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In the TV series "Golden Wedding", Li Jingjing won the love of the audience with the role of "Sister-in-law Zhuang". Her unpretentious image and honest and lovely smile have made countless audiences fall in love with her.
However, time flies, and the "old drama bones" of the past are now frequently on the hot search, but no longer because of their superb acting skills.
From abandoning her adopted daughter to being accused of defrauding fans of tens of millions of yuan, to her gaffe performance in the live broadcast room, Li Jingjing's public image has deteriorated. The once heart-warming "Sister-in-law Zhuang" seemed to disappear overnight, replaced by a controversial Internet celebrity anchor.
What exactly led the once-acclaimed actor to such a path? Let's unravel the mystery of Li Jingjing's transformation from a screen star to a controversial figure.
Li Jingjing's acting career is like a roller coaster, full of dramatic ups and downs. At the peak of her career, Li Jingjing successfully portrayed a series of memorable roles with her unique appearance and excellent acting skills.
Her mellow and plump body and simple and honest smile perfectly fit the role of rural women, making her unique in the film and television industry.
However, the road to fame has not been easy. When receiving the invitation to "Golden Wedding", Li Jingjing was hesitant because the salary was too low. It was with her mother's encouragement that she embraced this role that changed her life.
The success of "Sister-in-law Zhuang" not only made Li Jingjing famous, but also brought her unexpected love, she fell in love with the crew producer Zhang Jinhua and quickly entered the marriage hall.
With the increase in popularity, Li Jingjing's acting career is booming. Many well-known directors have thrown olive branches to her, and her film appointments have come one after another, and her income has also risen.
However, just as she was enjoying the peak of her career, a storm quietly came and completely changed the trajectory of her career.
In 2018, a shocking ban incident pushed Li Jingjing to the forefront. According to reports, she had a salary dispute with an assistant director, and did not specify the other party's name when she broke the news, which angered the entire group of assistant directors in the film and television industry.
This move led to her being banned by more than 500 directors, and the once endless drama appointments instantly fell silent.
Faced with a sudden turn in her career, Li Jingjing did not admit defeat. She chose a new path - entering the live streaming world. She founded her personal brand "Jingjing's Tea" and began to promote her products in the live broadcast room.
Instead of saving her career, however, this transition plunged her into even greater controversy.
From a screen star to an online anchor, Li Jingjing's transformation is embarrassing. The "Sister-in-law Zhuang", who used to impress the audience with her simple image, has now become sharp in the live broadcast room, and has even caused controversy many times due to improper words and deeds.
Li Jingjing's experience is like a mirror, reflecting the cruel reality of the entertainment industry. It tells us that fame is easy to keep and hard to keep, and one careless person may fall to the bottom.
And when the artist loses the love and trust of the audience, the former glory will also become eclipsed. Li Jingjing's story may become a warning in the entertainment industry, reminding every artist to cherish the support of the audience and abide by professional ethics while pursuing career success.
Li Jingjing's love life is like an emotional drama with ups and downs, she has experienced three marriages, each of which is full of drama, and also reflects the persistence and contradictions in her character.
The first marriage originated from the crew of "Golden Wedding". In the process of playing "Sister-in-law Zhuang", Li Jingjing and the crew producer Zhang Jinhua sparked a spark of love. The relationship between the two quickly warmed up, and they soon entered the palace of marriage.
At that time, Li Jingjing's eyes were full of longing for love, and she once said excitedly: "Finally, someone really loves me." After marriage, they had a daughter, and they seemed to be happy.
However, there are hidden worries behind this marriage. Although Zhang Jinhua is talented, he has never been able to find a suitable position in the film and television industry. With the take-off of Li Jingjing's career, the income gap between the two is getting bigger and bigger, and the outside world is constantly questioning Zhang Jinhua's "eating soft rice".
Although Li Jingjing always showed her attachment to her husband in public, her strong desire to control eventually became a stumbling block in her marriage.
