The scene of the event
On September 29th, the Zhanjiang Media Integration Development Training Course (Phase I), sponsored by the Propaganda Department of Zhanjiang Municipal Party Committee and undertaken by Zhanjiang Branch of Southern Press Media Group, was held. The event invited Hu Liangguang, editorial board member and content director of Nanfang+ client, and Tan Tian, professor, senior journalist and postdoctoral co-supervisor of the School of Journalism and Communication of Jinan University, to give special lectures. On the same day, the business backbones from the publicity departments at all levels in Zhanjiang City gathered together to listen to the wonderful lectures of the two experts and exchange business issues with each other.
Li Yan, deputy director of the Information Office of the Zhanjiang Municipal Government, presided over the opening ceremony
Li Yan, deputy director of the Information Office of the Zhanjiang Municipal Government, presided over the opening ceremony. She pointed out that the training aims to build a learning platform to help news and public opinion workers deeply understand and grasp the relevant requirements and basic paths of the integration of media construction, enhance the mainstream media communication, guidance, influence and credibility, and make every effort to build a provincial sub-central city and create a good public opinion atmosphere for our city.
Hu Liangguang, editorial board member and content director of Nanfang + client, gave a special lecture
In the classroom, Hu Liangguang analyzed in depth from the aspects of orientation, content, innovation and technology, told the theme of how to create mainstream products in the era of intellectual media, emphasized that the new media of government affairs should maintain the political background, adhere to social responsibility, spread the main theme, positive energy, warm colors, and carry out content construction for the two major head topics with theme publicity and hot spot guidance, and showed everyone a series of new media products with rich and profound connotations and new forms such as 3D micro-documentaries and frame-by-frame animation produced by the South + client. Let the students here open their eyes.
Tan Tian, director, professor and doctoral supervisor of the Institute of New Media of Jinan University, gave a special lecture
Tan Tian has considerable insights on the development trend, platform analysis and operation strategy of county-level financial media. He made an in-depth interpretation from four aspects, such as the development trend and media ecology of county-level financial media, media platforms and communication channels, communication forms and media products, and short video media integration, and carefully and in detail answered the questions and doubts of the trainees about the common problems and doubts encountered in the development process of county-level financial media.
The students were listening carefully to the lecture and taking notes
Although the one-day training time is not long, the trainees have said that the course in just a few hours is rich in content and full of dry goods, which benefits everyone a lot, and hopes to transform today's learning results into future work results, truly apply what they have learned, further improve their ability and level in performing their duties, and promote the media integration work in Zhanjiang To a new level.
【Written by Liu Ziwei"
【Photo】 Liu Ziwei Chen Wen
【Author】 Liu Ziwei
【Source】 Southern Press Media Group South + client
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