Doncic successfully won the first scoring title of his career in the regular season last season with an average of 33.9 points per game, although Embiid averaged 34.7 points per game, but because his number of appearances was not up to standard, he missed the competition for the scoring title, and also missed the scoring title three times in a row.
It is worth mentioning that in addition to Doncic, Brother Alphabet and Alexander also averaged more than 30 points per game in the regular season last season, but because Doncic averaged more points per game, Brother Alphabet and Alexander both missed the scoring title.
Averaged 30+ per game but missed the scoring title, which was very rare in the past. Especially in the 90s, Jordan was the only one in the league who averaged 30+ per game. In other words, as long as you play an average of 30+ per game, you can become a scoring champion, and even Jordan averaged less than 30 points per game for the last two scoring titles of his career.
Even in the first two decades of the 21st century, playing an average of 30+ per game is basically equivalent to winning the scoring title, with the exception of the 02-03 and 05-06 seasons. In the 2-03 season, Kobe Bryant averaged more than 30 points per game, but lost to Maddy, who averaged 32 points per game, and missed the scoring title. In the 05-06 season, Iverson and James both averaged more than 30 points per game, but they both missed the scoring title, because Kobe averaged 35 points per game.
However, in the past 5 years, due to the league's emphasis on offense and light defense, the average points per game of many players have increased significantly, which has also led to many players playing an average of 30+ per game, but they have no chance to be the scoring champion, and the average points per game of the scoring champion in recent years are not low. Counting up, there are a total of 9 people who average 30+ per game but miss the scoring title, including Beal, Brother Alphabet, and Alexander twice, and Doncic, Lillard, and Tatum once.
One of the most unlucky should be Beal, who averaged 30+ performances per game in the 19-20 season and 20-21 season, but lost to Harden and Curry respectively, and fell into second place for two consecutive years, missing out on the scoring title. In addition, Brother Alphabet has averaged more than 30 points per game in the last two seasons, but he also missed the scoring title, and in the 21-22 season, he averaged very close to 30 points per game, but he also lost to Embiid and missed the scoring title.
In the last two seasons, there have been many players who have averaged more than 30 points per game, from three last season to six last season, which also equaled the all-time record of the 61-62 season. But there is only one scoring champion every season, so several other players who average 30+ points per game will not be able to win the scoring title, and if it had been a few years ago, they would have hoped to win the scoring title.