On July 26, the 21st ChinaJoy 2024 was grandly opened at the Shanghai New International Expo Center. As a landmark event of youth pop culture, CJ is not only the largest digital entertainment exhibition in China and Asia, but also an important vane for the innovation and development of global youth culture, as well as an important platform for youth cultural exchanges, creative industry development, and social value leadership.
As a new social platform that has been focusing on youth culture trends for a long time, Soul officially launched the original IP 'Shanhailing·Daseung Shanhai' China Joy's special digital avatar at this CJ exhibition, showcasing the original trendy culture nurtured by the platform. Integrating the innovation of digital technology and embracing emerging fashion trends, Soul is committed to bringing unprecedented innovative experiences to the Internet virtual social networking.
The avatar is virtual and loves the real
The "Shanhailing" series of digital cultural and creative avatars, based on China's oldest story "The Classic of Mountains and Seas" as the cultural background, coupled with a modern trend style interpretation, was quickly sold out after it was launched last year. At this CJ exhibition, the sequel 'Yamahaejee · Daesheng Yamahae'China Joy's special digital avatar with richer character images and more novel aesthetic interpretations, about 1,000 digital collectibles were airdropped at the booth on site, inviting CJ visitors to witness the new chapter of the story of Kyushu.
The "Mountains and Seas" series is inspired by the "Classic of Mountains and Seas", but the origin is based on Soul's unique "pinching face" culture. Since its launch, Soul has been committed to reducing the social pressure of users and creating an atmosphere of "easy socialization". Soul only supports users to use virtual avatars, and provides a face pinching system that allows users to create personalized avatars independently, helping users show their true personality through "pinching faces" - not real, but real.
Compared with real avatars, virtual avatars are loved by young users on the platform for their more personalized and more interpretation space, and young users on Soul naturally have a higher degree of attention to avatars, and many new stories have been launched, and many social relationships have also been opened by the sentence "Your avatar is so good-looking".
Virtual avatars weaken physical factors such as appearance and geographical location, allowing users to meet sincerely with souls and souls. On the other hand, the "Shanhailing" series can be used as a personalized interest embodiment because of its unique scarcity of digital collections, and there are also many active related interest circles on Soul, in the virtual network world, users use virtual images to express their true love.
Classical culture, modern interpretation
The launch of the "Shanhailing" series is not only a modern interpretation of traditional culture, but also a powerful demonstration of cultural self-confidence. By combining the myths and stories of the Classic of Mountains and Seas with modern aesthetics, Soul App has successfully conveyed the essence of traditional Chinese culture to a new generation of young people, allowing them to deeply feel the charm and value of Chinese culture while enjoying digital entertainment.
In today's globalized world, cultural self-confidence is the core of the national spirit and the source of promoting cultural innovation and development. Soul's "Mountains and Seas" series not only gives new vitality to traditional culture in the digital age, shows the unique charm and far-reaching influence of Chinese culture to the world, but also provides a new window for the younger generation to understand and inherit Chinese culture. This embodiment of cultural self-confidence not only deepens users' recognition of Chinese culture, but also contributes Chinese wisdom to global cultural exchanges.
Through ChinaJoy, an international platform, Soul App's "Shanhailing" series has become a bridge between traditional Chinese culture and modern digital entertainment, allowing the world to see the innovative power and style of Chinese culture.
AI + games, new ideas for social networking
At CJ Expo, users can experience the 360-degree style of the "Mountains and Seas" universe at the Soul booth, and feel the traditional cultural symbols of "gold, wood, water, fire, and earth", which are unique after a modern interpretation of cyberpunk style. You can also summon guardian spirit beasts through AI, unlock the AI clone of "Mountain and Sea Spirit", get an AI pass, travel to the Kyushu universe, and feel the classic charm of ancient myths in a virtual gamified scene.
At the ChinaJoy exhibition, Che Bin, vice president and product leader of Soul App, said: "AI has gradually blurred the boundaries between social and gaming scenarios. Next, it may not be necessary to strictly distinguish between social and gaming, because social and gaming will eventually lead to the same goal, whether it is social gamification or the game itself continues to enhance social attributes, it is to have an interesting and interactive experience for users in a more immersive scene. ”
Soul's series of product practices, such as Werewolf Phantom, Fantasy Planet, and Bomb Meow, are all the embodiment of gamification/scenario-based product ideas. Nearly 80% of Soul's users are Gen Z, and their aesthetics and creativity drive them to seek out and invest in more novel social experiences.
As an early platform to think about the application of AI in the social field, Soul has accumulated long-term user insights and data precipitation, and when offline "social fear" and online "social cattle" have become the social norm for young people, Soul's pioneering ideas can help young people establish, precipitate and maintain high-quality social networks more efficiently. Che Bin, vice president of Soul App, said: "Gamified scenes are reconstructing the user experience through AI, showing their own attitude towards life, and allowing people and AI to create memories together in very fancy scenes. ”
Today, AI technology has permeated every aspect of life. In the field of virtual social networking, how to embrace AI, combine game scenarios, and create subversive application products, Soul gave its own answer.
Proofread by Zhao Lin