On July 31, the press conference and launching ceremony of the Red River "Lantana" Dance Summit Competition was held in Yilong Lake Wetland Park, Shiping County, Honghe Prefecture.
At the ceremony, Cai Hao, member of the Standing Committee of the Honghe Prefecture Party Committee and Vice Governor of the Honghe Prefecture People's Government, announced the official launch of the Honghe "Lantana" Dance Summit. Zhao Wei, Secretary of the Party Leadership Group and Director of the Honghe Prefecture Culture and Tourism Bureau, released the relevant content of the Honghe "Lantana" Dance Summit; Zhang Qiuhong, deputy secretary of the Shiping County Party Committee of the Communist Party of China and county magistrate, released the cultural tourism products related to the "lantana" in the Red River; Tong Shilei, director of the Honghe Prefecture Cultural Center, explained and shared the rules of the competition on the spot; He News, a senior cultural tourism blogger, Tong Shilei, director of the State Cultural Center, and Zheng Ting, member of the party group and deputy director of the State Culture and Tourism Bureau, answered questions from reporters.
The song "Lantana" was born in the Yi Huawaist Branch Settlement Area in Xiangchong Town, Shiping County, Honghe Prefecture, and the local people have their own singing and dancing talents in their genes.
In April this year, the #Lantana Dance Challenge, jointly launched by the Honghe Prefecture Culture and Tourism Bureau and the Honghe Prefecture Cultural Center, became popular on the whole network, and once appeared on the hot search in the same city, and a large number of fans and dance lovers at home and abroad have joined. The cheerful dance has been danced all the way from the Red River to Tiananmen Square in Beijing, the Potala Palace in Tibet, the Nanjing Grand Theatre, Xinzhou in Shanxi, Zhejiang, Hunan, Hubei, Sichuan, Shanghai and other places, and so far, the dance "Lantana" has attracted more than 100,000 people to participate, and the number of views on the whole network has exceeded 200 million.
The Red River "Lantana" Dance Summit Competition held this time is divided into two parts: online and offline, namely the online "Red River 'Lantana' Dance Summit", the offline "Honghe Prefecture "Lantana" Dance Performance" and the "Scenic Spot Check-in Red River 'Lantana' Dance Summit".
The deadline for the online "Red River 'Lantana' Dance Summit" is 24:00 on September 26. At that time, the first, second and third prizes will be selected, as well as lantana promotion ambassadors and rewarded in turn, including cash prizes, hot spring tickets, scenic spot tickets, customized intangible cultural heritage production skills products Jianshui purple pottery, etc. (the specific selection rules will be released on the WeChat public account of "Honghe Cultural Tourism" and "Honghe Prefecture Cultural Center"). Winners of 11 accounts who won the first, second and third prizes in the online event and lantana promotion ambassadors will also be invited to participate in the awards gala held on September 28 at the five cultural center squares in Mengzi City.
Offline activities include the "Honghe Prefecture 'Lantana' Dance Performance" and the ongoing Honghe "Lantana" Dance Summit Competition on August 12 at the five cultural center squares of Mengzi City. Tourists can go to the designated scenic spot check-in point, shoot a lantana dance video and post it on the Douyin platform, and bring topics such as #红河马lantana dance pinnacle #有一种叫云南的生活 #红河最云南 to get free tickets to the scenic spot (limited to the first 50 participants per day).
At the same time, the event also specially launched an exclusive LOGO. The LOGO takes the "red" of the Red River and the "petals" of lantana as the main elements, the red "S" is like the galloping Red River, and the font of "Red Hippo Lantana" is chic, which not only reflects the softness and strength of the dance, but also maintains the sense of cultural heaviness. There are also "Little Black Brother" dressed in traditional Yi ethnic costumes and "Little Abu" dressed in Hani costumes, which represent the embodiment of the red hippo lantana and lantana dance, respectively, and they dance to show the charm of the diverse culture of Honghe Prefecture.
In order to further enrich and expand the cultural connotation of red hippo lantana, next, Honghe Prefecture will build a red hippo lantana tourism line, launch lantana publicity and promotion ambassadors, vote for a number of "red hippo lantana" characteristic homestays, "red hippo lantana" characteristic restaurants, and derive a series of "red hippo lantana" characteristic cultural and creative products. Let the Red Hippo Lantana not only be concretized to a flower and a place, but more importantly, continue to exude attraction with IP, and truly build the Red Hippo Lantana Cultural Tourism IP into a Red River brand shared by the whole people.
"Horse flowers" and "tassel flowers" are all you can "flower", singing and dancing as ticket flowers! From now on, participate in the Red River "Lantana" Summit Race and win a grand prize of 10,000 yuan, come and participate!
Reporter Li Jiewen
Cultural tourism headlines Figure
Editor-in-charge: Ma Yinrui
Proofread by Wang Chuyun
Review Tong Wenwen
Final Judgment Zhang Min