Arowana on Luhua: Is it true love or is there something else?
The edible oil market is really lively, and the big guy Arowana decided to invest in Luhua! As soon as I heard the news, everyone talked about it, and some said that this is a strong alliance, and they will no longer be afraid to buy oil in the future, and they will be easy to worry about; Some people are also worried that Lu Hua will be dragged into the water by "Arowana"? This back and forth is as lively as the cries of the bazaar, and there are different opinions
The picture comes from the Internet
Arowana is famous, it is simply a household name, especially in the field of grain and oil, it is more authoritative, if you ask a common people, you should choose Arowana to buy oil, but this "big guy" has gone all the way, although it is glamorous, but it is not without problems, you for example, the food safety problems that have occurred before have made many people start to play question marks, this wave of turmoil, presumably makes many consumers feel uncomfortable - how can you rest assured that Li Bai's poems written on the tip of his tongue are handed over to a troublesome company?
So you see, this time Arowana shares in Luhua, on the surface it is spending money to buy shares, in fact, revealing a trace of doubt, Arowana wants to borrow Luhua's brand influence in full swing, to help themselves change their image, this account is to make people think tightly, Luhua, that is a "conscience" card, the people think of Luhua, what comes to mind is not the prosperity of Arowana, but the bottle of transparent essence of oil refining, the belief of making a good oil, Luhua to "integrity management" in the people's appetite and heart freely through, Rigorously taking quality management as the foundation of survival, it is rare that it has always adhered to the concept of "serving the people wholeheartedly" and has not been shaken by market fluctuations
Lu Hua in the world of edible oil, is a real "conscience business", that can be called the importance of every consumer, simply too good to be good, in recent years, Lu Hua everywhere exudes its warmth, whether it is stir-fried or cold dressing, Lu Hua's oil can always make people feel at ease, sprinkle it on the plate, as if it can slightly taste a little "healthy", and this conscience, is precisely the foundation of its standing, once the Arowana is pinched in, maybe it will change the taste, Lu Hua can maintain the original intention has become the biggest problem at the moment
The picture comes from the Internet
Think about it, the intervention of Arowana, and the brand image of Luhua will be greatly affected, in the past, everyone can eat and use Luhua's oil with peace of mind, and suddenly the background of Arowana is involved, and many people can't help but be afraid: In this way, will Luhua's good impression disappear without a trace? Especially when the food safety record of the Arowana is mentioned, the Luhua next to it will be more or less implicated, imagine that if the Arowana continues to speak out in the future, it will inevitably make consumers have a few more lines of defense in their hearts, which is really a loss
As for the Arowana itself, you have to figure out, the past reputation or the new name, which one can make you stand for a long time? Does Arowana really have the courage to unite its historical issues with Luhua's "conscientious management"? For example, let's watch a movie, some plots make people laugh, and some plots make people's hearts heavy, what is it that makes people want to relive it again and again?
In the face of this shareholding, Lu Hua has to think carefully, is it just a deal of oil behind the Arowana? What Luhua has to face, in addition to the value of capital, is also the consumer's pursuit of quality; It is by no means that Arowana's investment in this stake is just to value the simplicity of this market cake, the oil of Luhua carries the health and trust of every household, and its long-term value is by no means defined by the word "shareholding".
The picture comes from the Internet
With this, how to reconstruct the brand image of Arowana? We have reason to believe that the subsequent performance of the edible oil industry will make manufacturers aware of the necessity of credibility, in a sense, the combination between Arowana and Luhua is actually an in-depth discussion and excavation of China's food safety topics
With their respective advantages, Arowana and Luhua both have a place in this market, but now, behind their combination, there are countless question marks, what is Arowana for? As it continues to ferment, only time will tell what the final result will be
In the midst of all this, I think that time will give the answer to every participant, we usually have to continue to be picky about oil, as usual, the ups and downs, who can hide this ruiqi? True love, or false love? I am afraid that this question has to rely on my own judgment to discern