A butterfly's wings occasionally vibrate, potentially causing a tornado.
Wu Guichun probably would not have thought that when he returned the reader card, a message of just over 130 words would allow him to find a job and stay in Dongguan, and the warmth of life would be reversed. This matter has brought national media reports and hundreds of millions of netizens to pay attention, and has also made him a spokesperson for the city's staff bookstore.
Along with Wu Guichun, there is also the guestbook placed on the reader service desk of Dongguan Library, and the details of the city's public cultural services behind it - the library staff's emphasis on readers, the cherishing of opinions, and the social communication of relays have led to the attention of the media behind.
The reader's help desk where the guestbook is placed
The guestbook is the "standard" of many cultural venues in Dongguan. They either lie quietly in the corner of the service desk, hang by the door with a large number of passengers, or solemnly placed on a "tailor-made" display shelf – a pen, a book, a paragraph, a simple configuration, reflecting the temperature of the city.
Dongguan Museum "Paper Short Love Long" exhibition readers message
The paper is short and long, and the message is deep
Wu Guichun's message was first disseminated in the readership of Dongguan Library. Librarian Liang Lizhen 's eyes were moist when she saw the message. After Liang Lizhen forwarded the message in the "Readers Exchange WeChat Group", she was soon contacted and said that she wanted to help Wu Guichun find a job.
And the unforgettable "confession" like Wu Guichun's message set a precedent when the new Dongguan Library opened 15 years ago.
Dongguan Library 2005 Reader Message.
“...... The library is completely open to the public, there is no cumbersome entry procedure, and the tolerance of various personnel reflects the care and fraternity of human nature. I want all public facilities to be fully open, without barriers, without asking about place of origin, not asking about age, not asking about education, not asking about the purpose of coming in, not asking about names..."
Ten years later, in 2015, the message from 2005 was printed as a poster by the Dongguan Library and posted at the gate, hoping to "find him or her who left a message 10 years ago to participate in the anniversary celebration activities." In the eyes of the curator Li Donglai, this message has always spurred the library to run the library with the concept of inclusiveness and openness to serve the majority of readers.
Poster of Dongguan Library when looking for message readers in 2015
Not only libraries, but also many cultural venues in Dongguan have warm memories between guestbooks and audiences.
"The history of each place is always continuous, and we have to be good at discovering. This exhibition allowed me to deepen the sense of identity of my hometown culture..." After walking around the "Paper Short love long" exhibition hall of dongguan museum for more than 1 hour, before leaving, As a loyal audience of the museum for three or four years, Ah Wen wrote down the audience's message for the first time and used two letterheads.
The letterhead that Ah Wen is talking about is a red and white card designed with Chinese style, which is a message souvenir specially designed by the Dongguan Museum for some specific exhibitions. "In addition, our museum has set up a guestbook since around 2014, and the regular is an A4-sized hard-shell loose-leaf book," said Liang Xiaofei, a staff member of the Ministry of Propaganda and Education. ”
In Dongguan Keyuan, the guestbook was made into a questionnaire and placed next to the door of the exhibition hall. "Two or three years ago, we felt that the form of questionnaires was more targeted, and we could understand the audience's ideas for specific exhibitions, so we replaced the ordinary books with questionnaires, and finally set up a message project," said Yang Qiaoli, a staff member of the exhibition department of keyuan Museum. ”
In addition to guestbooks and questionnaires, message walls are also a great way to interact with your audience. On the left side of the entrance to the intangible cultural heritage exhibition hall of the Dongguan Cultural Center, there is a message wall plastered with post-it notes, compared with the loose word count of the guestbook, the small post-it notes, more viewers choose to express their mood and blessings with short words.
Dongguan Cultural Center Intangible Cultural Heritage Exhibition Hall Message Wall.
There are big and small, long and short, new and old, although the form of presentation is different, but the sincere heart conveyed by the message is the same. People may just linger in a variety of public cultural places, but because of the three-sentence message, it is full of interactive human touch.
The message is intentional, and the listener has a heart
Not only the expression of emotions, short words have great power for Dongguan cultural workers, and the suggestions in the guestbook are regarded by them as the "catalyst" to help cultural venues get better and better.
Wang Dan of the Guancheng Art Museum recently received a copy of "Cultural Responsibility in the War of Resistance Against Japanese Aggression", and the sender was a loyal viewer of the art museum, and the message attached to the book read: "The cultural Guancheng City has benefited and shared me, and benefited a lot... I would be grateful if I had accepted the reservation as a reference for the historical materials of the arts. ”
Guancheng Art Museum guestbook placement.
For Wang Dan, curator of the Collection Research Department, this small interaction with the audience surprised him. Immersed in the stacks of books and exhibition planners all day long, he found the connection between the audience and himself in the guestbook, "Reading the message can feel that his work is valuable." ”
Xie Jun, director of Wancheng Art Museum, frankly said that art workers believe that the exhibition of paintings should be self-interpreted by the audience, "but the audience suggested that we set up a tour to let everyone better understand the work", so the Guancheng Art Museum gradually developed a form of professional critics, professional painters and citizens participating in the tour from the very beginning of the curator's tour.
Also responding was the audience at the Keyuan Museum. In 2019, Keyuan received more than 670,000 visitors and held 43 exhibitions, ranking 17th among the 5,535 museums registered in the country. The rich exhibition forms and the full scene are inseparable from the page of "audience survey".
An audience member left a message for Li Zhiguo's painting exhibition in the Keyuan exhibition hall
After each exhibition, the Keyuan Museum will recycle the questionnaire and bind it into a book to carefully analyze the opinions of visitors. Yang Qiaoli found that most tourists would prefer to see calligraphy and painting exhibitions with Lingnan characteristics, or special cultural relics exhibitions such as porcelain and jade, "In addition to the preferred exhibition types, some tourists suggest that our exhibition forms can be more abundant."
