On the evening of July 30, Beijing time, in the mixed doubles final of table tennis at the Paris Olympics, the Chinese combination Wang Chuqin/Sun Yingsha defeated the North Korean pair Lee Jung-sik/Kim Qinying 4-2 and won the mixed doubles gold medal. This is not only the first gold medal of the Chinese table tennis team in this Olympic Games, but also the first mixed doubles Olympic gold medal won by the national table tennis.
At this exciting moment, Six Walnuts, a leading brand of domestic plant-based protein drinks, joined hands with Xu Xin, the world champion of table tennis, to cheer for the Chinese athletes, which inspired the national pride of all Chinese people. This cooperation not only deepens the brand's sports marketing layout, but also conveys the brand positioning of "champion quality" to consumers, and the high standards and excellence pursued by Six Walnuts are highly compatible with the excellent performance of Olympic athletes on the field.
From the source to the tip of the tongue, how six walnuts create every drop of "champion quality".
The changing world of events has shown remarkable strength and resilience from Chinese athletes, and their performance on the field perfectly illustrates what "champion quality" is. Solid basic skills, serious competition attitude, tenacious and hard work sportsmanship and firm determination to win glory for the country. These excellent qualities of the Chinese athletes represented by Xu Xin coincide with the champion quality of "real materials" advocated by the six walnuts.
Cultivating internal strength, product quality determines the quality of champions. In order to ensure the authenticity of the product, six walnuts have established raw material production bases in the three golden walnut producing areas of Xinjiang, Yunnan and Taihang Mountain, and more than 100 million kilograms of walnuts are selected and purchased every year, ensuring the long-term and stable high quality and output of the products. These high-quality walnut raw materials also need to go through the strict "3 · 6 · 36" walnut procurement standards to ensure that each walnut can meet the highest standards. In addition, the six walnuts have also mastered the industry's leading three major process technologies, namely the "5·3·28" process, the whole walnut CET cold brew process, and the five-fold refinement grinding process. The application of these technologies enables six walnuts to solve the problems of "bitterness, astringency and greasyness" of walnuts themselves while retaining the natural nutrition of walnuts, so as to ensure that consumers can enjoy the pure walnut flavor and rich nutritional value of each bottle of six walnuts.
"Champion quality" is not only reflected in product excellence, but also a spiritual symbol. Industry observers said that together with Xu Xin, Six Walnuts not only demonstrated their commitment to the quality of champions, but also conveyed their love and respect for life. Every consumer is the champion of his or her own life and should have the right to pursue a higher quality of life. Six Walnuts encourages every consumer to constantly surpass themselves in life and realize their champion dreams.
Cheer for Chinese athletes, gather the strength of the whole people, and convey positive values
This time holding hands with Xu Xin, six walnuts launched a TVC commercial during the table tennis event, and together with Xu Xin, they performed a piece of cheering content that ignited the audience's national mood by cheering for Chinese athletes. This advertisement not only shows Xu Xin's personal charm, but more importantly, it conveys the brand image of six walnuts, and inspires the people of the whole country to cheer for Chinese athletes in a very contagious way, inspiring a strong sense of national pride.
Six Walnuts knows that sports is not only a competition, but also a cultural and spiritual inheritance. Through the slogan "Cheer for Chinese athletes", Six Walnuts not only deepens the emotional connection between the brand and consumers, but also assumes social responsibility and conveys positive values. The brand uses important channels such as TV, high-speed rail stations, and airports to place advertisements to pass on this passion and positive energy to more people, so that more Chinese people can participate in cheering for the Chinese team.
Some experts said that the success of Six Walnuts' sports marketing is not only that it accurately captures the emotional resonance of the public, but also that it supports the development of China's sports industry through practical actions, reflecting the sense of social responsibility and responsibility of the enterprise. I believe that in the future, Six Walnuts will continue to uphold the "champion quality" and contribute to the glory of China's sports industry together with Chinese athletes.