Reporter | Shi Chunlei
Edit | Yan Zhijun
Recently, the W Hotel Trend Culture Parade tour #WBLACKBOX began at the W On the Bund in Shanghai, and W Hotel's first special music director in China, electronic pop musician Chace (Zhu Yihan) returned again, bringing the electronic music loved by the younger generation to the W Bund.
The W Hotel created a giant mysterious black box at the event site, and stepped into the black box, a pure black W logo was hung on the wall, and people could use spray paint and painting tools to use their imagination and creativity on the sign.
On the night of the event, a music party was staged at the hotel's poolside terrace bar, attracting many young music fans in the city. Chace's distinctive mixing techniques blend its internationally diverse musical styles with the W brand's musical philosophy of "mixing, playing, remixing." At the same time, DJ Simon, the resident of W On the Bund Hotel in Shanghai, also brought a follow-up performance of dynamic heat.
It is reported that #WBLACKBOX巡游之旅还将登陆下半年即将开业的长沙W酒店和厦门W酒店. Chace will be back on stage to engage in musical conversations with the resident DJs of each W hotel, and young music lovers in destinations will also have the opportunity to be there.
Image source: Provided by the brand