On July 25, BYD held two new product launch conferences in Kaifeng, Henan Province, Song L DM-i and 2025 Song PLUS DM-i. According to reports, the two cars are the first SUV models with BYD's fifth-generation DM technology, with a fuel consumption of 3.9L per 100 kilometers of NEDC and a comprehensive range of up to 1500KM. It has created the era of SUV fuel consumption 3 and set a new benchmark for fuel consumption and endurance for SUV models.
According to the on-site claim, under the actual measurement of 6 vehicles and 3 days of media, the actual comprehensive range is more than 2000KM.
In terms of price, BYD continued the Shuangsong product line and launched a total of 5 versions, with an official guide price of 135,800-175,800 yuan.
Technology is king, quality is upward
BYD's fifth-generation DM technology was released two months ago, once again rewriting the history of global automotive energy consumption, which also triggered heated discussions on the whole network and a large number of spontaneous measurements.
BYD's world's first disruptive technologies are not only that, but also technologies such as blade batteries, DM technology, Yi Sifang, Yunyuan, and Xuanji architecture have brought innovative experiences to the market.
He Zhiqi, executive vice president of BYD and COO of passenger cars, said at the press conference that good products and technologies naturally have their own traffic, and BYD's technology is the biggest Internet celebrity, and parameters are the best golden sentences. It is through the dedication and investment in technology that BYD has always maintained a leading position in the new energy vehicle industry.
He Zhiqi said that BYD's annual R&D investment exceeds net profit, with R&D investment reaching 39.9 billion yuan in 2023, a cumulative R&D investment of 140 billion yuan, and a R&D team of 100,000.
According to BYD's 2023 financial report, BYD will achieve operating income of 602.315 billion yuan in 2023, a year-on-year increase of 42.04%; The net profit attributable to the parent company was 30.041 billion yuan, a year-on-year increase of 80.72%.
Technological innovation is the core, and quality is BYD's unremitting pursuit. He Zhiqi introduced that BYD has more than 100 professional testing laboratories, with an investment of more than 10 billion yuan and more than 4,000 testing capabilities, which ensure that every BYD car can reach an excellent level in terms of safety and performance.
In addition, BYD is building the world's first all-terrain professional racing track, aiming to test the level of electrification and intelligence of cars with more stringent standards.
Continue to write the legend and build an SUV that understands the Chinese people better
The share of Chinese brands in the SUV market is rapidly climbing, and this figure has exceeded 55% in 2023, which proves that domestic brands are constantly capturing the hearts and minds of users. The release of the Song L DM-i and the 2025 Song PLUS DM-i are just another strong promoter of this process.
As the world's first wide-body super-hybrid SUV, the Song PLUS DM-i is based on the design concept of marine aesthetics, with a stylish and exquisite appearance, which is more suitable for the aesthetics of young users. At the same time, the spacious and comfortable interior space and energy-efficient hybrid system have won wide recognition in the market.
The Song L DM-i is a new mid-level SUV of the dynasty, with a stable atmosphere. The new car is based on a new generation of plug-in hybrid vehicle platform, which meets the latest version of C-NCAP five-star safety standards, and the hard power of the product is not inferior to that of mainstream joint venture fuel vehicles.
It is understood that the two new cars of the BYD Song family are equipped with a number of high-end configurations, integrating safety, intelligence, comfort and good looks, which not only enriches BYD's product matrix, but also consolidates the leading position of the Song family in the SUV market.
Up to now, the cumulative sales of the BYD Song family have exceeded 2.6 million units.
Breakthrough and innovation, leading the industry to continue to improve
The release of the Song L DM-i and the Song PLUS DM-i will further accelerate the process of switching from oil to electricity in the automotive market. Every breakthrough of BYD is not only a technological innovation, but also a deep insight into market trends and an accurate grasp of consumer needs.
At a time when new energy vehicles have become the mainstream, BYD is leading the new energy vehicle industry to a new height with its strong technical strength, injecting new vitality into the new energy vehicle market.