At the moment of "trendy toys", trendy toys have increasingly become one of the most popular spiritual consumer goods.
Just like the popular IP SPACE MOLLY of Bubble Mart's MEGA COLLECTION, every time a new product debuts, it can "hard control" a large number of trendy toy lovers.
Since her birth, she has captured the hearts of many people, and she has also broken into the entertainment industry with her super popularity, and is deeply loved by celebrities.
What is the magic of a trendy toy?
By what is
MEGA SPACE MOLLY？
It all started with the birth of MOLLY.
As early as 2006, Kenny, a well-known Hong Kong designer, met a little girl with green eyes and blond curly hair at a fundraising event.
当Kenny问她的名字时，她有些傲娇地回答：“My name is Molly！”
She made a deep impression on Kenny, and later, Kenny designed MOLLY based on her appearance, allowing her to come out as such a tsundere and talented little painter.
She is always immersed in the fantasy world of art, drawing everything in her mind with her imagination.
Kenny, who is also a designer, understands MOLLY's heart very well, because the path of art is lonely, and they all wander between inspiration and embark on a creative journey over and over again. In Kenny's words, MOLLY is also his inner child.
So Kenny had a new idea. HE ASKED MOLLY TO PUT ON A SPACE SUIT, PUT ON AN ASTRONAUT'S HELMET, HOLD A SPACE CAMERA IN HIS HAND, AND FEARLESSLY EXPLORE THE WIDER SKY.
MOLLY embarks on a journey through the infinite expanse of space, towards the stars.
She occasionally walks among the eight planets to explore the mysteries of the universe, and writes what she sees, hears, and feels into a diary, recording the transient changes caused by the collision of romantic particles.
But the pace of exploration does not stop there, her innocent heart has its own filter, to see those things known or unknown.
Just like SPACE MOLLY's "Hidden Gold and · Wood", there are traditional ancient gold techniques, dragon elements, and guardian totems inspired by the armor and warriors of the Shang Dynasty, MOLLY explores the world of colorful traditional culture.
This is probably the original design intention of MEGA SPACE MOLLY, her spirit of exploration is subtle, invisibly giving people the courage to keep going.
It is not difficult to understand why SPACE MOLLY has been able to break through the gender and age circles and become a spiritual symbol across the ages.
In addition to the core to explore, the cute appearance is not absent. Because the theme is not restricted, the exterior design of SPACE MOLLY always makes people shine, so that many people can't escape the "gravity" of MOLLY.
For example, the MEGA Collector's Series SpongeBob SquarePants was very popular as soon as it came out. The eternally optimistic SpongeBob SquarePants, with the rotatable mask limbs and the space gun that can be picked and placed at will, has both playability, ornamentation and artistry, making people's childlike innocence burst.
The "sense of companionship" brought by the collector's edition of SPACE MOLLY is also one of her potential values, and she forms a strong emotional bond with players in the company of each other day after day.
The astronaut-shaped MOLLY is just like us today, in the current hot topics of the metaverse, space exploration, and science fiction, we always imagine a future with infinite possibilities, and want to unlock more possibilities in life.
With SPACE MOLLY by your side, it seems that you can add courage to take a step forward and reach a wider world with your actions.
Thousands of SPACE MOLLY, there is always one that can make people have a deep soul resonance, and it is no wonder that trendy toy lovers love her miserably.
MEGA SPACE MOLLY
On the way to explore
As early as 2015, when SPACE MOLLY was born, Pop Mart created many classic models.
These classics can be recalled in the anniversary collection.
For example, in the Anniversary series, the worlds of watermelon, jelly, Planet Toffee, SpongeBob SquarePants, and Little Painter are explored, as well as the graffiti universe created with artist Keith Haring, and finally the "Earth Daughter" returns to our blue planet after her journey.
The anniversary second generation series also traces back many popular models. Such as Pink Panther, Coca-Cola, and artist Han Meilin's co-branded "Merrill Lynch's Gift", Patrick finally met SpongeBob SquarePants.
The most exciting thing is that MEGA SPACE MOLLY has a variety of cross-border co-branding, whether in the fields of design, life, art, fashion, luxury, etc., all of which are breaking through the boundaries of trendy toys step by step.
This year, the Bubble Mart co-branded "Tianqing" fully absorbed the essence of rocket design, telling the difficulties of the road to space with mottled spacesuits and broken masks. The delicate hand-painted paint recreates the feeling of a rocket taking off.
This kind of trendy toy is not just a toy, it is a tribute and record of space exploration, which is very commemorative.
SPACE MOLLY's Grand series has brought trendy toys to the palace of art, and there are many trendy toys that use special techniques to create special materials.
For example, the artist flammable "Pure Green · Burning", which is the first 1000% ceramic trendy toy in the GRAND series. They have broken through the difficult large-scale and complex processes, which not only make the tide toys a fusion of modern and traditional, but also increase the mechanical interest of cyber style.
