In order to meet the needs of customers, shorten the distance between customers and stores, and create a relaxed atmosphere of "we are our own people", in recent years, many stores in Yulin have adopted "stronghold" management, so that customers can feel as relaxed in the store as in a bar or coffee shop, and customers use the store as a social place to meet more like-minded people there.
If there were no motorcycles, you would think it was a café.
This motorcycle shop where you can drink coffee and play games
A shop called Moka Locomotive on Yihuan East Road in Yulin City District gathers a group of young people here every day to chat and drink coffee, their expressions relaxed, and they laugh heartily from time to time.
Walking into the motorcycle shop, a clerk is busy making coffee, and groups of customers are scattered in the leisure area, whispering or drinking coffee and tea. Table football machines, big-screen game consoles, and a few people play with interest from time to time. If it weren't for the rows of motorcycles in the shop, such as imitation racing, cruising, pedaling, and rallying, it would really make people think that this is a cozy coffee shop.
"We are a shop that sells domestic motorcycles, and we are also the base of many motorcycle enthusiasts, who share common hobbies and topics." Guanxi, the sales and anchor of the motorcycle shop, said, "Riders don't necessarily come here to buy cars and repair cars, they can drink tea and coffee here, and we also welcome them to come and sit when they are free." ”
Moka Motorcycle is a shop that has not been open for a long time, and the person in charge is also a motorcycle enthusiast. In order to allow motorcyclists to have a place where they can relax and communicate, the store has set aside a special site as a leisure area when it is renovated.
With 15 years of riding experience, Moyou Meizi said that she is a motorcycle "equipment party", in the motorcycle shop, she met a lot of motorcycle friends, through the exchange of a lot of equipment knowledge, "here we have too many topics to talk about, vehicle value preservation, modification, self-driving travel fun ......"
In order to make the riding of motorcyclists more interesting and colorful, Moka Motorcycle also has a "Iron Motorcycle Club", which holds various motorcycle activities from time to time and provides more services for motorcyclists. Motorcyclists regard the store as a trusted home and base, and the store is firmly bound to a group of loyal old customers.
Cat coffee shop, cat people decompress the "stronghold"
Some shops that sell bicycles are also "bases" for many cycling enthusiasts. When Liu Yuhao, the captain of the Yulin Intercontinental Team, led the team to ride through Jiangbin Road in Yulin City, he always liked to take a break at a shop that sold bicycles. Here he can drink tea, ask the clerk to give the bicycle free gas, small repairs, and other riders to "blow water", without a little restraint. He said: "After a long time, we have become friends with the owner and clerk, and they are also riding friends, so it has naturally become a base for us to gather. ”
Not long ago, a cyclist who traveled around the country on a bicycle from Xinjiang had a problem with his vehicle when he passed through Beiliu. Some netizens told him that there was a local bicycle sales shop that was the "base" of riders, so he went to the store for help, but the owner of the shop, whom he had never met, immediately gave enthusiastic help, which made him very moved.
In the past two years, there have also been some cat coffee shops and cat milk tea shops in Yulin. There are many cats in the store, and many young people who like to pet cats come to buy a cup of coffee or milk tea, and they can play with the free-range cats, relax their mood, and relieve the pressure of study and life. As a result, these coffee shops have also become a "stronghold" for many cat lovers.
Some people in the industry said that the idea is a new world, and the store owner will build the store into a "stronghold" of customers with common hobbies according to the business project; At the same time, the owner is also a senior enthusiast of these hobbies, with professional knowledge and rich experience, so that customers can get good consultation and communication, and even additional services, shorten the distance between customers, so that customers feel relaxed in the store, and finally new customers gradually become old customers, or even become old friends, business will naturally become longer and longer.
Original title: The idea is a new world and the world is wide, and some shop operators in Yulin have unique business ideas - motorcycle shops, why the coffee is fragrant
Yulin News Network Yulin Daily reporter Liu Sai Liao Yuan
Edited by: Wu Weijian
2024.7.26