Therefore, in Keyuan's "History of Engraving - Tai'an City Museum Collection of Taishan Stone Carvings And Rubbings Exhibition", an imitation "Stone Mountain" appeared in the center of the exhibition hall, and the stone carvings were displayed, and the audience also seemed to visit the Dai Temple to see the majestic style of Mount Taishan; and the recently exhibited "Qingfeng Writing Heart - Li Zhiguo Chinese Painting Exhibition" should show the elegant style of Lingnan, Keyuan, flowers and birds and other elements blended in Chinese painting.
At the Lingnan Art Museum, which is adjacent to Keyuan Garden, the guestbook has been set up for seven or eight years. In response to the "supplementary text introduction", "increase the form of exhibition", "design interactive activities" and other comments, staff Member Li Yufei said, "Now in some specific exhibitions, we have adopted the design of scanning the two-dimensional code to see the introduction of the work; at the same time, in addition to calligraphy and painting works, there are more modern art exhibitions including prints, sculptures and so on; especially in the aspect of carrying out interactive handicraft courses, more and more people participate, and the activities are full in less than two hours as soon as they are online." ”
Readers of the Lingnan Museum of Art.
To this day, the guestbook of Dongguan Library has been set up for 15 years, although the text left by readers is simple and unadorned, the library staff always reads one by one, looks at them one by one, cherishes the voice of the audience, and cherishes the opinions of readers.
What impressed Wang Yanjun, a librarian at Dongguan Library, the most impressive thing was the establishment of a 24-hour self-service library for readers. "At that time, many people left messages to extend the opening time until 12 p.m., and the curator felt that the staff could not work overtime every day, so in 2005, the country's first 24-hour self-service library was launched." Wang Yanjun said.
Yang Xiaowei, deputy director of the Dongguan Library Reader Service Center, said that although public cultural services are of a public welfare nature, they are also a kind of service industry. The loveliest thing is the people. Asking the reader to leave suggestions in the book reflects the reader's thinking and is also a kind of motivation and supervision for us. ”
After the pen and ink, the temperature is visible
Public culture construction is soft power that can warm a city.
Some people say that the "popularity" of Wu Guichun's message is, to some extent, a "blessing" that Dongguan has accumulated over the years to improve the quality of public cultural services.
More than 30 years ago, Dongguan relied on "three to one supplement" to start, and quickly grew into the "world factory" among the world's population. With more than 75% of the migrant population, there must be high-quality public cultural services to provide "migrant workers" with more choices for integrating into the city and enjoying urban services. Dongguan has also become the first batch of public cultural service system demonstration areas in the country, attracting people with different identities, different academic qualifications and different household registrations to enter cultural venues, understand and integrate into the city.
Wang Yanjun still often sits at the reader service desk, and every time she encounters someone who withdraws the reader card, she will remind you as usual: your reader card can be saved, and in the future, no matter where you are, you can use electronic resources through the Dongguan online library.
"Many people withdraw their reader cards because they want to leave Dongguan to return to their hometown, but even if they go to Tiannanhaibei, they can still use Dongguan's book electronic resources, and our relationship with readers has never been broken." As a Beijinger, Wang Yanjun deeply felt Dongguan's friendliness and tolerance for foreigners from these service details.
On this point, Liang Lizhen also felt particularly empathetic: Hunan mothers with two children borrowed thousands of children's picture books in the past few years, "although the economy was tight in the early days of entrepreneurship, but the education of children did not fall"; there is also a Meizhou mother with a sick daughter who insists on parent-child reading together, and in her spare time also creates fairy tales, she said that "Dongguan Library has turned his hometown into my hometown"... "The concept of leisure, interaction and curiosity" has made the "cultural temple" a harbor for thousands of new and old Guan people.
A reader reads a book at the Dongguan Library.
The staff of the Dongguan Cultural Venue are proud that more and more citizens are entering the exhibition hall.
A few kilometers away from the Dongguan Library, Lingnan Art Museum, Li Yufei feels that its opening is due to its unique geographical location: on the one hand, it is close to Keyuan, "parents of the 80s and 90s take their children to the park on weekends, feed the fish and come to visit the exhibition and participate in activities"; on the other hand, it is close to the Xiaocun Market, "Grandparents who come back from buying vegetables often come in to cool off, art is never a niche here, we welcome everyone." ”
"Dongguan's equal public welfare public cultural services have met the spiritual needs of more people." In the view of Wang Huijun, director of the Guangdong Provincial Zhongshan Library, Dongguan has created a good cultural ecology over the years, "The library and the cultural center have become the main force of dongguan public cultural services and have become the favorite place for Dongguan people to go." ”
"The small demand for cultural services reflects the great guarantee provided by the construction of public culture in Dongguan." In the eyes of Dai Heng, a well-known cultural scholar and member of the National Cultural and Tourism Public Service Expert Committee, the emotional sincerity reflected in the messages of the audience represented by Wu Guichun can reflect their sense of acquisition and identity with public culture, and Dongguan's public cultural services provide a spiritual home for the masses."
In his view, Dongguan's public cultural venues are using an equal, open and inclusive attitude to accept all kinds of people and convey real warmth, so that the "stranger society" is no longer strange, and the flowers of friendship are open everywhere.
【Written by】 Yu Yujia Hong Hai Jin Yanming
【Photo】 Gong Mingyang, Hong Hai, Sun Junjie
【Author】 Yu Yujia; Gong Mingyang; Hong Hai; Jin Yanming; Sun Junjie
【Source】 Southern Press Media Group South + client