Similar conversations frequently appear on social media, indeed, the quadrennial sports event - the Paris Olympics, this summer ignited the passion of countless people, and due to the time difference, many wonderful events are concentrated in the evening Beijing time, which also unexpectedly added a fire to the domestic "night economy", just imagine, in the cool summer night, make an appointment with three or five friends, while cheering for the Olympic athletes, while enjoying food and wine, this picture is not too beautiful!
Let's take Hangzhou as an example, the Xintiandi Vitality Street at night recently is called a lively one! All kinds of wine and food stalls are lined up along the street, and the sound of music, seafood stalls, and cheering is even more lively than the Olympic stadium
"Boss, another twenty skewers, ten chicken wings, and two beers!" Lao Liu, the owner of a barbecue restaurant, was busy grilling skewers while greeting guests happily, "Since the opening of the Olympic Games, my business has not stopped, especially at night, it is really packed!" Lao Liu wiped the sweat from his forehead and said with a smile
On the other side, the proprietress of a crayfish shop is also very busy, "We have specially prepared a big screen in the store, just to make it easier for everyone to eat crayfish while watching the game," the proprietress said, "Now young people like this lively atmosphere, and the Olympic Games just give everyone a reason to party, and our store business is also booming!" ”
In addition to traditional barbecue and stalls, some emerging nighttime consumption venues have also taken advantage of the east wind of the Olympics to play new tricks, for example, some bars have launched "Olympic-themed nights", which not only have special cocktails and Olympic-themed decorations, but also broadcast Olympic events, attracting many fans to watch the games, and some cinemas have also seized the business opportunity to screen Olympic-themed movies at night, attracting many fans
Of course, it is the "credit" of the time difference, many events of the Paris Olympics are held at night Beijing time, which provides people with plenty of time to consume at night.
The passion and tension that come with the Olympic event can greatly mobilize people's emotions, and the high emotions are often accompanied by a strong desire to consume, especially in the case of watching the games with friends, this desire to consume is more likely to be amplified, after all, no one wants to appear "stingy" in front of friends, right?
In addition, the Olympic events can stimulate people's patriotic enthusiasm and collective sense of honor, when they see Chinese athletes working the field and winning glory for the country, the sense of pride and excitement is indescribable, and this emotional resonance will also be transformed into a consumption power, making people more willing to "pay" for their country and nation
"The Olympic Games provide an excellent opportunity for the development of the city's night economy," said an economist, "by holding the Olympic Games, it can enhance the city's visibility and reputation, attract more tourists to come for sightseeing, thereby driving the growth of night consumption, and the Olympic events can also promote the construction of urban infrastructure and the improvement of service levels, creating better conditions for the development of the night economy"
In the future, with the development of science and technology and the change of people's consumption concepts, the integration of Olympic events and the night economy will be closer, and a more immersive viewing experience can be created through VR, AR and other technologies, so that people can feel the passion of the Olympic stadium without leaving home, and more diversified night consumption products and services can also be developed to meet people's growing spiritual and cultural needs
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