In e-commerce on platforms such as Xiaohongshu and Douyin, product selection is the key. This article introduces how to use hot spots to select products through a practical case, and how to use ChatGPT to quickly chase hot spots and select products. Whether you're doing a full category or fixed in a certain field, you can get inspiration and ideas from it. Give it a try!
Recently, a student who does Xiaohongshu e-commerce came to me and said that his store has been in business for a long time and has no sales.
I took a look, and in addition to the production of notes, the selection of products is also a key point.
She makes fruits for pregnant women, but these fruits do not highlight the pregnant crowd, and the types and descriptions are not much different from other fruit shops.
In fact, there is still a difference between doing e-commerce on platforms such as Douyin and Xiaohongshu and traditional Taobao and Jingdong e-commerce platforms.
The latter mainly relies on search, and when users have needs, they will search for accurate keywords, and then find the corresponding products, which is an active purchase.
The former is wandering in a massive amount of information and is suddenly poked at a certain point of interest/pain point, so that there is a purchase demand, which is a passive purchase.
You may ask, how do I hit the interests/pain points of most users as much as possible?
Therefore, at this time, using hot spots as the vane of product selection can have a very high hit rate.
First of all, hot spots must be the freshest and most novel people and things at the moment, which has a natural attraction;
Second, the reason why it has become a hot spot must be that a large number of people are paying attention, such as the discharge of nuclear wastewater in Japan last year, which brought hot products related to nuclear radiation detection and prevention.
With this idea, a new problem arose: there are so many hot spots every day, and I am already very busy, where can I catch up?
Therefore, ChatGPT comes in handy, we can use it to quickly chase hot spot selection, just write a command, enter the hot spot we are interested in, and it can help us select products.
Let's take a look at how to do it.
Taking the recent hot spot of "Dong Yuhui leaving the Oriental Selection" as an example, let's take a look at the category of pregnant women's fruits and how to seize the hot spot.
Here I also want to recommend a hot collection of websites - today's hot list (https://tophub.today/)
Once you've logged in, find a hotspot you're interested in:
Copy the article first and set it aside.
Next, write a command:
You are a blogger who is good at using hot spots to select products, below, I will send you a popular article, you will analyze, this hot spot, what goods can be bringed: "XXXX"
##任务步骤##
1. Ask me what kind of e-commerce category I mainly do and what the target group is;
2. Combine my field with this article to analyze what pain points the target group may have;
3. What are their needs for these pain points?
4. What kind of products are suitable for these needs and explain why.
5. Sort the products in descending order according to the degree of urgency to solve the pain points.
The XXX here is filled in with hot content.
Let's take a look at the process.
Note: This command is run with ChatGPT4o.
I have to say that as a former pregnant woman, I think 123 these products are very good.
How about it, did it open up the idea of product selection all at once?
Some people may say, the whole category I do is not fixed in a certain field, how to operate?
This is simpler, just remove the first step of the task step.
Let's take a look at the process:
How's it going, isn't it a mouthful?
Go ahead and give it a try!
Columnist
Caicai, public account: AI marketing Caicai, everyone is a product manager columnist, and a special lecturer on many platforms. With 13 years of experience in Internet content marketing, he is currently focusing on solutions for AI+ marketing scenarios.
This article was originally published by Everyone is a product manager and is prohibited from reprinting without the author's permission.
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