August 7 is the beginning of autumn, and many consumers welcome the change of seasons and feel the joy of life by drinking a cup of Hey Tea. The data shows that compared with the previous day, the sales volume of many Heytea stores on the day of the beginning of autumn increased by more than 600%. With the popularity of the first cup of milk tea in autumn, Heytea's stores around the country have ushered in a burst of orders.
The person in charge of Heytea Shenzhen Bay Ecological Park store said, "The store's order machine has basically not stopped, and there are 400 drinks waiting to be made during the afternoon rush hour. In order to meet the sales peak of the beginning of autumn, the store increased personnel and raw material reserves in advance. The person in charge of Heytea Beijing Han's Plaza store revealed that the store received more than 350 orders in less than one hour after opening at 10 a.m., and the sales boom continued into the evening. A Heytea store in Beijing also received an order for a 700-cup group meal, which is understood to be an Internet company ordering benefits for employees.
On the day of the beginning of autumn, there was a burst of orders in the Heytea store
In terms of hot-selling product categories, fruit tea with a refreshing taste has become a popular category in the beginning of autumn this year. According to the data of Heytea, on the day of the beginning of autumn, fruit teas such as succulent grapes, coconut mango, duck Xixiang light lemon tea, Xixuan beef melon, fleshy peach plum, and super fleshy yellow peach mango have become the top 10 products in sales.
Among them, the super fleshy yellow peach mango is a new new product on the day of the beginning of autumn, with sales of more than 400,000 cups on the first day. Continuing the inspiration of Heytea's super fleshy yellow peach mango, two seasonal fruits - butter peach and mango are selected, and the double-layer pulp structure brings a rich and full experience of pulp. With the premium gardenia tea, it is made of gardenia green tea from Ya'an, Sichuan Province and fried green tea from Fuding, Fujian.
Not only is it a lot of fleshy yellow peach mang, but the favorite beef melon made with the current season's beef three reticulated melon also continues to be popular, not only on the hot list on the day of the beginning of autumn, but also has a cumulative sales volume of more than 2.8 million cups in half a month after it was launched, becoming another popular fruit tea product of Heytea.
On the day of the beginning of autumn, there was a burst of orders in the Heytea store
Heytea also launched an activity in the store to award the first order 8001 to the store with a "super large and gratifying honorary certificate". It attracted many consumers to go to the Heytea 24-hour store overnight to place an order at zero o'clock and receive the certificate. Through this interesting interaction, it adds a stronger sense of atmosphere and ritual to consumers when they drink the first cup of Hey Tea in autumn.
Netizens posted gratifying honorary certificates on social media platforms
Through the launch of high-quality products such as a lot of fleshy yellow peaches, as well as the high-quality operation support of the store and the brand activities full of joy, Heytea has brought consumers the experience of drinking Hey Tea in the beginning of autumn with a sense of ceremony, allowing customers to feel the joy of life through drinking Hey Tea.