On September 13, the global Range Rover brand experience platform "Range Rover Realm" officially landed in Chengdu, interpreting the romantic collision of historical and cultural customs and international cutting-edge fashion in the never-fading splendid prosperity of Chengdu, presenting the "winning as a model" Range Rover life with a pure luxury lifestyle.
"Range Rover Land" landed in Chengdu, interpreting the romantic collision of historical and cultural customs and international cutting-edge fashion
This global brand experience platform, which is only a "private invitation", further illustrates Jaguar Land Rover's vision of a design-driven future of neo-modern luxury. As one of the world's most renowned luxury brands, Range Rover has been a benchmark for original technology and design excellence since its inception in 1970. Designed under the guidance of Jaguar Land Rover's Global Chief Creative Officer, Professor Gerry McGovern, the Range Rover Realm is a brand experience for our valued customers, with new ideas and a strong sense of local culture.
Range Rover Realm has been carefully designed to be closely aligned with the local culture
The all-new '25 Range Rover is officially launched, which has been further advanced in intelligence and performance, bringing customers a new modern luxury exclusive car and a continuously upgraded driving experience.
"As the pioneer of luxury all-terrain SUVs, Range Rover has been the benchmark for more than half a century. Its performance and quality have earned it a worldwide reputation and have won the hearts of everyone from royalty to leaders from all walks of life. "Creating a new history, we are committed to building a flagship brand that leads the way in neo-modern luxury, offering an uninimitable lifestyle and exclusive experience that has made Range Rover synonymous with 'true luxury'." ”
捷豹路虎全球首席营销官Lennard Hoornik
Enjoy the Range Rover life in the "Range Rover Realm".
Entering a new era, the Range Rover brand will be a beacon to modern luxury, creating a one-of-a-kind neo-modern luxury lifestyle. After Beijing and the Guangdong-Hong Kong-Macao Greater Bay Area, Range Rover Realm is a global brand experience platform that combines the past and the present, East meets West, and a series of the purest luxury lifestyles to deliver the brand story and unique experiences to all guests.
"Range Rover Realm" creates a special presentation in Taikoo Li Chengdu, which "not only travels through the past and the present, but also integrates the East and the West".
"Going beyond the traditional definition of luxury to create a unique lifestyle with a unique level of luxury is what the Range Rover brand is all about." Wu Chen, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales & Service Agency, said, "Range Rover Realm will fully demonstrate the pinnacle of neo-modern luxury with its unique lifestyle and service experience, and also help us form a deep brand value identity with our Chinese customers." ”
Wu Chen, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
In Taikoo Li, a symbol of the land of abundance, in the Plaza where classical Chinese architecture and Western modern fashion complement each other, Range Rover Realm takes the space design of an exclusive English manor as the core, closely integrates with the surrounding ecology, expands the high-end brand "circle of friends", and creates an extraordinary lifestyle experience. In the core area of Chengdu, guests can experience the ultimate expression of the aesthetics of neo-modern luxury up close, and experience the ultimate luxury of the Range Rover SV Bespoke. Through traditional skills such as bamboo weaving, incense and tea ceremony, the artistic conception of oriental philosophy is perceived; SAVOUR PHOTOGRAPHY, WINE, BEAUTY AND HOME FURNISHINGS FROM HASSELBLAD, DIAGEO, HELENA AND SHANG XIA; You can also visit the surrounding commercial spaces linked to the brand to taste food, drink tea and rest, or learn about other high-end lifestyles.
Present the ultimate luxury of the Range Rover SV Bespoke
The mind should be quiet, and the body should be moving. Departing from Taikoo Li, drive around Chengdu in the all-new Range Rover, all-new Range Rover Sport and SV models, and head to the Yingjing Sand Ware Museum located in the Antang Intangible Cultural Heritage Village, where you can experience the past and present of the national intangible cultural heritage.