There are also collaborations with France fashion houses BALMAIN, Disney, Coca-Cola, Lamborghini...... For those who like SPACE MOLLY, it's like automatically unlocking a multi-trendy play universe.
BUT MOLLY'S FOOTSTEPS DON'T STOP, SHE ALWAYS HAS CURIOSITY AND NEVER ENDS PUSHING BOUNDARIES TO FIND THE NEXT IMPOSSIBLE.
Meet a corner of the universe
Throughout the past year, SPACE MOLLY has walked through many incredible corners and made wonderful memories.
MEGA SPACE MOLLY IS ALSO IN ITS THIRD YEAR, AND AS SOON AS THIS YEAR'S ANNIVERSARY SERIES WAS RELEASED, NETIZENS LEFT TWO WORDS IN THE COMMENT AREA: END BOX.
Cute appearance, full of memories, compared with the anniversary generation and the second generation, anniversary three has brought a greater breakthrough, and the types of universes explored are more diverse.
Explore the philosophy of relaxation in Garfield's universe and live together to enjoy the moment. The humorous teddy bear allows adults and children to explore the true meaning of growth together. Gary Baseman walks the boundaries between reality and imagination, and goes on an adventure that transcends logic. There are also heart whispers, peaches, and Russia cubes...... Jumping between different universes, these traces of exploration record the journey of wandering.
The hidden model is also the same as the Hidden Style, Louis · German · Guzmán's artist collaboration, full of futuristic geometric patterns, Starry's rich colors, depicting the romance of the starry sky, and Coca-Cola 3.0, which freezes this summer in a warm atmosphere.
From the perspective of co-branding, the anniversary of the third generation of SPACE MOLLY is also more diversified. Not only is there a world-famous cartoon image on the screen, but also a collaboration with artists with different styles, and even a well-known drink, she seems to not give up any corner of the universe, which also echoes the theme of SPACE MOLLY's third anniversary, meeting a corner of the universe.
The universe is eternal and infinite, and the vast galaxy is full of endless challenges, but MOLLY is never afraid of the unknown, and there is no lack of courage to set out, discovering more corners of the world and meeting different cultures, lives and stories there during each journey.
This may be the origin of the theme of the 3rd anniversary celebration of MEGA SPACE MOLLY, no matter how vast and unknown the universe is, if we have the courage and curiosity to explore, we can glimpse everything that is not imagined.
At this important juncture of the third anniversary, Pop Mart also held a number of offline exhibitions and pop-up stores to carry out interesting explorations with everyone.
At the "Space Unbounded Immersive Experience Exhibition" in Beijing, Bubble Mart has created eight themed spaces, allowing people to experience the mystery of the universe with SPACE MOLLY.
In our dialogue with the universe, we are not only about discovering but also about understanding our existence.
There is also the MEGA COLLECTION CHENGDU SKP POP-UP STORE, this time also taking the opportunity of the launch of the co-branded product with the Chengdu Giant Panda Development Research Base, the store has been renovated and upgraded, making people cool off in the green world.
The Coca-Cola 3.0 themed pop-up store at Shenzhen Bonjour Center is inspired by the third product in collaboration with Coca-Cola, presenting the red color we have printed in our DNA.
BOTH ONLINE AND OFFLINE, THE 3RD ANNIVERSARY EVENT WAS CHILDLIKE AND BROUGHT PEOPLE CLOSER TO SPACE MOLLY.
We are deeply close to her world, and we feel the charm of trendy toys in participation and interaction.
When Bubble Mart, let trendy toys have more possibilities
It has to be said that the popularity of the trendy toy and toy market is inseparable from the drive of these brands.
Open the social media platform, young people are more and more loyal to decorate their homes with a trendy toy wall, full of their favorite trendy toy figures. Migrant workers also fill their workstations with all kinds of toys to relieve their tired nerves.
Source: Little Red Book
Under the craze for trendy toys, various brand IPs are constantly innovating, and all kinds of emerging trendy toys are constantly refreshing people's attention.
As a Bubble Mart that has always been at the forefront of the industry, creating such a popular IP with infinite possibilities as MEGA SPACE MOLLY is to make it a carrier of infinite creativity - you never know where MOLLY's next journey will lead to the universe and what kind of surprises the next product will bring.
Through MEGA SPACE MOLLY, Bubble Mart breaks through the limitations of traditional trendy toys and toys, moves towards richer diversification around IP as the core, and "goes overseas" to the world under the guidance of trendy culture, conveying traditional Chinese culture.
JUST LIKE THE PHILOSOPHY THAT SPACE MOLLY HAS PASSED ON TO US, EXPLORING WITH A FEARLESS HEART UNLOCKS MORE OF THE IMPOSSIBLE.
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