Author: Li Dan
Source: Hard AI
Not only is it the big "financier" Microsoft behind it, but OpenAI also has to challenge Google's status as the first brother of the search engine head-on.
On Thursday, July 25, Eastern time, OpenAI announced on its official website that it is testing prototypes of some new artificial intelligence (AI) search functions called SearchGPT. These features are designed to combine the strengths of OpenAI's AI models with information from the internet to provide users with fast and timely answers, as well as clear and relevant sources.
Media commentaries say that OpenAI could pose a significant threat to Google, starting with SearchGPT. Fearing that users will flock to competitors that are the first to offer AI tools, Google has rushed to embed AI features in its search engine. SearchGPT also means that OpenAI is in more direct competition with Perplexity, a startup backed by Amazon founder Bezos. Perplexity, which works on an AI search engine, was recently criticized for an AI summarization feature that publishers said directly plagiarized their work.
After OpenAI officially announced the test of the search function, on social media, some netizens accompanied a moving picture of a man sweating, which was a metaphor for Google to sweat in a hurry now, and this became a popular comment with more than 20,000 high likes. There is also a netizen comment with more than 10,000 likes calling on OpenAI to release AI voice functions.
Answer questions and follow-up questions with online information Provide source links and context More relevant information and sources are available in the sidebar
OpenAI introduced that SearchGPT will use the latest information from the Internet to quickly and directly answer users' questions, while providing clear links to relevant sources.
Users will be able to ask follow-up questions, just like talking to a normal person, and SearchGPT will provide a shared context for each user's question.
According to OpenAI's official website, the purpose of SearchGPT is to help users connect with publishers by highlighting citations and links in searches. SearchGPT has clear, inline, named attributions and links in its responses, so users will know where the information is coming from and can quickly get more search results in a sidebar with a source link.
The prototype received 10,000 testers in the first batch The search function was finally integrated into ChatGPT
OpenAI said that SearchGPT is only a tentative prototype for now, and plans to integrate the best of the new features directly into ChatGPT in the future. OpenAI will first open up SearchGPT to a small subset of users and publishers to get feedback from it.
OpenAI did not disclose on its official website how many testers it will accept. However, OpenAI spokesperson Kayla Wood told the media that SearchGPT's services are powered by the GPT-4 series of models, and SearchGPT will only provide 10,000 users for testing when it is released.
OpenAI is working with third-party partners to build search results using a direct content feed feed, with the goal of eventually incorporating search capabilities directly into ChatGPT, Wood said.
SearchGPT has nothing to do with training AI models Sources include news from partners such as News Corp and The Atlantic
In addition to the SearchGPT prototype, OpenAI will also introduce a way for publishers to manage how they are displayed in SearchGPT, giving publishers more options. OpenAI emphasizes that SearchGPT is about the search function and has nothing to do with training OpenAI's generative AI base model. Even if you opt out of generative AI training, websites can appear in search results.
According to the media, the SearchGPT engine will cite sources of information from business partners such as News Corp and The Atlantic. OpenAI's official website did not disclose which publishers it has partnered with in terms of SearchGPT's services, but it did mention that executives from The Atlantic and media giant News Corp commented on AI search.
Among them, Nicholas Thompson, CEO of The Atlantic, said that AI search will become a major way for people to browse the Internet, and that the technology is still in its early stages, and that it must be built in a way that values, respects and protects journalism and publishers. "We look forward to working with OpenAI on this journey to create a new way for readers to explore The Atlantic."
News Corp CEO Robert Thomson said OpenAI CEO Altman and OpenAI's team understood from the beginning that for AI search to be effective, it must be based on the highest quality, most reliable information from trusted sources. The relationship between technology and content must be symbiotic, and the provenance of content must be protected.
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