On September 9, according to United States media reports, the United States House of Representatives almost unanimously passed a proposal to ban the sale of DJI drones, which means that the mainland's DJI drones may lose the United States market.
In this regard, even United States professionals have pointed out that United States's drone technology cannot be compared with China, so we can know that this is another United States to suppress Chinese technology.
How competitive are the mainland's DJI drones? Only after understanding it did I know that DJI drones have long become the favorite of the people of United States, no wonder United States suppress them.
A DJI drone that rides in the dust
Unmanned aerial vehicles (UAVs) are not a new thing today, and we often see UAVs working on the streets or in the fields, but few people know that the mainland is already in a leading position in the field of UAVs.
In the eyes of many people, Chinese companies are good at implementing and carrying forward a technology, but they rarely make technological breakthroughs "from 0 to 1", but DJI has undoubtedly broken this curse.
DJI has never emulated anyone, from the moment of birth, DJI has become the object of imitation by others with its unrivaled strength, constantly promoting the development and innovation of this civilian drone, leading the world trend, even the Wall Street Journal has commented that DJI is a company that the world is catching up, and it is not as advanced as a Chinese company.
In addition to the superiority in this evaluation, we can see that DJI has already conquered the hearts of people around the world, but what did DJI rely on to get on the road to success? This is undoubtedly the result of the joint development of many factors.
First of all, DJI follows an innovation-led development model, a quarter of the company's employees are technicians, and every year DJI will spend 15% of its profits to hire high-end talents and conduct technology research and development, under this strategy, DJI has applied for more than 5,800 technology patents, fully mastering the core technology.
This makes DJI very confident in the face of "peers" and the market, because it will not be "stuck". In addition to this core factor, another important factor is DJI's excellent corporate culture.
DJI's founder, Wang Tao, is an "avid fan" of model airplanes, and they all say that love is the best teacher, and for DJI's main creative team, developing drones is not only a business, but also a hobby and dream.
This has led to DJI's main creative team having very high requirements for drones, not allowing any mistakes, and the team attracts people who share the same ideals and goals. As a result, the atmosphere inside DJI is very harmonious, and everyone can burst out with inspiration and creativity to keep DJI moving forward.
Another important reason is that DJI keenly grasps the market, and the market demand for civilian drones in the mainland is actually very large, whether it is daily life or agricultural production.
But earlier, people's understanding of drones stayed in the military field, and it was DJI that brought down the price of drones, making them affordable for most people, and successfully opened up a huge civilian drone market.
Although DJI is mostly a technician, they are not "nerds" who don't listen to things outside the window, DJI has a very keen insight into the market, constantly promotes drone updates and iterations, and can even quickly launch a certain type of drone competitors, which makes DJI drones have advantages that other drones do not have.
Why are DJI drones so affordable? An important reason is that the mainland's perfect industrial system can provide DJI with lower price raw materials, and some Japan companies have mentioned that the material price of their drones is twice that of DJI, and the cost cannot be beaten, and the price naturally cannot compete with DJI.
With the blessing of various advantages, DJI has become a unique existence in the field of drones, which also makes the United States jealous of DJI, and even directly banned the sale of DJI.
Was this decision a big blow to DJI? Why is the United States so anxious to "kick DJI" out of the country?
Popular DJI in the United States
In addition to technical reasons, DJI's sales in United States are too good, which may also be one of the important reasons why United States target DJI.
In fact, as early as a few years ago, United States imposed sanctions on DJI, and in 2020, DJI's consumer drones accounted for 76.1% of the United States market share, and in order to prevent DJI from developing and growing in United States, United States directly increased the tariff on DJI by 15%.
In this regard, DJI also directly counterattacked, increasing the price by 13%, but unexpectedly, the price increase not only did not reduce DJI's popularity in the United States, but reached 80% of the market share.
Why do United States love to use DJI so much? Of course, because DJI is cheap and easy to use, whether it is in agriculture, fire protection or law enforcement, etc., DJI has become the favorite of the people of United States, DJI drones have a market share of 90% in United States law enforcement agencies, and a market share of 92% in the field of emergency rescue.
There are even United States who directly condemn United States' suppression of DJI, because sales of DJI are not allowed, United States can only buy United States drones, but United States drones are too expensive compared to DJI, the price is about three times, not cost-effective at all.
In addition to the price advantage, United States UAVs are not comparable to DJI in technology, United States front-line UAV search and rescue coordinator Kyle · Nordfuss once said that United States UAVs in technology can not be compared with DJI, especially in the field of search and rescue, the performance of UAVs will directly affect people's life and death.
This phenomenon can't help but remind people of the United States government at that time when it proposed to ban TikTok, United States the people complained, and in order to win votes, Trump even directly said that he would not ban TikTok.
It can be seen that although the top level of the United States is constantly suppressing Chinese products, ordinary people have their own choices.
So will United States policy have any impact on DJI? The answer is that while it will have an impact, it will not be fatal.
In addition to United States, DJI is very popular in Europe and other parts of the world, and it can be seen from the fact that United States has increased tariffs on DJI, and DJI has directly increased prices United States market is not necessary for DJI, but for most drone users in United States, the absence of DJI will really have an impact on the work.
From the incident of DJI's targeting, we can see that in many fields, mainland products have strong competitiveness, and we must be full of confidence in Made in China and promote its continuous development.
And United States's violation of fair competition will not hurt DJI, but will only hurt its own people, I hope that United States will not hurt the enemy by a thousand and damage eight hundred, rather than suppressing DJI, it is better to develop its own drone technology.
Resources
The Alternative Rise of DJI, the "King of Drones" 2024-08-03 China Business News
The United States House of Representatives passed a bill to try to ban DJI's sales of new drones in the United States2024-09-10Observer.com
It smells so good! United States local police departments try DJI delivery drones have complained that United States drones are expensive and poor2024-08-14 Global Network
It can't be done without it! United States Congress prepares to overturn DJI drone ban 2024-07-13 Straight news
"The level of technology cannot be compared", the United States hesitated to ban DJI2024-07-15Observer.com