During the Mid-Autumn Festival, the golden wind is cool. On the eve of the Mid-Autumn Festival, Hubei Provincial Museum and KFC held a unique Mid-Autumn Festival. A group of cute children walked into the Hubei Provincial Museum to appreciate the breadth and profundity of Chu culture, and then tasted food and painted with egg tarts in KFC's "Chu Culture" theme restaurant, so as to experience the Mid-Autumn Festival and reunion together.
Visit the Hubei Provincial Museum and taste the charm of Chuyun
In the morning, the children gathered at the entrance of the Hubei Provincial Museum with great expectations. Accompanied by KFC staff and teachers from Hubei Provincial Museum, the children stepped into this treasure trove of history and culture. The exquisite bronzes, magnificent bells, colorful lacquered wood and other cultural relics in the museum make the children feel as if they have traveled through time and space and entered the ancient Zeng and Chu countries. They listened carefully to the narrator's story of Jingchu cultural relics, and their eyes flashed with curiosity and admiration for history.
After visiting the cultural relics, the social education teacher of the Hubei Provincial Museum took the children to start a ritual music school with the theme of Mid-Autumn Festival. The teacher talked about the ancient festival customs from how the ancients celebrated the Mid-Autumn Festival, and talked about the bronze grass flowers and bronze bells. At the end of the Rite Music Academy, there is an immersive chime turning session that excites the children.
When touching the imitation of the chime, the children found that there were many delicate and fine decorations and words on it. They are knowledge of transcription, note-taking, music theory. The process of turning the mold made the children realize that the process of bronze chimes is very complex and difficult. In the end, everyone compared the flow chart, united and cooperated, and successfully completed the practice of turning the gypsum chime. Holding his own molded chime, Xiao Han said: "The ancients 2,400 years ago, without the help of high technology, were able to make the 'Zeng Hou Yi Chime' that amazes modern people, which is simply amazing!" ”
Eat KFC food and share the reunion with "tart".
After visiting the Hubei Provincial Museum, the children came to KFC's "Chu Culture" theme restaurant. As soon as they entered the cafeteria, the children were greeted by a replica of the Tiger Bird drum and the carriage and horse travel diagram they had just seen at the museum. In the strong Jingchu cultural atmosphere of the restaurant, the children tasted KFC's delicious food - delicious burgers and golden and crispy egg tarts. As they ate delicious food with an enticing aroma, the children's faces were filled with happy smiles.
Immediately afterwards, the creative egg tart painting session kicked off. The children picked up colorful brushes one after another, using the cultural relics they had just seen in the Hubei Provincial Museum and the Chu culture they felt as the theme of creation. Some of them use the egg tart as a round moon, and outline the outline of the quaint chime next to the "moon", as if they can hear the melodious music that has passed through the millennium; Some depict the tiger seat bird drum, showing the romance and delicacy of Chu culture. KFC "Chu Culture" theme restaurant was full of laughter, and the children not only felt the joyful atmosphere of the festival in their creation, but also let Chu culture and modern creativity collide with brilliant sparks.
The fourth-grade Doudou child said excitedly, "Today's activity is so interesting! I saw a lot of exquisite cultural relics in the museum and learned a lot about Chu culture. The round egg tart is like a moonlight, I have made creative paintings of the cultural relics and egg tarts I saw in the museum, I think it is particularly creative, this Mid-Autumn Festival is so happy! Another new child from the fifth grade also couldn't wait to share: "Today's activity not only allowed us to learn historical knowledge, but also allowed us to taste delicious food, we ate egg tarts like a round moon, I hope my family and I have a happy Mid-Autumn Festival." ”
Always accompanying, always good taste
KFC is well aware that the inheritance of culture is not only in education and art, but also in people's lives. When lightweight, high-frequency fashionable catering meets profound Chinese culture, KFC has exerted its own advantages in helping the promotion and inheritance of traditional culture through continuous exploration and practice. KFC, which has more than 10,000 restaurants across the country, seizes the opportunity to interact with consumers, infiltrates and integrates the essence of Chinese millennium culture into their lives through consumption scenes, and also gives more cultural heritage to the dining experience.
On top of deliciousness, KFC hopes to make every good taste accessible to everyone, and "always accompany" you and me. From delicious food to companionship, everything is beautiful – KFC believes that "forever good" happens when the customer experience is perfect.