On September 13, the high-quality development exchange meeting of "Writing a New Chapter and Meeting in Jincheng" Cultural Tourism Group was held in Jinlihua Hotel.
The tourism group invited many provincial and municipal government departments, cultural tourism groups, universities, tourism-related enterprises, and science and technology enterprises to carry out parallel exchange meetings. The guests discussed how to better promote the high-quality development of the cultural and tourism industry, give full play to the subjective initiative of all parties, exchange experiences, share inspirations, and promote the prosperity and development of the cultural and tourism industry.
Ma Chaojun, general manager of Tianjin Tourism Group, said that in order to enhance the core competitiveness of state-owned enterprise reform, the tourism industry needs to promote and promote high-quality development through reform. Tianjin Tourism Group focuses on the main business of cultural tourism, constantly updates and iterates its business model and service sector, and actively adjusts its business direction and products and services around market demand.
In terms of enriching business formats. This year, the tourism group continued to upgrade and renovate the cruise ship terminals, and next year all 13 terminals will be put into use. These 13 new wharves have increased commercial facilities and service functions, such as Jinwan Wharf this year in cooperation with the Academy of Fine Arts to set up art galleries, increase regional tonality, attract tourists from Jiefang Bridge, and extend the stay time. During this year's National Day, two major IPs of Three-Body Problem and Journey to the West will also be introduced to create an immersive VR experience project. Lishunde Wharf integrates the surrounding idle properties and builds the Lishunde Cultural and Art District. Tianshifang and Yongle Wharf have added light and shadow shows, performances and other contents to promote the development of the shore. In addition, the cruise ship itself is also enriching the business format, adding performance boats, breakfast boats, wedding boats, and improving the content and services of cruise ships.
In terms of revitalizing stocks. The tourism group has set up a creative company to enrich the content, introduce IP, create scenes, and create a cultural and tourism atmosphere.
In terms of internal management. Sort out business processes, improve efficiency, and improve the speed of response to the market. The tourism group gathered the five hotels that were originally decentralized and established a hotel management group, which improved the management efficiency, sorted out the positioning of each hotel, highlighted their own characteristics, and formed a retro product portfolio.
In terms of the tourism sector, the tourism group undertakes the integration platform of agriculture, culture and tourism, leads and cultivates high-quality rural tourism projects through demonstration, strings together new tourism routes, and provides new tourism products, such as the cruise ship to Yangliuqing and the train line to Jizhou. During the National Day, it will also open a route to Xiaoxin Wharf in Baodi District, with the help of national fishing competitions to promote fishing culture.
In terms of industry exchanges, integrate resources in the industry, including central enterprises, local enterprises, suppliers, etc., and innovate in new fields, grasp and follow up in a timely manner.
At the high-quality development exchange meeting of the cultural tourism group, in order to practice the "four cultures" and promote the high-quality development of the cultural tourism industry, the tourism group held a strategic cooperation signing ceremony, and invited more than ten provincial and municipal cultural tourism groups to jointly launch a joint initiative to advocate tourism for the people and serve the people for a better life; Integrity and innovation, digital empowerment of cultural inheritance; exchange and mutual learning to promote the integrated development of culture and tourism; Ecological civilization and practice the concept of green development. We will jointly practice the purpose of tourism for the people, adhere to the goal of integrating culture and tourism, write a new chapter in the high-quality development of the cultural and tourism industry, and contribute to accelerating the construction of a tourism power.
Source: Jinyun