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Text|19K Pure Entertainment
Editor|19K Pure Entertainment
There is amazing news in the entertainment industry again! First-line actress Zhao Lusi overturned in the Qixi brand promotion, causing an uproar. This time, not only netizens bombarded, but even the brand couldn't help but fire, what happened? Let's find out!
The undercurrent under the jewels surges
Recently, the entertainment industry has set off a "jewelry storm", which makes people stunned.
A number of popular actresses released Qixi promotional photos for a luxury brand, which should have been a routine marketing campaign, but it caused a stir because of a photo of Zhao Lusi.
In stark contrast to the high-end sense of other actresses, Zhao Lusi's promotional photos were accused of lacking a sense of quality, and even lowered the brand grade.
The brand side tore the skin
What's even more shocking is that the brand's official account rarely publicly questioned the professionalism of Zhao Lusi's team, pointing out that there are problems with its aesthetics.
This move is simply a bombshell dropped in the entertainment industry, and people can't help but sigh: This is to "tear the skin"!
A storm of public opinion swept in
The incident quickly spread on the Internet, sparking heated discussions about the commercial value of celebrities, brand marketing strategies, and the influence of influencer culture.
As the vane of the entertainment industry, will Zhao Lusi's overturn affect her career development?
What impact will the brand's public statement have on the cooperation between the two parties?
Appearance is justice?
In this era of "appearance is justice", a photo can affect the fate of celebrities.
Zhao Lusi encountered Waterloo this time, what is the secret behind it?
Is it a simple aesthetic mistake, or is there another mystery? Listen to me one by one.
Event Recap: From Heaven to Hell
The Chinese Valentine's Day is approaching, and an international luxury brand invites a number of first-line actresses to take promotional photos.
Photos of Liu Yifei, Jing Tian, Zhao Zhaoyi and others have been released one after another, and they have all received good responses.
However, when Zhao Lusi's promotional photos were exposed, the situation took a turn for the worse.
Netizens complained about the conference
Netizens complained about Zhao Lusi's lack of luxury, and some even bluntly said that this photo "makes the brand cheaper".
What's even more surprising is that the brand's official account actually posted on social platforms, directly questioning whether Zhao Lusi's studio has changed teams, implying that there is something wrong with its aesthetics.
This kind of public "diss" artist's behavior is rare in the entertainment industry, and it has aroused heated discussions among all parties for a while.
Cut the entanglement of unsorted and chaotic
Looking at the whole incident, it is not difficult to find several key points:
Zhao Lusi, as a leader among the young generation of actors, should have been the favored object of the brand.
During the same period, the promotional photos of other actresses received good reviews, but Zhao Lusi suffered Waterloo.
The brand's public statement has undoubtedly exacerbated the seriousness of the situation.
What exactly is the truth?
So, what exactly caused this turmoil?
On the surface, it seems that Zhao Lusi's team made a mistake in modeling and shooting.
However, as a team of experienced artists, such a low-level mistake is really puzzling.
Are there other factors, such as the conflict between Zhao Lusi and the brand?
Or is it the brand taking the opportunity to hype? These are all worth digging into.
Zhao Lusi: Danger lurks
From Zhao Lusi's point of view, this is undoubtedly a major crisis.
As a popular little flower, her image is crucial to the development of her career.
This misstep may not only affect her collaboration with the brand, but more likely to shake the confidence of other brands in her.
How to save the image will become a huge challenge for Zhao Lusi's team.
Brand: Is it cheap or good?
For brands, although public questioning of cooperative artists has attracted attention, it also faces huge risks.
This may cause other artists to be hesitant to work with the brand, which may not be worth the cost in the long run.
So, why should brands take this risk? Is there something else going on?
Industry insiders speculate boldly
Some industry insiders believe that this may be a marketing strategy adopted by brands in order to attract more young consumers.
By creating topicality, the brand has managed to attract a lot of attention.
However, it remains to be seen whether this practice will affect the brand image.
The entertainment industry is full of flowers
From a broader perspective, this incident reflects several problems in the current entertainment industry:
The relationship between celebrities and brands is becoming more and more complex, and it is no longer a simple employment relationship.
In the age of social media, a single photo can trigger a storm of public opinion, and celebrities are facing unprecedented pressure.
The rise of influencer culture has also affected traditional aesthetic standards to a certain extent.
Follow-up: Who is the winner?
So, how will this turmoil develop?
Some experts predict that Zhao Lusi's team may soon issue a statement explaining the incident and apologizing.
Brands may cool down in due course to avoid further escalation.
However, this incident will undoubtedly become a warning to the entertainment industry, reminding artists to be more cautious in business cooperation.
There's a mystery in the details
Interestingly, in this turmoil, some details have sparked speculation among netizens.
For example, someone found that Zhao Lusi's Reuters photos are more temperamental than the official promotional photos, does this mean that the problem is in the post-processing?
Or is this whole event a well-planned marketing?
The rules of survival in the entertainment industry
In any case, this "jewelry storm" has undoubtedly injected a shot in the arm into the dull entertainment industry.
It not only triggers people's thinking about celebrity image and brand marketing, but also provides us with a window to observe the ecology of the entertainment industry.
The Dilemma and Challenges of Celebrities
In this era of information explosion, celebrities are facing unprecedented challenges.
A photo or a Weibo can become the fuse of public opinion.
How to find a balance between commercial interests and personal image, and how to deal with the ever-changing online public opinion, these are all difficult problems in front of celebrities.
A new way to play brand marketing
At the same time, the role of brands is also changing.
They are no longer satisfied with a simple endorsement relationship, but want to interact with celebrities in a more diverse way to attract the attention of young consumers.
However, this approach also brings risks, and how to grasp the balance is a test of the wisdom of the brand.
Definition of Beauty: Who Rules?
In a larger sense, this event reflects the changing definition of "beauty" in contemporary society.
The collision between the traditional sense of luxury and the aesthetics of Internet celebrities reflects the aesthetic differences between different generations and different groups.
This difference not only exists in the entertainment industry, but also permeates our daily lives.
The Revelation of the Turmoil: Change and Immutability
So, what should we make of this turmoil?
Is it the epitome of chaos in the entertainment industry, or a precursor to social change?
Perhaps, the answer is not black and white.
It reminds us that in this era of rapid change, maintaining an open and inclusive mindset and constantly updating our knowledge is the right way to deal with challenges.
Bold predictions: after the storm
Finally, let's make a bold prediction about what will happen next.
Zhao's team is likely to quickly adjust their strategy and launch a series of high-quality promotional content to save the public's impression.
Brands may take the opportunity to launch some innovative marketing campaigns to turn this turmoil into a brand benefit.
Other celebrity teams may pay more attention to communication with the brand to avoid similar incidents.
Conclusion: The ecology of the entertainment industry behind the turmoil
In general, although this "jewelry turmoil" is menacing, it has also injected new vitality into the entertainment industry.
It allows us to see the complex interaction between celebrities, brands, media, and fans, and also provides us with a window to think about contemporary cultural phenomena.
No matter what the final result is, this turmoil will become an important case in the history of the entertainment industry, which is worthy of our continued attention and discussion.
In this ever-changing entertainment industry, only authenticity and professionalism can stand the test of time.