In Yinglin Town, Jinjiang, Fujian Province, orders from all over the world continue to fly, the factory assembly line is running at full capacity, and large trucks shuttle back and forth......
"Shipments of 120,000 to 130,000 pieces per day, domestic orders increased by 20%." Hong Jianku, chairman of Colorful Fox Garment Weaving Co., Ltd., said.
Yinglin Town, with an area of less than 30 square kilometers, is home to more than 200 swimwear companies. As one of the three major swimwear production bases in the country, the annual output value of the swimwear industry in Yinglin Town exceeds 20 billion yuan, accounting for about 30% of the global market share, and one out of every five swimwear in the world comes from here.
The industrial chain is complete, from a silk to a piece of clothing, forming a closed loop of upstream, midstream and downstream industries
"In 7 days, 5,000 pieces were shipped."
As soon as the order was finalized, Jinjiang Ed Garment Co., Ltd. was in full swing: the procurement department prepared the raw and auxiliary materials in the fastest time, 100 workers were assembled immediately, and the 4 hanging intelligent production lines were at full power.
1 day of commissioning, 2 days of stocking, 3 days of production, 7 days of shipment, Ed Clothing successfully completed the order from the cross-border e-commerce platform Shein and became the core supplier of the platform.
This is a typical "small order quick reverse" order. With the development of e-commerce, the form of global orders has changed - large orders have become smaller, long orders have become shorter, and "small orders and quick reactions" have become an important supply method, which puts forward higher requirements for enterprises' capacity adjustment capabilities.
"We can gain a competitive advantage under the 'small single quick reaction' model, thanks to the complete industrial system of Yinglin Town." Li Xianrong, general manager of Ed Clothing, said.
Walking into Fujian Yijin Chemical Fiber Co., Ltd., tons of polyester raw materials were put into the reaction furnace, and the production line spit out snow-white polyester filament. On the edge of the production line, Xiaoshan Gao's silk cakes are waiting to be packed and shipped.
"Polyester, spandex, and acrylic are the main raw materials for the production of swimwear." Bao Guoliang, general manager of Fujian Yijin Chemical Fiber Co., Ltd., said that the reason why Hengyi Petrochemical chose to set up a factory in Yinglin is precisely because of the convenient transportation and huge market demand here.
Following the truck of Yijin Chemical Fiber, I saw that polyester silk cakes were sent to various warp knitting fabric manufacturers. There, polyester filaments are textured, warp or weft knitted, dyed and other processes to become a variety of swimwear fabrics.
"You see, this is a three-dimensional jacquard fabric, and the swimwear made is like fashion, meeting the fashion needs of consumers." Shi Fangfang, deputy secretary-general of Jinjiang Swimwear Industry Association, said.
"Yinglin Town not only gathers upstream chemical fiber enterprises, but also midstream fabrics and accessories production enterprises, as well as downstream garment manufacturing and sales enterprises, and the industry forms a closed loop within nearly 30 square kilometers." Li Deming, Secretary of the Party Committee of Yinglin Town, said that the perfect industrial chain makes the Yinglin swimwear industry have a short production cycle, fast market response and strong competitiveness.
Strengthen research and development, exude all kinds of floral fragrance, with sunscreen function and other fabrics emerge in an endless stream
The swimwear industry belongs to the traditional manufacturing industry. In the face of an increasingly complex external environment and fierce competition from enterprises in Southeast Asia and other regions, how does Yinglin's swimwear industry respond?
Insist on innovation and constantly bring forth the new.
Traditional woven fabric, strong, structured and firm. Jinpai Warp Knitting Technology Co., Ltd. has found another way, through warp knitting and innovative design, so that the fabric has excellent elasticity on the basis of the original weaving advantages and improves wearing comfort.
"This is our independent design and development of warp knitting imitation woven series products, once launched, it has been widely recognized by the market, successfully empowering the upstream and downstream of the industrial chain, with annual sales of thousands of tons last year." Hong Yingyue, general manager of Jinpai Warp Knitting Technology Co., Ltd., said that the application scenarios of this series of fabrics have expanded from swimwear to outdoor commuter pants, polo shirts, skin clothing, jackets, cotton clothing, etc.
