but now I can sell one or two pieces a day, and the most asked by customers in the store is gold bars, but the profit of gold bars is already low, and no matter how much you sell, you can't make much money," Mr. Wang sighed, "If the price of gold continues to rise like this, I don't have to open this store."
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Gold jewellery is cold, and the concept of favored consumption of gold bars has quietly changed
Behind the cold business of gold shops, in fact, is the change of people's consumption concept, before everyone bought gold, more out of the traditional concept, a auspicious and festive, gold jewelry is the best choice, and now, with the awakening of investment and financial awareness, more and more consumers began to regard gold as an investment method, gold bars, gold coins and other products with more transparent prices and easier to realize are naturally more favored
"In the past, when I bought gold, I always felt that I had to buy a good-looking style, and I wore it with style, but now I think about it, gold is gold, it doesn't matter if it looks good or not, the key is to maintain its value," Aunt Li, who was selecting gold bars, told reporters, "There is no processing fee for gold bars, and the price is cheaper than gold jewelry, so you can rest assured when you buy it back and put it away."
Where is the road to the transformation of gold stores?
In the face of changes in the gold consumer market, how to transform and upgrade gold stores and find new profit growth points has become a difficult problem for all practitioners
The picture comes from the Internet
"Our store has now begun to promote gold bars and coins, and has also launched some preferential activities, such as gold bar buyback, accumulation, etc., hoping to attract more consumers," Mr. Wang told reporters, "In addition, we are also trying to expand online sales channels, hoping to reach more young consumers through online platforms"
In addition to increasing the promotion of gold bars and coins, some gold stores have also begun to try to introduce new products and services, such as gold leasing, gold wealth management, etc., hoping to meet the diversified needs of consumers
- "We have recently launched a gold bar rental business, which allows customers to rent gold bars at a lower cost to meet the needs of weddings, festivals and other occasions, and also reduce the financial pressure on buying gold bars."
- "We have also launched a gold regular investment plan, where customers can invest a certain amount of gold every month, which can accumulate small amounts and reduce investment risks."
epilogue
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The rise and fall of gold prices has affected the hearts of countless people, some people have profited from it, some people have been sad, and for gold stores, this is a test of opportunities and challenges
What do you think of this wave of gold price increases? Would you choose to invest in gold? Feel free to leave a message in the comment area to share your views!