Recently, the live broadcast industry exploded, and the "mutual tearing" battle between Simba and Xiao Yang's team was like a wonderful commercial blockbuster, which firmly attracted the attention of the public.
The reason for the story is that when Simba and Xiao Yang's team brought the "Mrs. Crab Hairy Crab" brand, a series of chain reactions were triggered due to the price difference. Simba said that when he brought this hairy crab, he was reported by Brother Xiao Yang because the mechanism was better than that of Brother Yang. Simba also heard: "A year ago, Simba asked Brother Yang for money". Simba said: "If I help you and you still mess with me, then I'll get you". It's like a calm lake suddenly being thrown into a boulder, which instantly stirs up a thousand waves.
Simba took the lead, like an angry fighter, publicly accusing Xiao Yang's team of loopholes in quality inspection, as if those hairy crabs were "fish that slipped through the net", and flowed into the hands of consumers without strict screening, such as "plum vegetable meat deduction incident", "Moutai incident", "hair dryer incident"; In terms of after-sales, Simba is even sharper, saying that it is like a fiction, so that consumers have no way to ask for help; As for the attitude of compensation, Simba was even more angry, bluntly saying that Brother Xiaoyang's team is indifferent to the rights and interests of consumers. Not only that, Simba also threw a bombshell, suggesting that Brother Xiaoyang's business model was plagiarizing himself, which was undoubtedly another handful of salt on the other party's "wound".
In the face of Simba's fierce attack, Xiao Yang's team also responded quickly. Lu Wenqing, co-founder of Three Sheep, and Du Gang, CEO of Three Sheep, unceremoniously pointed out in the live broadcast that Simba's actions are just to attract attention and traffic on the media line, trying to attract more attention in this way, and then seek benefits for himself.
This "war of words" is becoming more and more intense, and the two sides come and go, and they do not give in to each other. And at 21 o'clock on September 3, the plot ushered in an unexpected climax. Simba posted a domineering post on social platforms, claiming that all channels of his company will completely ban the sale of hairy crabs this year. This move is undoubtedly a "battle letter" to Brother Xiaoyang's team, as if to say: "I am on the same page with you!" ”
But this is not the end, Simba then threw out a more astonishing decision: he wants to give three sheep a week, if the other party still does not show due attitude towards consumers during this time, and does not take practical compensation measures, then he will personally go out to pay for some of the products of the three sheep's consumers, and the amount of compensation is as high as 100 million yuan in cash, until the compensation is finished! This trick can really be described as "ruthless enough"!
For a time, public opinion was in an uproar. This 100 million yuan in cash is like a boulder, thrown into the calm lake, stirring up countless waves. Everyone is speculating about how Brother Yang's team will deal with this huge pressure.
Simba also broke the news that "Lu Wenqing, the co-founder of Three Sheep, and Brother Xiao Yang teamed up to send a girl in", "Lu Wenqing was sentenced to three suspended four in Dongguan". I don't know what the connection between the two is.
For Xiao Yang's team, they seem to be in a dilemma. If you choose to admit that there is a problem with your product within a week and compensate the consumer, you will undoubtedly lose a lot of money. But if you choose to die and let your competitors compensate for you, then the loss may be the trust and reputation of consumers. It's like a gamble, and no matter what you choose, you have to pay a huge price. This can be described as the first major conspiracy.
For Simba, his trick seems to be "fighting grievances" for consumers, but in fact it is also a hidden mystery. If Brother Xiaoyang's team chooses the first plan, then he can indeed save this 100 million yuan in cash; And if Brother Yang's team chooses the second option, then he can take this opportunity to win the favor of consumers and establish his image as a "messenger of justice". Regardless of the outcome, he doesn't seem to be a loser.
Simba's latest post:
This "100 million yuan war" seems to be a personal grudge between the two delivery giants, but in fact it reflects many problems in the live streaming industry. In this era full of temptation of profits, some anchors do not hesitate to sacrifice the rights and interests of consumers in order to pursue sales and profits, and problems such as shoddy and false propaganda are not uncommon. 而这场“互斯”大战，也让我们这些普通消费者看清了一个事实：商业竞争并非只是一场简单的游戏，它关系到我们每一个人的切身利益。
As spectators, we can't just be spectators and laugh it off. What we should really care about are the issues that are frequently mentioned in live streaming, such as whether the quality of the goods is passed, whether the after-sales service is perfect, whether the rights and interests of consumers can be protected, and so on. After all, as consumers, we are most concerned about whether the goods we buy are genuine and can meet our needs.
As an emerging business model, the live streaming industry has brought us some challenges while bringing convenience. What we hope to see is that the industry can develop more standardized and healthy, and anchors can pay more attention to the rights and interests of consumers, rather than just pursuing profits by unscrupulous means. Only in this way can we truly enjoy the benefits of live streaming, instead of falling into one "commercial farce" after another.
Finally, it is hoped that this "100 million yuan war" can bring some wake-up call to the live streaming industry, so that all practitioners can reflect on their own behavior and jointly create a fair, just and honest consumption environment.