Invited guests drove the Range Rover family model around Chengdu
Fascinating, the all-new '25 Range Rover offers a premium driving experience
The Range Rover brand, which began in 1970, was born to successfully open up the luxury all-terrain SUV segment. As the flagship of the Range Rover brand, the innovative 25-year-old Range Rover continues the brand's exquisite luxury while taking it to the next level in terms of intelligence and performance, with stunning modernity, up-to-date smart technology, unrivalled performance and exquisite craftsmanship to provide customers with an even more engaging and exclusive experience.
The all-new '25 Range Rover offers six models to choose from, and the official suggested retail prices are: 1,412,000 yuan for the all-new '25 model year Range Rover Prosperous Edition; The new 25-year-old Range Rover Shengshi seven-seater extended version is 1,452,000 yuan; The new 25-year-old Range Rover Extended Edition is 1,452,000 yuan; The new 25-year-old Range Rover Genesis Extended Edition is 1,732,000 yuan; The 25-year-old new Range Rover Model Extended Edition is 2,062,000 yuan; The all-new Range Rover P460e model year 2,202,000 yuan for the new Range Rover P460e model model plug-in electric hybrid.
The all-new Range Rover for the '25 model
The all-new '25 Range Rover embodies the brand's luxury DNA through elegant proportions, refined exterior craftsmanship and simple design lines. The new car is available in six solid and metallic paint options: Fuji White, Santorini Black, Eiger Gray, Varese Blue, Nagano Snow Mountain Silver, and Belvia Green, as well as four luxury metal paint options: Carpathian Gray, Batumi Gold, Charente Gray, and Ostuni Pearl White, as well as a dark exterior package to meet the individual needs of customers and highlight the unique luxury style. The interior of the cabin incorporates a modern design concept and selected materials, with Range Rover illuminated welcome trim and luxurious Windsor perforated leather seats at the entrance. Available in four interior colours: Ebony, Amber Brown, Light Beige and Dark Garnet Red, it meets the expectations of our customers. At the same time, the equipment of each model has also been optimized. For example, the Shengshi Seven-Seat Extended Edition and the Shengshi Extended Edition add ventilation for the front and rear seats, the Genesis Extended Edition formula has a heating function for the disc, and the Exemplary Extended Edition wheels are upgraded to 23-inch 10-spoke bright dark gray contrasting diamond-cut aluminum alloy wheels.
A new Range Rover look for the '25
Equipped with luxury technology, the new car takes into account the needs and expectations of drivers and passengers for a smart and fun life. The whole system is equipped with the E+ entertainment interconnection system as standard, and the system responds quickly, which can quickly link to third-party applications such as WeChat, Tencent Map, Tencent Aiquting, Tencent Suixing, NetEase Cloud Music and Himalaya, bringing customers a more convenient interconnection experience. The 13.1-inch floating curved touch screen has haptic feedback, making the operation more intelligent and convenient; The 13.7-inch interactive full LCD instrument cluster can display navigation, driving information and playing audio. The Genesis Extended and Exemplary Extended rear seats are equipped with two high-definition 11.4-inch touchscreens, two pairs of Bluetooth headphones, and two high-power USB ports for powering or charging devices.
The all-new Range Rover interior for the '25 model
Based on the MLA-Flex luxury electrification architecture, the all-new '25 Range Rover is available in three power variants, which are upgraded to a Gen4 gearbox to optimize transmission efficiency and vehicle performance, resulting in an acceleration time of 0.2 seconds for models equipped with the 3.0-liter 6-cylinder 400 hp twin-supercharged petrol engine of the Elite 3.0-liter 6-cylinder 400 hp twin-supercharged petrol engine for 100 km/h in 0.2 seconds, while the model equipped with the 3.0-liter 6-cylinder 360 hp twin-supercharged petrol engine can accelerate to 100 km/h in 0.1 seconds. Combining surging power and smooth output, the P460e Extended Plug-in Electric Hybrid has a maximum power of 460 hp and a maximum torque of 660 Nm·m, and accelerates to 100 km/h in just 5.8 seconds.
Based on Jaguar Land Rover's "rebranding" strategy, the Range Rover brand will continue to focus on the new needs of customers, reinvent the luxury imagination between heritage and innovation, and continue to create unique and exclusive cars and Range Rover lifestyles for customers, opening up a "winning as a model" Range Rover life.