At present, the home furnishing industry has gradually shifted from the new to the stock era, and a change has quickly kicked off, and a new incremental era driven by users has arrived.
In the face of the new market environment and consumers' diversified demand for home lifestyles, the home furnishing industry and its retail side are ushering in a key opportunity for transformation and upgrading. For example, the demand for professional talent pool, the construction of efficient circulation mechanism of market information, and the improvement of customer experience and conversion rate are actually new requirements for enterprises in the implementation of strategic planning, the deepening of professional skills, and the optimization of organizational effectiveness.
In order to effectively respond to the challenges and improve the overall operation and profitability of stores and marketing teams across the country, Shangpin Home Delivery Empowerment Business School was officially established in mid-July. Empowerment Business School will drive the transformation of operation and management and improve market performance with innovative models, inject new vitality into the long-term development of enterprises, stores and markets, and open a new chapter of high-quality development.
Create a highland for business empowerment and build an accelerator for enterprise growth
In essence, the enterprise business school is an important extension of the enterprise strategy center, which will continue to cultivate and reserve relevant talents for enterprises, strategic partners and customers, form an intellectual platform for enterprise knowledge management, talent processing and market competition, and become an important driving force for the continuous innovation and development of enterprises. Many well-known domestic enterprises have established their own business schools, such as Haier University, Lenovo Business School, Anta Enterprise University, etc.
At the marketing summit at the beginning of this year, Li Lianzhu, chairman of Shangpin Home Delivery Group, emphasized that entering the era of involution, it is necessary to fight for management profits, and the business logic and management logic need to be transformed.
Li Jiacong, vice president of Shangpin Home Delivery Group and general manager of Shangpin Home Delivery brand, also emphasized in the company's strategic plan for 2024 that it is necessary to carry out comprehensive planning and systematic promotion from the perspective of upgrading and choosing as you like, winning the market at different levels, grabbing traffic in the whole domain, and improving the efficiency of the organization, so as to continue to empower the terminal professional escort, and build the group's function, manufacturing and marketing system into an "elite force" in the essence of the word.
Based on the pain points of industry development and the urgent need to promote corporate strategy, Shangpin Home Delivery has created an "Empowerment Business School" with unique Shangpin Home Delivery innovation genes by virtue of its industry-leading software technology advantages, innovative internal empowerment system, and rich experience in building "Sunshine Scene" Haidilao service team, 330 opening support team, growth academy and other enabling organizations.
The establishment of Shangpin Home Delivery Empowerment Business School is an upgrade of the "win-win" strategy mentioned at the marketing summit at the beginning of this year, and is committed to improving the organization, collaboration and execution of the national stores and the company's marketing team.
As an important part of building the core competitiveness of enterprises, Shangpin Home Delivery Empowerment Business School will focus on the strategic direction of enterprise development, cultivate management talents, inherit corporate culture, promote operation quality improvement, and efficiently empower the front line through a more professional, practical and innovative operation mode, and build a growth accelerator for Shangpin Home Delivery by building a highland of business empowerment.
Practical, efficient, and professional empower growth in an all-round way
"To put it simply, the Empowerment Business School will help salespeople accurately grasp customer needs and efficiently facilitate the signing of orders through comprehensive empowerment; Help designers accurately produce drawings and deeply understand customer needs; Help managers become business masters and lead stores to move forward steadily. Huang Jinchao, dean of Shangpin Home Delivery Empowerment Business School, said.
(Li Jiacong, general manager of Shangpin Home Delivery, awarded the plaque to Huang Jinchao, dean of "Empowerment Business School")
With the purpose of "practical, efficient and professional", Shangpin Home Delivery Empowerment Business School empowers enterprises to accelerate their growth in an all-round way.
In terms of actual combat, Shangpin Home Delivery Empowerment Business School brings together practical lecturers, who really have front-line work experience, excellent refining ability and inductive summary ability, and formulate and explain courses from the perspective of front-line personnel to ensure that the training content is close to reality, in-depth and simple, and easier for students to understand and apply in practice.
In terms of efficiency, we promote lecturers to go deep into the front line, quickly grasp the most cutting-edge and practical brand concepts and industry knowledge, strengthen front-line practical training, and regularly evaluate and give feedback to ensure that the latest brand concepts, industry trends, business ideas and marketing strategies can be implemented efficiently and accurately on the front line.
Professionally, lecturers are required to have a keen insight into the needs of the company and the terminal, and to deliver the content through the formulation of specialized courses and the use of diversified output channels, such as training lectures, drills, and assessments.
Shangpin Home Delivery Empowerment Business School will transform the original business model that relies more on personal experience into a more systematic and replicable efficient management model. In terms of organizational structure, the Empowerment Business School has set up different departments for store sales and designers, managers and operators, and internal market personnel to empower different objects.
For front-line market personnel, Empowering Business School will effectively provide all-round support and improvement for front-line personnel's sales and design capabilities, better serve customers, and promote the improvement of store performance.
For franchisees, empowering business schools will truly achieve "win-win results". Through the training of the business school, the escort staff can deeply understand the unique strategic connotation and operation mode of Shangpin Home Delivery, and help franchisees optimize store layout, improve sales skills, improve customer experience, etc., and implement the business strategy of Shangpin Home Delivery, so as to achieve a win-win situation.
We are committed to building a benchmark for business schools in the industry and leading the upgrading and sustainable development of the industry
In the rapidly changing market environment, only continuous innovation and upgrading can be invincible.
Since its establishment 20 years ago, Shangpin Home Delivery has always insisted on innovation. In recent years, it has launched the "Customized Package for the Whole House" to create a new model in the industry; Launched "Choose AiLife6" to create accurate sales navigation; In 2024, the AI design factory will be launched to promote the innovation of business models and business models in the home furnishing industry with great changes in productivity.
In order for enterprises to achieve innovation and sustainable development, business schools need to be the cornerstone to continuously provide fresh blood for enterprises.
In recent years, many home furnishing companies have also begun to establish their own business schools. However, different from the existing business schools, Shangpin Home Delivery Empowerment Business School will be committed to becoming a benchmark business school in the industry that integrates practicality, efficiency and professionalism, and is guided by practical combat, promoting the deep integration of theoretical knowledge and practical experience, and helping enterprises achieve rapid development.
Dean Huang Jinchao also introduced: "We are also considering providing more diversified development space for marketing personnel and delivering more outstanding talents to the market. "It is the long-term vision of Shangpin Home Delivery Business School to deliver professional talents to the industry, promote market innovation, improve industry standards and disseminate business wisdom through talent training, knowledge innovation, market research, communication and cooperation, so as to promote the development of the entire industry.
Through the cultivation and empowerment of the business school, the company will receive a steady stream of talent support and intellectual support in the future, and become an important engine for Shangpin Home Delivery and the majority of franchisees to obtain new growth points and achieve leapfrog development.
It is believed that with the continuous development and improvement of Shangpin Home Delivery Empowerment Business School, it will become a promoter of industry upgrading in the future, help sustainable development, and lead the industry towards a more prosperous future.