On July 26, Beijing time, the Paris Olympic Games entered the final countdown to the opening, and Heytea officially announced the launch of the "Joy to Win the Championship" theme co-branding with ANTA Champion, and simultaneously launched a new ANTA Champion co-branded version of the Axi image, sending joyful blessings to the Chinese athletes competing in Paris.
Focusing on the co-branded theme of "Joy to Win the Championship", Heytea has launched a new co-branded fruit and vegetable tea drink "Champion Slimming Bottle" made with real quality and healthy raw materials such as kale and chia seeds, as well as limited refrigerator magnets, bracelet peripherals, and interactive gameplay designed with the elements of the event to create a joyful atmosphere of summer sports. Previously, Heytea took the lead in opening the new tea Olympic marketing with the "Heytea Paris Watching Tea Room" pop-up store, and the tea room continued to be popular in Paris, with sales of more than 10,000 euros on the first day of opening, and a variety of sports badges were sold out, and more Chinese athletes such as Zhao Lina, Bao Chunlai, Wei Qiuyue, and Liu Xiang went to check in.
On the eve of the opening of the ceremony, Ah Xi wore ANTA's "Champion Jersey" and launched the "Joy Wins the Championship" co-brand
As China's national sportswear brand, ANTA has been an official partner of the Chinese Olympic Committee for 16 consecutive years. ANTA's premium sub-brand, ANTA Champion, is the designer and manufacturer of the Chinese sports delegation's medal uniform, the "Champion Dragon Suit", which has witnessed many joyful moments for Chinese athletes since the London 2012 Olympic Games. In the co-branded design released by HeyTea, the Heytea logo Ah Xi appeared in the image of wearing the same "champion uniform" as Chinese athletes, with the beautiful meaning of Joy Tea, and looking forward to the glorious moments of Chinese athletes in Paris with ANTA champions.
Combined with the vision of ANTA Champion Uniform, Heytea has also launched offline activities such as customized co-branded packaging materials, refrigerator magnets and related sports events, as well as co-branded theme stores, so that consumers across the country can connect with the joy of sports in Paris through Heytea. HeyTea's co-branded drink bags and insulated bags adopt the red and white color scheme of ANTA Champion Uniform, reflecting the brand names of both parties with a bronzing effect. On the back, simple lines are used to outline a light-colored pattern that resembles a medal and an iron tower, and the overall style is elegant and neat, echoing the design spirit of ANTA Champion Uniforms and the appropriate scenes. In the design of the limited refrigerator magnets, Heytea selected synchronized swimming, weightlifting, boxing and other sports events cooperated by ANTA and the Chinese sports delegation of the Paris 2024 Olympic Games as the core elements, combined with the image of Anxi to show the attitude of the athletes wearing ANTA competition uniforms and fighting, conveying the atmosphere and sportsmanship of the event, while encouraging more people to experience the joy of sports.
The theme atmosphere layout of Heytea's more than 4,000 stores nationwide was also launched simultaneously on July 26, creating an immersive experience around the theme of "Joy Wins the Championship". Decorations such as drink display tables and table stickers in the form of mini podiums create a sports event experience in the store with a view of watching the game and drinking tea. In 13 in-depth theme stores such as Guangzhou Tianhuan Plaza LAB and Shenzhen Yifang City, Heytea has also set up large-scale check-in devices such as podiums and scratch card lottery interactions to further create an atmosphere of joy and win the championship, enrich consumers' in-store play, consumers can not only imitate athletes to win the championship and take photos, but also experience the award and award collection on the spot, with a full sense of ceremony.
Online, Heytea also launched interactive activities such as medals and gifts, gold medals and 10,000 cups, so that consumers can experience the atmosphere of the event in various forms and share and witness the joy of Chinese athletes winning the championship in Paris.
The co-branded drink won the championship and the slimming bottle was new, and Heytea responded to the trend of sports and health with the first fruit and vegetable tea product
With the opening of the Paris Olympic Games imminent, sports topics such as the schedule of various sports events and athletes' performance have become the focus of public attention.
The Champion Slimming Bottle blends fresh fruits and vegetables with the classic green tea base, which is sweet and delicious, and contains nutrients such as dietary fiber, which can reduce the burden of drinking and help bring a lighter experience. Among the ingredients used in the Champion Slimming Bottle are not only the "superfood" kale, chia seeds, which are rich in soluble dietary fiber, but also multiple fruit elements such as red Fuji apples, yellow lemons, and green grapes, bringing a natural and fresh aroma of vegetables and fruits. Among them, the dietary fiber ingredient that can bring a sense of satiety makes the winning slimming bottle a meal replacement choice for sports and fitness people.
In response to the environmental protection concept of the Paris Olympic Games, Heytea also launched a recycling initiative for the exclusive "ton ton bottle" design of the championship slimming bottle. Different from conventional drink cups, the design of the ton bottle makes the drink easy to carry and drink, and can become a convenient sports companion. The dumbbell-shaped bottle is easy to grip, and it can be filled with water after drinking as a 1-pound dumbbell for recycling, which is both environmentally friendly and convenient.
Since the beginning of this year, Heytea has continued to bring products with both taste and health through innovative research and development, leading the health wave of the new tea beverage industry. For example, together with Pamela, we have strictly screened the "Pamela Light Burden Recommendation" series with both refreshing taste and low calorie, and explored the selection of innovative and healthy raw materials such as low GI slow sugar and honey...... The "Four Truths and Seven Zeros" healthy tea standard recently released by Heytea is known as the "strictest tea standard in the industry" by the outside world.
On the occasion of the Paris Olympic Games, Heytea joined hands with ANTA, a sub-brand of ANTA, a leading Chinese sports brand, to launch the "Joy to Win the Championship" co-brand, which not only allows Chinese consumers to fully feel the sports enthusiasm and joy of winning the championship from the front line of Paris, but also continues to promote the healthy exploration of the industry.
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