On July 29, the 400,000th new AITO Wenjie rolled off the assembly line and the delivery ceremony of the 70,000th M9 was held in the Celis Automobile Gigafactory. Since the start of large-scale delivery, the mass production and delivery volume of the M9 has exceeded 70,000 units, and it has continued to be the top 500,000-level luxury car brand in the Chinese market. So far, AITO has also achieved 400,000 new vehicles off the assembly line in 28 months, and has once again become the fastest brand of China's new energy brand to achieve 400,000 new energy vehicles off the assembly line with the "speed of asking the world".
Jiang Duntao, Vice Mayor of Chongqing Municipal People's Government, Yu Chengdong, Executive Director of Huawei, Chairman of Device BG, and Chairman of Intelligent Vehicle Solution BU, Zhang Xinghai, Chairman (Founder) of Celis Group, and other leaders and guests attended the event.
Behind the repeated achievements in the industry, it is inseparable from the strong alliance between Celis Automobile and Huawei. Zhang Xinghai said: "Ceris and Huawei have worked together for three years, and the teams of the two sides have worked side by side, sincerely cooperated, firmly established the technical roadmap of 'software-defined vehicles and user-defined vehicles', focused on the integration of the brand AITO, and worked together to provide users with high-end intelligent electric vehicle products and smart travel solutions, and promoted the achievement of the million-level sales target." ”
As one of the most important partners of Celis Automobile, Yu Chengdong said at the scene: "Our cooperation with Celis is a model of the strongest cross-border integration in the new era, which has just begun, and the wonderful is yet to come!" We will continue to deepen the cooperation between the two sides, continue to support Cialis to create a good world, sell a good world, not only to achieve the leading level in intelligence, but also to far surpass the industry level in terms of mechanical quality, leading more than one generation, and create more miracles together! ”
Won the sales championship for a second time, and the M9 has delivered a total of 70,000 units
As the flagship model jointly designed by Ceris Automotive and Huawei, the M9 deeply integrates the full-stack technical advantages of Ceris Automotive and Huawei, not only has rich intelligent interconnection functions and high-end intelligent driving systems, but also won the only super five-star safety certification of C-NCAP (2021 Edition) with high scores, becoming a new benchmark for safety performance, and bringing users the ultimate travel experience with all-round excellent product capabilities.
Since its launch, the M9 has continued to sell well, achieving 70,000 deliveries, ranking first among the 500,000-level luxury car brands in the Chinese market, reconstructing a new pattern of the luxury market.
With the delivery of the 70,000th M9 off the assembly line, the overall delivery volume of the AITO brand has also reached the milestone of 400,000 units, successfully ranking among the top luxury brands in the Chinese market. From 100,000 to 400,000 units off the assembly line, it took only 13 months, and AITO once again set a new record for the fastest 400,000 new cars of China's new energy brand with an industry record. Among them, the cumulative delivery volume of the new M7 has exceeded 200,000, ranking first in the delivery volume of new forces, and becoming a "phenomenal" model of Chinese brands.
While achieving breakthrough growth in sales, AITO has also achieved remarkable results in terms of user reputation. In the first half of 2024, AITO Wenjie successfully topped the list with an NPS score of 83.7%. Among them, the M9 and M7 won the first and second place in the NPS respectively, fully demonstrating the strong market recognition and brand influence of AITO.
Improve the quality and growth rate, and sprint to higher production and sales targets
Whether it is a record-breaking offline delivery or a reputation that has won high praise from users, it is inseparable from the strong "high-quality intelligent manufacturing" strength and supply chain ecosystem of Sailis Automobile.
As a recognized representative of new quality productivity in the industry, Sailis has built three smart factories and is the first new energy vehicle company in China to use 10,000 tons of super die-casting machines. The three smart factories deeply integrate the new generation of cutting-edge technologies such as the Internet of Things, big data, digital twins, 5G, AI, AND BIM, and empower high-quality delivery with high-level intelligent manufacturing capabilities.
Among them, as one of the most advanced benchmark factories in the world, the Sailis Automobile Super Factory is built in strict accordance with international leading standards and industrial Internet requirements, and has four characteristics: efficient, intelligent, cutting-edge and green. The factory is equipped with more than 1,600 intelligent terminals, realizing 100% automation of key processes, and integrating advanced technologies such as AI vision and big data to realize the digitization and traceability of quality, enabling the efficient delivery of the M9.
While pursuing the "hard power" of production intelligence, AITO also continues to deepen the "soft power" of the supply chain. Sailis Automotive has continuously deepened its cross-border cooperation with Huawei, and has gathered the strength of partners in the whole industry chain, such as Bosch, CATL, and Wencan Die Casting, to build a large-scale, systematic, and integrated supply chain ecosystem. At present, the supply chain has been integrated from 300 Tier 1 suppliers to 100, of which 20 are world-class supply chains.
In addition, adhering to the corporate tenet of "serving users wholeheartedly", Sailis Auto adheres to the "user-centered", practices the "CARE" service, and brings users the ultimate travel experience through a smart digital service system. In the future, combined production, supply, research and service, Sailis Automobile will further improve production capacity and delivery speed, shorten the user pick-up cycle, and sprint to higher production and sales goals.
Join hands with Huawei to create a convergent brand
After three years of cross-border cooperation, Sailis Auto and Huawei have jointly built three high-quality models, providing 400,000 users with high-end smart electric vehicle products and smart mobility solutions, verifying the success of both parties' business models.
At the event, Huawei and Celis Automotive emphasized that in the future, the two parties will further deepen cooperation, give full play to the advantages of their respective resources and endowments, jointly define and design Wenjie brand models, and at the same time cooperate in brand marketing and brand building, so as to build AITO Wenjie into a world-class leading brand of new luxury cars.
To this end, the two sides will continue to increase the investment in the resources of the Wenjie brand. In terms of sales and channel capacity building, Sailis Auto will be committed to building a "new luxury channel quality ecosystem", and plans to build more than 600 user centers in 2027 to bring users a super luxury experience.
In terms of user operation and services, Sailis Auto will give full play to Huawei's experience and advantages in user experience and operation, and carry out in-depth cooperation on the construction of user operation capacity of the AITO Wenjie brand. Up to now, the company has established about 400,000 after-sales service butler groups, with a total of more than 650,000 services, and user satisfaction is as high as more than 96%.
The delivery of the 70,000th M9 and the 400,000th AITO launch off the assembly line not only confirm the strong potential of China's luxury car brand development, but also once again demonstrate to the world the extraordinary strength of "Made in China". In the future, Sailis Auto will continue to uphold the corporate mission of "user pride is the company's value, user safety is the company's life", adhere to the corporate tenet of "serving users wholeheartedly", devote itself to the accumulation of key technologies and the continuous advancement of high-end product experience, continuously launch more new platform products, create a more powerful luxury product matrix, provide more users with more intelligent and efficient travel solutions, and realize the corporate vision of "being a world-class new luxury car leading brand".