As the 2024 edition of Paris sports events approaches, the eyes of the world are once again focused on the event.
In the 40 years since the establishment of Reignwood Group, the Olympic movement and China's sports industry have flourished, and Reignwood Group has always walked with the Olympic Games. In 2018, Reignwood Group established the Reignwood Olympic Sports Club to promote the development of the green and health industry by integrating the concept of big sports. Under the leadership of Mr. Yan Bin, Chairman of Reignwood Group, Founder and Honorary Chairman of Reignwood Culture Foundation, Reignwood Group has a rich and colorful story with the Olympic Games, practicing the Olympic spirit and family and country feelings with practical actions, and continuously contributing to China's Olympic cause and cultural development.
Solidarity with the Olympic bid, realize the dream of Beijing
At the critical moment of Beijing's bid to host the 2008 Olympic Games, Reignwood Group launched a series of activities to support the Olympic bid.
In 2000, Yan Bin submitted a proposal from China Red Bull and representatives from all walks of life to support Beijing's bid for the Olympic Games
On October 14, 2000, Yan Bin, Chairman of Reignwood Group, as a representative, submitted a "Proposal" and a signed banner initiated by 66 enterprises and units to the Beijing Municipal Government in Beijing Reignwood Ecological Park, expressing his firm support and best wishes for Beijing's bid to host the Olympic Games.
In 2001, as the first world multi-sport event hosted by China, the 21st Universiade was regarded as an important part of Beijing's bid for the Olympic Games. As the voting period for Beijing's Olympic bid approaches, on the eve of the Universiade, the Beijing motorcycle delegation sponsored by Red Bull of China officially set out. The delegation drove 3,500 kilometers west, passing through 19 provinces, municipalities and autonomous regions, and organized a huge propaganda convoy of "Welcoming the Universiade and Helping the Olympic Bid", conveying the Chinese people's ardent expectations for the Olympic Games along the way and creating a strong atmosphere for Beijing's Olympic bid.
A month before the announcement of the results of the Olympic bid, Reignwood Group was the first to arrive in Moscow. On June 13, 2001, Reignwood Group organized a non-governmental solidarity group composed of famous enterprises and volunteers and embarked on a journey to Moscow. Yan Bin personally served as the head of the team and led the team to show the world the love and expectation of the Chinese people for the Olympic Games.
At the same time, Reignwood Group also facilitated giant pandas "Wenwen" and "Benben" to take a chartered flight to Moscow to participate in the "Beijing Cultural Week" non-governmental activities as Olympic cultural envoys, so as to convey China's peace and friendship to the world.
Giant pandas supported by Reignwood Group went to Moscow
Reignwood Star shines on the field
The 2008 Beijing Olympic Games ushered in an important moment in the history of Chinese equestrianism. Liu Lina, China's first female Olympic rider, rode the "Reignwood Star" horse sponsored by Reignwood Group to participate in the Olympic equestrian dressage competition in Hong Kong. This not only marks the first time that Chinese equestrian athletes have qualified for the Olympic Games, but also the first time that China has fully participated in all 28 major events of the Olympic Games, demonstrating the vigorous development of China's sports industry and the improvement of its comprehensive strength.
Liu Lina rode the "Reignwood Star" war horse
Reignwood Group has always integrated the concept of green public welfare with the Olympic culture, and integrated environmental protection, sustainable development and social responsibility into the practice of promoting the Olympic spirit. With the approval of the Beijing 2008 Olympic Games Bidding Committee, the Nicklaus Course located in Beijing Reignwood Ecological Park was included in the golf venue planning scope of the Beijing 2008 Olympic Games, further improving China's ability to host international events.
Reignwood Eco Park Nicklaus Stadium
In 2013, golf star Feng Shanshan won the championship in the Reignwood LPGA China Classic and planted a "champion tree" symbolizing victory in the Reignwood Ecological Park. At the Rio de Janeiro 2016 Olympic Games, golf officially returned to the Olympic arena. Feng Shanshan, a Chinese female golfer and spokesperson of Reignwood Golf, won the Olympic bronze medal with extraordinary strength and tenacity, achieving a breakthrough of zero Olympic medals in China's golf field!
At the press conference of the 2024 Reignwood China Women's Classic, Reignwood Group presented the "champion tree" pine needles she planted 11 years ago as a gift to Feng Shanshan.
Reignwood Group made the "Champion Tree" pine needles into a gift to Feng Shanshan
"Bin" Snow Fortune helps "300 million people on ice and snow"
In 2015, as one of the nine business representatives of the Winter Olympics Bidding Committee, Chairman Yan Bin of Reignwood Group participated in and helped Beijing-Zhangjiakou successfully win the right to host the 2022 Winter Olympics, demonstrating the responsibility and responsibility of Chinese entrepreneurs.
In the same year, Reignwood Air pioneered the Winter Olympics passenger flight route, and took the lead in opening the "Beijing-Chongli" air line in January of the following year, becoming the first general aviation company in China to operate this Olympic special line, helping to prepare and hold the 2022 Beijing Winter Olympics.
Reignwood Aviation helicopters travel between Beijing and Zhangjiakou
In 2021, in response to the call for "300 million people to go to ice and snow" for national fitness, Reignwood Ecopark built a ski resort covering an area of 200,000 square meters, attracting more than 100,000 young people to participate in ice and snow sports and experience the charm of the Winter Olympics. At the same time, the park also held a series of cultural exhibitions such as "Beautiful Ice and Snow" and "Eye-catching Winter Olympics" to promote the culture of the Winter Olympics and popularize the knowledge of the Winter Olympics, creating a strong cultural atmosphere for the Beijing Winter Olympics.
On the opening day of the 2022 Beijing Winter Olympics, the 2022 Ice and Snow Family Race was held simultaneously in Reignwood Ecological Park, where 24 families and 98 caring families experienced the fun of ice and snow together and responded to the success of the Winter Olympics with practical actions.
In addition, during the 2022 Beijing Winter Olympics, Reignwood Air undertook the task of helicopter emergency support, supported China Media Group in TV news broadcasting and documentary shooting, and presented a wonderful Winter Olympics feast for global audiences.
Dream of Paris and cheer for the Olympics
With the 2024 Paris Olympic Games approaching, Reignwood Group joined hands with the "Cheer for the Olympic Games" project authorized and approved by the International Olympic Committee to jointly launch a series of Olympic-themed activities such as sports events, art exhibitions, calligraphy and painting exchanges, basketball charity, and street dance exhibitions, so as to arouse the attention of the whole people to the Paris Olympic Games.
"Cheer for the Olympics" entered the series of activities of Reignwood
On June 23, International Olympic Day, the "Cheer for the Olympic Games" Olympic Culture and Art Exhibition opened in Beijing Reignwood Ecological Park, bringing a visual feast integrating sports and art to the public, showing the unique charm of Olympic culture. On July 14, the "2024 War Horse Energy Night" large-scale cultural and sports event with the theme of "cheering for the Olympic Games · gathering the energy of the whole people" was held in Dongguan, Guangdong.
"Cheer for the Olympics" entered the series of activities of Reignwood
From Moscow to Beijing, from summer to winter, Reignwood Group's relationship with the Olympic Games has transcended time and space, profoundly interpreting the brand concept of "Reignwood Health Leading Fashion", and consumers have also highly recognized Reignwood's unremitting pursuit of improving the quality of products and services.
In the rapid development of the global health industry and sports industry, Reignwood Group, which has been walking with the Olympic Games all the way, will continue to contribute to China's sports industry with firm steps and write the answer sheet for the high-quality development of the big health industry!