The post-80s and post-90s generations are a generation with entrepreneurial spirit and entrepreneurial feelings, and they are also the new force of the insurance industry to inherit the past and open up the future, and they have greatly improved the overall image of the insurance industry with high education and high quality. Compared with the older generation of insurers after 6070, they are full of passion and creativity, have a deeper understanding of the industry, a more rational choice of platform, a more positive application of technology, and a more personality for the development of their careers.
Wang Lu, the founder of the Hongxin team of Juntian Insurance Broker Dalei Zhongju Business Department, is a typical post-80s insurer, more precisely, a team of 200 people, short hair, capable, a professional dress and tide and sassy, walking is the same as the wind of the woman.
01
The road to transformation begins with the pain of the skin
"I started doing insurance after graduating from university, and I almost witnessed the key process of China's insurance industry from rapid development to deep transformation, so it is a very natural choice to transform from an insurance agent to an insurance broker."
The first is the change in market demand, many insurance companies' products are highly homogeneous, can not meet the diversified needs of customers, so that insurance agents will invisibly lose a lot of customers. What makes Wang Lu unforgettable is the experience of losing three VIP customers, because the previous company could not meet the underwriting needs of customers with high-value insurance, resulting in customers eventually investing in another home, and the time and energy they had spent before were wasted.
Secondly, when forming the team, she found that many young candidates use customer thinking to examine career opportunities, do not want to do what they want, do not do to others, if the company's products, business-driven mechanism is not in line with the fundamental interests of customers, it is difficult to attract them. Before the company's two very high-quality employees, it was for this reason that they missed each other, which made her finally make up her mind to transform.
Finally, Wang Lu has insight into the future market of the insurance industry in pension planning and health care services, while the previous insurance companies are still mainly based on serious illness and medical products, and it is difficult to give agents more room to play.
02
The choice of Juntian stems from the advantages of the platform
"The advantage of an insurance brokerage company is that it is a combination of the strengths of many families, including both products and business models, both training systems and personnel structures, and Juntian is one of the best."
Technology is the young generation of insurers attach great importance to the choice of weight, Juntian is a rising star, but invested heavily to create a well-functioning APP, which integrates many advanced functions, such as policy stewards, one-click photography, automatically generate electronic insurance policies, and generate policy physical examination reports, that is, to give brokers the opportunity to serve customers, but also to allow customers to experience professional services; the function of carrying claims allows customers who buy multiple insurance policies to stop at the time of claims, worry and effort The online course aggregates the knowledge resources of domestic first-class insurance experts, allowing brokers to learn through video fragmentation anytime, anywhere.
The mentor team with successful experience is the second key factor, Wang Lu's team mentor is Zhao Zibin of Taiwan's insurance industry, who is also the author of the book "Long Tide", has a wealth of entrepreneurial experience, and left Taiwan at the peak of his insurance career, going to the mainland alone to start a business, and now the Zhongju team founded has blossomed in Chengdu, Wuhan, Hangzhou and Guangzhou. With such a top mentor to guide the way, career development is like driving into the overtaking lane.
The professionalism of the management team is the third consideration, and the senior management team of Juntian has front-line business experience, and only generals who have fought in the war know what the front-line soldiers need most. Their carefully designed basic law has built Juntian into an incubator for insurance entrepreneurs, which has a strong attraction.
03
Rapid development, to create a cutting-edge team
"In three years, my team has grown from 1 person to 200 people now, and I have also won the world's top 500 Chinese team laurels, the secret behind which is to improve the efficient incubation process of insurance entrepreneurs and the people-oriented team culture."
The rapid development of the team proves, on the one hand, that the trend of brokers is recognized by the market, and on the other hand, it also proves that the incubation process of insurance entrepreneurs is very efficient. In Wang Lu's team, there are many industry newcomers, they were previously workplace elites, restaurant owners, overseas real estate agents, full-time wives, etc., almost zero experience in the insurance operation process, but after professional and systematic training, quickly found a suitable for their own expertise of the development path, some excellent newcomers only a few months to achieve MDRT, and some people have reached IDA every year since they joined the company.
Juntian's cultivation model is not only suitable for newcomers, but also plays a significant role in a group of senior peers, Wang Lu's team has several brokers with more than 10 years of insurance qualifications, who have never reached the MDRT honor before joining Juntian, and have made rapid progress after joining Juntian, which once again verifies the strong driving force generated by the suitable platform, when the agent converts from product-driven mode to service and professional-driven mode, the personal potential released is extremely amazing.
"My goal is to create a professional start, the feelings of the return of young team, on the one hand, we are not selling insurance products, but to help customers solve problems, only with enough professional ability, in order to really help customers; on the other hand, we hope to use insurance products to protect the customer's family happiness and dignity of life, insurance should have a temperature."
Wang Lu, who has participated in the Global MDRT Conference many times and served as the president of Greater China, has always had a dream to build a post-80s Chinese women's insurance team and let the world see the rise of China's young generation of insurance cutting-edge forces. Most of the current team leaders in the industry are post-70s, they have experienced the era of insurance dividends, creating the glory of the rapid growth of China's insurance industry, but today's insurance industry has entered a period of change, what is needed is the innovative strength of the young generation, if there are more highly educated and high-quality young people to join, it will form a powerful new force, leading China's insurance industry into a new era of quality and efficiency.
As a post-80s, Wang Lu used a lot of trend technology to play insurance out of new ideas, she led her own Hongxin team, set off two waves, one is the research trend, the financial industry license is a symbol of professionalism, Wang Lu encouraged team members to actively examine, there are more than 40 team members who have obtained RFC certificates, 34 have obtained ChRP certificates, this proportion, looking at the entire insurance industry, are few.
Second, the trend of self-media, Wang Lu followed the trend, opened a WeChat public account, video number, vibrato number, etc., for recording the daily study and work of team partners, to show a wider audience the different life of a new generation of insurers, and they have also won the active attention of the younger generation of fans, this novel way of interaction, is a phenomenon that is difficult for traditional insurance agents to occur with customers.
Under the leadership of Wang Lu, the brand of Zhongju Hongxin team has become more and more famous in the Chengdu insurance circle. "I want to do different insurance, I want to be a banner for post-80s insurers, I want to contribute to the transformation and upgrading of China's insurance industry, and to enhance the popularity of Chinese insurance in the world insurance industry!"