If you only breed outdoors for 10 days, and rush back to the greenhouse for the rest of the day, is it considered free-range chicken?
Recently, Wang Hai, a well-known anti-counterfeiter, "challenged" a rural chicken brand: using free-range chickens as a gimmick to deceive consumers for more than ten years!
The brand has long claimed that "all ingredients are high-quality free-range chickens that are naturally grown for more than 180 days", but Wang Hai has conducted an in-depth investigation and cited a series of evidence to challenge this claim.
Wang Hai pointed out that in the early stage when a township chicken claimed to be free-range chickens, the certification standards for relevant free-range chickens had not yet been clarified. So, what criteria does the brand advertise as "free-range"?
Is it a self-developed corporate standard, or is there no standard at all? This kind of hype in the absence of standards is misleading to consumers.
Netizens commented that the price of its house is not affordable, and it is not regarded as a fellow countryman! Moreover, netizens who have eaten it directly pointed out that "they are all pre-made dishes, and they are not delicious at all"
Second, Wang Hai found many problems through on-site visits. During an unannounced visit to the farmer's farm, no trace of the chicken could be seen on the grass all day, let alone a single chicken feather.
When asked the staff, the reply was that the chickens returned to the shed after dark, but the nearby villagers revealed that if it was really free-range, the grass would be eaten up in just ten days, and the actual situation was that these chickens were not free-range, but greenhouse-raised.
The third point, from the analysis of logic and data, can also be seen, the brand has many stores across the country, and the daily consumption of chicken is huge. Given its declared free-range practices and numbers, it is an almost impossible task to meet the supply.
A netizen who has worked in the brand's store even revealed: To be honest, most of the dishes are pre-made dishes!
Another "anti-dummy" Mrs. B was invited to visit the breeding base before, and she also hammered the statement that "it is shed farming". However, it has to be said that the internal scene of this farm is also more than that of many farmers.
However, Mrs. B's visit was considered by many netizens to be an "advertising fee", which was clearly derogatory and praised.
In the face of Wang Hai's strong questioning, the brand's customer service responded that the company's chickens are not free-range, and they are raised in the greenhouse for the first 80 days and free-range after 80 days, and insists that the quality of the chickens is fine.
At present, there is no clear national standard for the concept of free-range chickens, which also makes "free-range chickens" become a means of corporate marketing to a certain extent, and its true meaning is ambiguous.
What do you think about this, and will you continue to patronize this restaurant brand?