Recently, Three Sheep Network Technology Co., Ltd. has fallen into the whirlpool of public opinion because of the live broadcast of "Hong Kong Meicheng moon cakes". The mooncake was portrayed by the streamers in the live broadcast as synonymous with high-end Hong Kong brands, but in fact, although its production company is registered in Hong Kong, the real production places are in Guangzhou and Foshan. This behavior of "selling dog meat on the head of a sheep" quickly ignited the anger of consumers and put the three sheep on the cusp.
The sweet trap of live streaming: The anchors of Three Sheep shouted hard in the live broadcast room, claiming that this mooncake is a Hong Kong brand and has a physical store in Hong Kong, which attracted fans to place orders one after another. However, when consumers receive the goods, they find that the facts are very different from the publicity, and they inevitably feel deceived in their hearts.
Zeng Zhiwei's "help" turned into a "pit": What made things even more fermented was that the well-known Hong Kong actor Zeng Zhiwei also participated in this live broadcast sale. His joining has undoubtedly added a lot of trust to the product, but now he may be implicated in this matter, which is really "good intentions do bad things".
Consumers rise to the occasion: Consumers are not choosing to remain silent in the face of false claims. They spoke out on social media, revealing the truth and demanding an explanation from the three sheep. At the same time, some netizens broke the news that there is no offline sales point for this mooncake in Hong Kong, and the price on other platforms is much lower than that of the live broadcast room, which undoubtedly gives the three sheep a hammer. Other platforms are said to be 59 yuan for three boxes, while Xiao Yang is 99 yuan for three boxes.
In the face of strong doubts from consumers and the continuous fermentation of public opinion, the Market Supervision and Administration Bureau of Hefei High-tech Zone took decisive action and filed a case for investigation into the suspected behavior of "misleading consumers" in the live broadcast of Three Sheep Network Technology Co., Ltd. This measure not only demonstrates the determination of the regulatory authorities to maintain market order and protect the rights and interests of consumers, but also sounded the alarm for the entire live streaming industry.
Zeng Zhiwei's "innocent lying gun": As a guest in the live broadcast, although Zeng Zhiwei was only invited to participate, because of his identity and influence as a public figure, once the product is confirmed to have false publicity and other problems, he will inevitably be questioned and negatively evaluated by the public. This is undoubtedly a blow to his image and career.
This incident not only brought a heavy blow to the three sheep, but also caused the entire live streaming industry to fall into a deep reflection. While pursuing sales and profits, how to adhere to the principle of integrity and ensure the authenticity and compliance of products has become a problem that every practitioner must face. Only in this way can we win the trust and support of consumers and promote the healthy development of the industry.
The incident of the three sheep being investigated once again reminds us that in the emerging business model of live streaming, integrity is the foundation. Any attempt to deceive consumers through false propaganda will be sanctioned by law and eliminated from the market. At the same time, it also reminds public figures that they must carefully choose partners and products when participating in business activities to avoid being involved in unnecessary turmoil.