What is even more embarrassing is that the couple adopted a sick boy during their marriage. Li Jingjing once said sincerely: "He is our biological flesh and blood." "
However, when the marriage came to an end, the poor child became a burden that no one wanted to take over. The ending of this marriage is not only suffocating, but also highlights Li Jingjing's immaturity in emotional processing.
After the failure of her first marriage, Li Jingjing did not lose faith in love. She soon fell in love with actor Wang Haosen, who was 15 years younger than herself. The marriage came and went quickly, ending in divorce in less than two years.
The divorce process was full of controversy, and Li Jingjing complained bitterly about being deceived in the live broadcast, and tearfully accused Wang Haosen of just trying to use her fame to increase her popularity. However, Wang Haosen's supporters accused Li Jingjing of lying and even broke the news that she was committing domestic violence.
This short marriage once again exposed Li Jingjing's impulsiveness and instability in her relationship.
The third marriage continued Li Jingjing's preference for younger partners. She married Liu Zhen, who was 21 years younger, and at first the two frequently showed their affection on social media, winning a lot of envy.
Li Jingjing often praises her husband as her pride, and it seems that she has finally found her ideal partner. However, the good times did not last long, and as the "Jingjing's Tea" brand fell into controversy, the relationship between the two also cracked.
When Li Jingjing fell into the whirlpool of public opinion, she frankly admitted her husband's "stealing" behavior in the live broadcast, which surprised many people. She believes that her husband is young and understandable to make mistakes, and this near-conniving attitude has sparked a backlash from the public.
In the end, this marriage ended with Liu Zhen shedding tears in the live broadcast room, accusing himself of having nothing after the divorce.
Li Jingjing's three marriages, from vigorous to embarrassing, all seem to have a similar pattern: the first passionate pursuit, the intensified contradiction in the middle, and the final painful separation.
From "Sister-in-law Zhuang" to the protagonist of three marriages, Li Jingjing's emotional experience is like a mirror, reflecting the complexity and contradictions in her personality. She longs to be loved but struggles to maintain her feelings; She pursues youth, but she can't manage the problems caused by the age difference.
These ups and downs have not only affected her private life, but also affected her public image to some extent, becoming an inseparable part of her life journey.
When her acting career encountered a bottleneck, Li Jingjing resolutely embarked on the road of entrepreneurship. She set her sights on live streaming and created her personal brand "Jingjing's Tea".
At first, the brand seemed to open up a new career path for her, allowing her to find a new foothold in the age of the internet.
Li Jingjing worked hard to promote in the live broadcast room, and with the popularity and affinity of "Sister-in-law Zhuang", she quickly attracted the attention and support of a large number of fans. Her husband Liu Zhen also joined in as the president of the company, and the husband and wife seemed to be happy and worked together for their careers.
Li Jingjing often shares photos of her luxury villa on social media, showing the beautiful life of a successful career.
However, under the seemingly glamorous appearance, the "Jingjing's Tea" brand has gradually exposed various problems. In March 2020, a shocking news spread on the Internet: someone accused Li Jingjing of defrauding netizens of funds.
According to the whistleblower, as the founder of "Jingjing's Tea", Li Jingjing did not invest any money, but exaggerated the effect of the product through live broadcast to induce fans to join.
However, these franchise fees were not used for production, but were taken by Li Jingjing as her own.
This accusation was like a bombshell, which instantly detonated public opinion. Li Jingjing has become an "Internet celebrity liar" from the former "old drama bone" and has become the target of public criticism. Faced with overwhelming doubts, Li Jingjing chose to respond live broadcast.
She wept bitterly in front of the camera, claiming that she had been wronged and promising to return all the money when the accounts were cleared. She also emphasized that she usually never accepts gifts from fans in live broadcasts, trying to prove her innocence.
However, instead of quelling the controversy, Li Jingjing's performance has raised more questions. Especially when she expressed her gratitude to netizens for letting her be on the hot search for free in another live broadcast, it caused strong disgust from the public.
People began to question her sincerity, believing that she was using the controversy to hype herself.
