Zheng Qinwen won the championship two days ago, and it is still the most commercialized tennis competition. (Congratulations!!) ）
This championship can keep the brands busy. But what I admire the most has to be the overlord tea lady. It's a bit of marketing metaphysics.
Overlord Chaji turned out to have officially announced Zheng Qinwen on April 26.
Before the start of the Olympic Games,
Bawang Chaji began to spread Zheng Qinwen's promotional materials.
So everyone is particularly impressed by the overlord tea lady.
Bawang Chaji has been marketing the selling point of healthy drinks, and now it has really received this overwhelming traffic.
On the day of Zheng Qinwen's finals, the metaphysical buff of Overlord Chaji was even fuller. The picture of the viewing seat cut by the director, the support of the overlord tea girl was even on TV.
牌子上写着「CHAGEE TOGETHER」，
And two cups of tea. Overlord Tea Ji, this is simply making money.。。。
It is not the official sponsorship brand of the Olympic Games, but it is mixed with the official lens.
Such a high-profile competition, is this what Party A wants, with a budget of 1k to complete one million exposures. Of course, it's more than a million.
After Zheng Qinwen won the championship, the Weibo opening screen also immediately followed, focusing on a super execution. (However, this poster was complained by netizens that the skin grinding was too heavy)
Overlord Chaji not only bets on Zheng Qinwen's success, but also signs other athletes with too high a card content!
On June 28th, Bawang Chaji announced seven health ambassadors, Liu Xiang needless to say, a benchmark figure. Zheng Qinwen also mentioned Liu Xiang in the post-match interview, saying that his video of winning the championship has always inspired her. And he and Liu Xiang won the championship at the age of 21.
This point was captured by the overlord tea queen again. Overlord Cha Ji (Dou Se): How do you know that I signed Liu Xiang and Zheng Qinwen at the same time?
Netizen: This damn sense of fate.
The remaining six active athletes have already made 4/6 progress in winning medals.
Chen Qingchen, Jia Yifan: gold medal in badminton women's doubles. Wang Shun: Bronze medal in the men's 200m medley. Zheng Qinwen: Tennis women's singles champion. The remaining two Liu Qingyi and Wang Ruimiao participate in the break dancing event, which has not yet started. (This is the first time that breaking has appeared in the Olympics)
Overlord Chaji has been brushing her face in this Olympics, and everyone thinks that it has signed a lot of athletes.
As a result, only 6 active duty were signed. I have to say that the overlord tea girl was too successful in buying shares before the game.
Overlord Chaji will wake up laughing when she sleeps at night.
PR's mouth is crooked.
Netizens have taken over the business fortune of the marketing department of Bawang Tea Ji under the relevant content of Bawang Chaji.
The official end of the overlord tea girl also played this stalk.
Some netizens said,
In order to celebrate Zheng Qinwen's victory, with a cup of overlord tea.
It turned out that Bawang Chaji suffered in the entertainment industry, and Bawang Chaji's marketing overturned 3 times a week, which was so outrageous that it was funny to find a place in the Olympics. The selected domestic entertainment stars all read the overlord tea Ji wrong, and the athletes selected are very competitive.
Before the start of the Olympic Games, many brands have foreseen Zheng Qinwen's commercial value, according to incomplete statistics, up to now, Zheng Qinwen has no less than 10 brands in his hands, and has carried out business cooperation. (Not all spokespersons, some are just short-term collaborations)
Netizens' favorability towards the brands endorsed by Zheng Qinwen will also increase.
Many big brands associated with sports & health sign athletes in large quantities before the competition. Especially Party A, which has a large market budget, is a pile of signs, not the so-called "bet", but everyone only sees the red ones, ignoring the other ones that are not red... After all, if it's not popular, it won't be taken out to promote anymore.
For example, a certain Party A signed almost all the national team athletes who participated in the Winter Olympics at last year's Winter Olympics (anyway, the ones that are not popular are not expensive, and they are all packaged directly.) Only the female classmate who skied was missed.,As a result, she was signed by a competitor.,Make a lot of money.,Steal the limelight.。。。
In the final analysis, marketing is about having a budget ➕ and getting lucky, and often having a budget will make luck better, after all, you have to do projects to be able to run out. Make 10 of them, and there's always one that can be popular. Brands without a budget are still begging for traffic on the Internet to leave messages everywhere, and brands with a budget have already taken action.
But do you really think Zheng will drink milk tea。。。。。 I don't feel like ...
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