On the shore of the beautiful West Lake and the lively lakeside business district, what is the experience of inviting three or five friends to play a hearty outdoor basketball game? On the evening of August 3, the 2024 Shangcheng Street Basketball Tournament kicked off at the southeast corner of West Lake Times Square, and the event will last for 8 days.
The 2024 Shangcheng District Street Basketball Tournament will be hosted by the Shangcheng District Bureau of Culture, Radio, Television, Tourism and Sports, undertaken by the Hubin Sub-district Office of Shangcheng District, co-organized by Shangcheng District Culture, Commerce and Tourism Group, and implemented by Zhejiang Huayue Sports and Culture Development Co., Ltd.
In response to one of the specific measures of the national sports "three in" (sports events into scenic spots, neighborhoods, and business districts), the basketball game expanded the sports competition from professional stadiums to popular scenic spots and commercial blocks around citizens and tourists, so that the audience can feel the hot atmosphere of the stadium at "zero distance", and at the same time can "seamlessly" integrate into sports events while swimming and shopping, expand the coverage radius of national fitness, attract more people to understand sports, participate in fitness, and popularize healthy life.
With the game as the medium, this street basketball game links the two natural and cultural resources of West Lake and Lakeside Business District, realizing the two-way flow of sports, cultural tourism and commerce, and empowering each other. Fitness activities are no longer single, but have become diversified integration activities of leisure, entertainment, consumption and sightseeing; The integration of sports has also injected new vitality into scenic spots and business districts, enhanced the tourism experience of the masses, and enriched the consumption content. The relevant person in charge said: "It is hoped that in this way, the 'fireworks' of the event activities will be increased, the 'full popularity' of traditional offline consumption places will be stimulated, the 'vitality' of scenic spots will be stimulated, the economic benefits of sports activities will be amplified, and new experiences will be brought to the masses to participate in consumption." ”
The event has three groups: the street group, the social group, and the middle school group, and adopts a three-a-side basketball system. During the informal competition time, the venue facilities can also be used by citizens and tourists to check in and experience.
In recent years, Shangcheng has seized the opportunity of the post-Asian Games, deepened the achievements of the creation of the first batch of event agglomeration areas in Zhejiang, based on the regional cultural heritage and resource endowment, highlighted the personality to create grassroots fitness points, and carried out "100 people and 100 games" events to meet the multi-level fitness needs of the masses. With the event as the traction, more and more citizens can have an in-depth understanding of sports, feel the charm of the competition, and set off a national fitness boom.
Next, Shangcheng will take "benefiting the people" as the starting point, and make concerted efforts in the supply of fitness venues and the organization of high-quality events, so as to accelerate the construction of a high-level public service system for national fitness; Guided by the in-depth integration of culture, business, tourism and sports, we will actively expand the "sports +" model and contribute to the construction of Hangzhou as a city of international events and a model city for national sports and fitness.