How to lead the "cultural innovation" of the real estate industry? Recently, a singing contest called "Waves Sing Mountains and Rivers" came to an end in Beijing Valley, and in the atmosphere of high red songs, PowerChina Real Estate gave a high-scoring answer.
After more than 100 days of competition, more than 1,000 small waves from 8 competition areas across the country participated. After layers of screening, 26 groups of players finally came to the final stage. The competition was broadcast live, with an exposure of nearly 5 million, and more than 60,000 people participated in the Xiaolanghua popularity vote, and a total of 100,000 online viewers and on-site audiences cheered for the children's outstanding performance on the day of the finals.
At the awards party, Li Tianqi, a player from the southern division who won the championship, sang "I Look Up at the Five-Star Red Flag", showing the patriotic feelings of the teenager; Yuan Xinrui, who won the runner-up, won the applause of the audience with the beautiful "Yang Jinma"; The third runner-up is Cai Mingxuan from the North China Division, with a song "Going to Nine Days", singing a pride for the future.
In addition, the organizers of the finals specially invited Dai Yuqiang, Tian Meirong, He Yunyun, Chen Leilin and other national professional judges, who provided great help for the artistic growth of Xiaolanghua with their professional vision and rich experience. It helped the young contestants to improve their singing skills, and laid a solid foundation for the children's artistic path.
"Little Wave" is a core IP culture brand created by PowerChina Real Estate's Weyue community, representing the hope and strength of the future society. The integration and collision of culture and real estate has also made the community IP created by PowerChina Real Estate quickly out of the circle. From "Little Wave Travelogue" to "Little Wave Book Club", to "Little Wave Paradise" and "Little Wave Parent-Child Games", PowerChina Real Estate continues to create opportunities for children to learn and grow through experience. PowerChina's investment and support for youth art education, as well as the spiritual nourishment of the owners, all reflect its long-term vision and sense of social responsibility.
It is worth mentioning that the competition deliberately selected Beijing Valley as the venue for the event, where there are bookstores, libraries, art centers, community activity centers and other cultural and spiritual spaces, professional community organizers will organize or assist owners to carry out a variety of festivals and community activities every year, through art and cultural activities to allow owners to achieve links, and as far as possible with local residents to build and share characteristic activities and experiences, in order to create a life IP with local cultural characteristics.
As the initiator and organizer of the "Little Wave" series of activities, PowerChina Real Estate not only endowed the "Houlang" small owners with wave-like vigor and vitality, but also successfully stimulated the soft power of PowerChina Real Estate in cultural construction. This powerful combination of music and art + red culture is an innovative way to shape brand culture for the real estate industry.
PowerChina Real Estate took the "Singing Contest" as the starting point to complete the effective bundling of "cultural activities + brand marketing". In the process of attracting the attention and participation of the back wave nationwide, PowerChina Real Estate has enhanced its brand awareness and reputation, and also shortened the emotional distance between the enterprise and the owner, weaving a "closed-loop industrial chain" full of warm energy and social responsibility. In the current highly competitive environment of the real estate industry, PowerChina Real Estate has brought new development enlightenment to the real estate industry through this cultural penetration and innovation leadership.
PowerChina Real Estate took this opportunity to release the song "Chasing the Light to the Sun", which showed the core values of "Sunshine, Sincerity and Responsibility" and the development concept of "innovation, green, value and win-win" of PowerChina Real Estate with a high-pitched melody and majestic momentum, and also reflected the leading and cohesive role of corporate culture for the spirit of employees.
Casting the soul with culture, "Beautiful Call" as a community song, also conveys the owners' yearning for a better life. The energetic rhythm of the music reflects that PowerChina Real Estate has successfully conveyed the essence of corporate culture to everyone, adding positive energy to the competition.
At the end of the competition, the famous tenor Dai Yuqiang ignited the atmosphere with a song "My Sun". When the melody of "Singing the Motherland" sounded, the audience was full of excitement and sang this affectionate song together, which pushed the party to the peak of the atmosphere of the competition, and also drew a perfect end to the "Little Waves" singing contest.
This event is a move to unite the hearts of the people, and it is also a move to show national self-confidence and practice red culture. Li Yanguo, deputy head of the People's Government of Xinglong County, was quoted as saying: "This 'Waves Sing Mountains and Rivers Finals' event is a pragmatic measure for us to respond to the national cultural strategy and promote cultural revitalization, and it is also a good start for practicing the continuation of the red blood and building the people's spiritual home."
Wang Haibo, Secretary of the Party Committee and Chairman of PowerChina Real Estate, said that the three-month music feast is the affectionate practice of PowerChina Real Estate's social responsibility. In the future, PowerChina Real Estate will continue to be committed to building "good houses, good services, and good communities", providing better life experience for the majority of owners and friends, and transmitting more positive energy through cultural activities to contribute to the cultural prosperity of the society.