As the controversy continued to ferment, Li Jingjing's words and deeds became more and more out of control. She repeatedly exploded in the live broadcast room, insulting netizens who questioned her, which was in stark contrast to her gentle image of "Zhuang's sister-in-law" in the past.
Eventually, her social media account was officially banned for multiple violations, further deepening her public image crisis.
The fate of the "Jingjing's Tea" brand has also taken a sharp turn. There is news that the company is in a litigation crisis due to product quality problems. Li Jingjing suddenly changed her words, claiming that she was also a victim and was deceived by her husband Liu Zhen.
This kind of tumultuous words and deeds made the public lose the last trust in her.
From entrepreneurial dreams to the whirlpool of controversy, the fate of "Jingjing's tea" also seems to reflect Li Jingjing's personal situation. She tried to reinvent her career with this brand, but she neglected the importance of integrity because she was in a hurry.
Li Jingjing's case is also a wake-up call for other artists who want to transform. It tells us that entering a completely new field requires not only courage and determination, but also professional knowledge and integrity.
Otherwise, even if you have a great reputation, you may lose in the business world. The failure of "Jingjing's Tea" is not only the decline of a brand, but also the epitome of the collapse of the credibility of a public figure.
The collapse of Li Jingjing's public image did not happen overnight, but was a gradual process. From the much-loved "Sister-in-law Zhuang" in the hearts of the audience to the controversial Internet celebrity anchor, her image change is embarrassing.
Originally, Li Jingjing won the love of the audience with her unpretentious image of "Sister-in-law Zhuang" in "Golden Wedding". Her honest and lovely smile and simple and sincere performance have made countless audiences fall in love with her.
However, as time passed, Li Jingjing's image began to undergo subtle changes.
When she began to frequently show off her luxurious lifestyle on social media, showing off the mansion's food, some viewers began to question her. The contrast between the simple image of "Zhuang's sister-in-law" and the Internet celebrity in front of him who is keen to show off his wealth makes many people feel uncomfortable.
However, what really made Li Jingjing's public image deteriorate sharply was the outbreak of the "Jingjing's Tea" brand controversy. When she was accused of cheating fans and embezzling franchisee funds, her former favorability collapsed in an instant.
In the face of doubts, Li Jingjing's way of coping made the situation even worse. Her emotional out-of-control during the live broadcast and the insults to questioners further deepened the public's negative impression of her.
Even when she announced that she had cancer, Li Jingjing failed to win back the hearts of the people. On the contrary, some netizens questioned that it was a means for her to gain sympathy. This reaction shows that the public has lost basic trust in her.
Li Jingjing's words and deeds are also very different from the image of rural women she once portrayed. In the live broadcast, she was sometimes emotional, sometimes sharp, in stark contrast to the gentle image of "Sister-in-law Zhuang".
This contrast not only disappointed fans, but also made the general audience doubt her authenticity.
Eventually, when Li Jingjing's social media account was officially banned for multiple violations, her communication channels with the public were also cut off. This is not only a personal punishment for her, but also a symbol of the complete collapse of her image in the public eye.
Li Jingjing's case reflects the fragility of the portrayal of public figures. A good image that takes years of hard work can crumble in an instant due to a series of misdeeds.
It also reminds us that in this era of high transparency, the words and deeds of public figures are scrutinized under a magnifying glass. Once you lose your integrity, it will be a long and difficult road to rebuild your image.
Li Jingjing's experience is undoubtedly a sobering case in the entertainment industry. It reveals that an artist's influence comes not only from the characters on the screen, but also from the words and deeds off the screen.
When a public figure loses the trust of the audience, the aura of the past will also be eclipsed.
Li Jingjing's transformation from "Zhuang's sister-in-law" to the focus of controversy reminds us of the fragility of our public image. It tells us that while pursuing commercial success, we should cherish the love of the audience and abide by professional ethics.
Only by always maintaining a sincere and humble attitude and always keeping in mind social responsibility can artists win long-term respect and recognition in the ever-changing entertainment industry.
Li Jingjing's story is a mirror, reflecting the cruel reality that fame is easy to keep, and it is also a wake-up call for every public figure.
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