BB Ji | wen
I don't know if you remember, but BB Ji wrote about Hatsune Miku's "invasion of reality" at the beginning of the year, not only the ubiquitous sentence "I'll go, Hatsune Miku", but Miku-related "wild peripherals" also frequently steal the spotlight in various social news.
Among them, Miku's fufu toys, big-mouth bags, and even fashion items that have been promoted to young people out of the circle, even people who don't know the second yuan and Hatsune Miku will be attracted by their stupid and cute shapes and rush to buy them.
At BW 2024 held this year, the entire SEGA booth was arranged with the Miku theme, and the massive fufu on display became a popular check-in spot.
Unlike many Internet celebrities who are smash hits and quickly ebb and flow, the fufu craze triggered by Hatsune Miku seems to be intensifying, and this is inseparable from the strong cooperation between the platform and the IP side.
For example, the member purchase of station B, with the advantages of the native two-dimensional IP environment and the exposure rights and interests of the "Starlight Treasure Box", can make the number of the same Hatsune future peripherals sold 8-12 times that of the friend business platform. The relevant product content will also be converted into UGC secondary creation on the site, further increasing exposure and promotion efforts.
On July 31, 2024, Bilibili's member purchase and SEGA Fave of Japan announced that they have reached a cooperation to obtain the exclusive sales rights (including exclusive distribution) of SEGA Fave's [fuwa petit] series of products in Chinese mainland.
"fuwa petit" is a design brand co-founded by the popular Japan illustrator "March 8th" and SEGA Group, covering a series of products such as plush dolls and Q figurines. So far, the "fuwa petit" series has covered a number of popular and classic IPs, such as "Hatsune Miku series", "Neon Genesis Evangelion", "Detective Conan" and so on. Among them, fuwa petit plush dolls ("soft plush dolls" in Chinese) are extremely popular at home and abroad due to their cute and cute expression design.
"March 8th" painting
初音未来fuwa petit毛绒玩偶
fuwa petit Q版手办(可变换表情姿势)
At present, more than 2.4 million plush dolls have been sold on the member purchase of station B, of which the classic Hatsune Miku fuwa petit plush dolls have also sold more than 300,000 pieces in 2023. Inspired by the Chinese zodiac series, the Year of the Tiger and the first sound of the dragon Fuwa Petit plush dolls are also widely loved by consumers at home and abroad.
After the cooperation between the two parties, Station B and Japan SEGA Fave announced that they will deepen cooperation in the channel promotion and user experience of IP derivatives, and continue to promote the health and prosperity of related markets.
Could it be that the era of one fufu per person is really coming?
-END-