In this Olympic Games, it seems that Yili really threw a lot of money into it, the official dairy product of the Chinese sports delegation of the 2024 Paris Olympic Games, and also hired Lu Yu as the ambassador of Paris to watch the game, probably too eager to see the effect of publicity, a little too hard, before the game started, Yili put a poster congratulating the athletes on the outdoor big screen.
Of the three games involved, two of the games that have been completed have proved to be completely wrong, and the key is that it also involves the highly discussed "fan circle" culture.
“饭圈”文化，是此次中国乒乓球队的最大败笔
watched the whole game, Chen Meng's on-site performance was indeed better, and it was understandable and deserved to win the championship. For the teenager Sun Yingsha, the atmosphere on the scene to a certain extent, not only did it not help her, but there may also be a high probability of "harming" her.
Recently, Sun Yingsha's Internet popularity can be described as hot, and it is said that within a week, it has increased by more than 1.2 million fans. It's no wonder that there are so many viewers holding signs and shouting to support Sun Yingsha at the scene, of course, some people think that fans are spontaneous, and some people feel that there are people involved in the operation behind them.
In contrast, Chen Meng's fan group seems to be very pitiful, seeing a person holding a card, the sign is very small, and he is still a foreigner. Of course, after all, Chen Meng is no longer a "popular student", and her state in the past few years has been average, and there may not be many people who are really optimistic about her.
It was in such an atmosphere of extreme difference that Chen Meng still withstood the pressure, remained rational, and devoted himself to the game.
In contrast, Sun Yingsha may not feel so focused, so this atmosphere may not bring her a positive effect.
Everyone may feel that they are willing to support Sun Yingsha to win the game, but the charm of competitive sports lies in the fact that everything is possible, not to mention that both are Chinese players, and it stands to reason that they should be treated equally.
However, many photos sent out at the scene made people feel very uncomfortable, after Chen Meng won the championship, there were still suspected Chinese audiences, who made indecent gestures with middle fingers, and there were words in their mouths.
Even the expressions of industry professionals are more surprised and silent than excited and congratulatory.
It is no wonder that Yili put a poster congratulating Sun Yingsha on winning the gold medal on the big screen before the competition, and Yili's prediction is actually the same as that of the general public.
To be honest, this mistake is not much of a problem, the key is that this mistake happened at a delicate point in time, and in the fierce debate, it is easy to be deliberately amplified, or even passively become the "cannon fodder" of others' attacks.
伊利已经两场比赛预判错误，第三场希望你能对
预测孙颖莎夺得乒乓球女单冠军，这个似乎还可以理解，可是，你预测郑钦文网球女子单打项目摘银，就有些说不过去了。
Isn't this obviously going to "do it" with netizens? 这次郑钦文表现得太优异了，不管是球场上的竞技表现，还是赛后的采访，这位21岁的姑娘，都赢得了太多的肯定和赞扬。
At this time, release the news that you predicted that people would win the silver medal in advance, isn't this a slap in the face? It also seems that you have no pattern, you don't respect competitive sports, and all kinds of rhetoric come.
预测的第三场是樊振东夺得男单金牌，这次你可一定要对啊，否则，很容易再次成为众矢之的和“罪魁祸首”，倘若真的是这样，这个“锅”，不知道伊利是否还能背得动？
伊利这次的营销，热度是起来了，但怎么感觉是反面的
This time, Yili can be said to have made a lot of efforts to release the congratulatory poster in advance, which may actually be the mistake of some staff, but such a major sports event, at such a critical time, it is often unforgivable to make such a mistake.
Yili's marketing department and propaganda department, it's time to reflect on it, such a major investment, to achieve such an effect, is really stealing chickens and rice, all explanations are in vain, public opinion is sometimes so unreasonable.