Text/Leju Finance Jin Wenyu
Fluid times, changing worlds. With the continuous changes in the economic situation, consumer demand, and cultural concepts, the future is coming to us in an unprecedented way.
In the wave of the development of the furniture industry, the changing design style, the update and iteration of products, and different consumer needs are also appearing around the public in an inadvertent way.
Since the 19th century, imported furniture brands have been at the forefront of the industry, is the vane of the furniture industry, in these many imported furniture brands, not only retain the classic works of the last century design, but also derived from the innovative works in recent years, quite popular with consumers.
At the same time, with the upgrading of home consumption, high-end custom brands are rising rapidly and have become the primary choice of many quality consumers. The International Home Furnishing Pavilion of the North Fourth Ring Road Store was born to comply with the development trend of high-end home furnishing brands and meet the home consumption needs of high-net-worth individuals.
It is understood that the home furnishing hall brings together more than 10 countries, nearly 100 brands of ingenuity, as well as award-winning products, covering mattresses, suites, sofas, cabinet customization, household products and other diversified categories, aiming to create "China's first luxury home furnishing store", but also allow consumers to appreciate the foreign home fashion trend without leaving home.
On the afternoon of July 27th, a number of industry leaders gathered together to discuss with different identities and perspectives to explore the future between change and change.
Create a new experience of smart home and help the circulation of the global home furnishing industry
In this era of rapid change, only continuous iteration of cognition can maintain progress, and whether it is a store, a brand, a distributor, or a consumer, what remains unchanged is the yearning for a better home life.
Wang Linpeng, chairman and CEO of Actually Home, mentioned at the event that China's real estate market will shift from the development stage to the operation stage, and the home furnishing industry will become an important economic support for the replacement of the real estate industry.
According to Leju Finance and Economics, in 2010, the home successfully built China's first imported furniture collection "Home Zun", providing global brands with full-link supporting service solutions for China's high-end consumer groups, and helping the circulation of the global home furnishing industry.
Relying on the development model of "online traffic platform + offline physical store experience + logistics delivery + home service", the high-end special area represented by the North Fourth Ring Road of the House of Actually can form a closed loop of pan-home consumption, empower the upstream and downstream partners of the ecological chain, and realize the co-construction and sharing of the high-end brand.
As the empowerment platform for China's largest imported home furnishing brands and distributors, Easyhome has promoted more than 150 imported furniture brands to enter the Chinese market in recent years, and has become the preferred platform for imported brands to enter the domestic home furnishing market.
At the scene of the sharing and exchange meeting, Su Hongmei, general manager of the North Fourth Ring Store, said that in the fiercely competitive market environment, as a store, it should constantly adjust the pace, adapt to changes, optimize the brand, and enhance the image and service capabilities of the venue.
Talk about the future and build a bridge for international brand cooperation
At a time when the competition pattern of the global home furnishing market is changing, the scale of the global home furnishing market is showing fluctuating growth. Adhering to the development strategy of digitalization, intelligence, internationalization and greening, the house is committed to becoming a bridge of friendship for international home furnishing brands to communicate and reciprocity, and creating more opportunities and development space for more international brands.
Among them, "Home Honor" accommodates the introduction of the world's best brands, provides consumers with the best quality pre-sales service and after-sales guarantee, and plays a positive role in promoting the development of the home furnishing industry, opening up the channel for international top home furnishings to enter China, and improving the quality of life of Chinese people.
At this sharing and exchange meeting, Mr. Johnny He, the brand representative of Italy sofa flexform, Wang Linqing, the brand representative of Germany sofa himolla, Ye Dayong of Beijing Ouyijia Technology Development Co., Ltd., and Gao Furong of Beijing Bole Hexi Trading Co., Ltd. attended and delivered on-site speeches.
It is understood that Flexform, as a representative of the Italy sofa brand, has now been passed down to the third generation, always adhering to the honor and mission of the family, and the spirit of ingenuity has been passed down from generation to generation. At the same time, Flexform keeps pace with the times, maintains its dynamism and constantly innovates to showcase its unique Italian aesthetic to the world.
Huadweiler furniture Gao Furong has been focusing on the operation of German brands, has a wealth of offline retail experience, with the change of the market environment, he timely adjusted the business strategy, Internet marketing as an effective means of customer acquisition, in March this year and the home to carry out live broadcast activities, guided the transaction of more than 200 orders, the effect is remarkable.
Mr. Lv Yongzhong, the founder of the Banmu brand and the winner of Forbes China's Most Influential Designer, discussed the integration of Chinese and Western cultures from the perspective of design, introduced the development process of the Banmu brand, and preached to the young designers who came to participate in the forum.
At present, whether it is the imported home furnishing market or the imported building materials market, there are still many problems worth exploring, such as what impact the change of consumer age structure will have on the business model and products, how to do a good job in marketing and publicity of imported brands, and what challenges will be brought by fine decoration to the building materials industry. In the exchange session of the forum, the guests had in-depth discussions and exchanges on these issues.
Among them, in the imported furniture forum, Mr. Johnny He, Wang Linqing, Ye Dayong and other guests successively expressed their views on brand and management, and explored the opportunities and challenges in the "future" industry with the guests present.
In the forum on imported building materials, Hou Hongxia, sales director of Siemens, Zheng Yingfeng, sales director of Hansgrohe, Benego, Wang Yichuan, sales director of Connage, and Zhang Chi, sales director of Hannuo, also expressed their opinions on how the imported building materials industry faces the current situation and challenges of fine decoration and the advantages of imported building materials.
Sticking to the original intention and moving forward with determination is the attitude and belief of the family in the face of the future; The courage to innovate and dare to change is the countermeasure and method of the house to face the future.
Furniture and home furnishings symbolize the Chinese people's yearning for a better life, and exploring the future is the mission of every brand and every enterprise. As a pioneer in the industry, the house is willing to move forward hand in hand with other brands, go to the future, and jointly build "China's first luxury home furnishing store".