It has a rose fragrance, has a sunscreen function, realizes a cool feeling and is skin-friendly, and presents a three-dimensional pattern...... Walking into the exhibition hall of Jinjiang Swimwear Industry Association, all kinds of fabrics are dazzling. "Although the swimwear industry is a traditional industry, it is not a sunset industry. There is a growing demand for a better life, and innovation in the industry will continue. For example, Shi Fangfang said that in recent years, the market has increasingly preferred multi-functional fabrics with the characteristics of comfort, environmental protection, antibacterial, and quick-drying.
Adhere to digitalization and accelerate transformation and upgrading.
Walking into the Ed clothing production workshop, the hanging system on the ceiling is constantly rotating, and the data such as output plan, completion, and current efficiency are clear. "Through digital and intelligent transformation, the production efficiency of the production line has increased by 20%, and the pass rate has increased by 6%." Li Xianrong said.
In recent years, Yinglin Town has accelerated the implementation of special actions for intelligent transformation and digital transformation, organized experts to carry out "free clinics" for the digital transformation of textile and garment enterprises, tailored digital solutions, promoted the overall improvement of production technology, and promoted the transformation and upgrading of enterprises.
Love to fight and dare to win, and the product form has been upgraded from a single product category to a diversified one
In the face of fierce global competition, Yinglin swimwear industry is constantly looking for new growth points while striving to improve its internal skills and enhance its competitiveness.
"You can't just make swimwear, you have to broaden the category." Hong Jianku said that in recent years, the concept of national fitness has been deeply rooted in the hearts of the people, and the demand for yoga clothing, fitness clothing, cycling clothing, diving suits and other sportswear has increased, and these clothing are similar to swimwear fabrics, and the transformation of enterprises has natural advantages.
Discovering the transformation needs of enterprises, the Yinglin Town Government incarnated as a "shopkeeper" to help Yinglin Town's new industries become bigger and stronger with careful service.
Aid in midwifery, strengthen enterprises in competition, and help new industries set sail.
In April this year, a Jinjiang · Yinglin Shangpin International Intimate Sportswear Design Competition final show was held in Jinjiang Wulin Traditional Village. On the catwalk of the ancient house, models wearing trendy sportswear came one after another, bringing a visual feast to the audience.
The clothes on the models are 1,160 works submitted by 671 designers at home and abroad, and 32 high-quality supply chain enterprises in Yinglin Town participated in the landing proofing, where international design and Yinglin's complete production capacity are combined.
"Based on the principle of 'midwifery, strengthening, and recruiting talents', we have created a regional brand of 'Yinglin Shangpin' that includes swimwear, yoga wear, fitness wear, outdoor sportswear and other close-fitting sportswear categories, and has introduced international design capabilities to continuously promote industrial upgrading by holding relevant events." Li Deming introduced.
The association helps and builds a platform to promote the docking of supply and demand.
To open up a new track, how to grab orders is the key. In this regard, Jinjiang Swimwear Industry Association launched a "digital service platform" to move the offline exhibition hall online, so that customers who are thousands of miles away can easily understand the company's information.
Open the "digital service platform", swimwear, yoga pants, printing, accessories, and various products are classified and displayed; The scale, production capacity, number of employees, and qualifications of the enterprise are clearly visible; Warp knitting machine, weft knitting machine, cutting machine, sewing machine, equipment type and quantity are clear at a glance.
Jinjiang Binyi Textile Technology Co., Ltd. is one of the earliest enterprises registered on the platform. Xu Jiabin, general manager of the company, told reporters that Yinglin swimwear is well-known, and enterprises can take advantage of the cluster to better develop the market. In just over two months since its launch, the "digital service platform" has connected 122 upstream and downstream enterprises and facilitated 10 order docking.
Create an environment, release water to raise fish, and give full play to the entrepreneurial spirit.
Yinglin Town belongs to Jinjiang, Fujian, and this top 100 county has walked out of the famous "Jinjiang experience" throughout the country. The government service hall of "handling affairs without physical licenses" has an online availability rate of 99.71%; The country's first private enterprise compliance construction service alliance, providing offline compliance management advice; Establishment of the Industry Intellectual Property Development and Protection Alliance...... Carrying forward the "Jinjiang experience", the local government is making every effort to build the "Jinxin Jinli" business service brand.
"The full support of the government departments makes entrepreneurs love to fight hard and dare to win, full of enthusiasm." From a small factory to one of the top 100 taxpayers in the local private economy, Hong Jianku has deep feelings.
Today, the "Jinjiang Experience" is still constantly enriching and developing, and it has also injected a steady stream of vitality and vitality into this "World Swimsuit Town".
Source: People's Daily