Introduction: On July 22, 2024, the new Audi Q7, Q8 and SQ7 flagship SUVs of FAW Audi's Q family were launched in the Tomur Grand Canyon of the Tianshan Mountains in Xinjiang, interpreting Audi's ultimate pursuit of luxury, performance and safety with a visual and technical feast. At the press conference, Li Fenggang, Executive Deputy General Manager of FAW Audi Sales Co., Ltd., not only shared Audi's adherence to the "long-termism" car manufacturing philosophy, but also deeply analyzed the innovative design concept, leading technology and user experience of the Q family flagship SUV, showing how the Audi brand is customer-centric and creates lasting value in a complex market environment.
At present, the automobile market has a wide variety of models, and the competition is extremely fierce. Audi has always adhered to the spirit of "long-termism", focusing on technology accumulation and quality polishing, rather than short-term technology accumulation. The birth of the flagship SUV of the Audi Q family is the crystallization of this concept, which not only has "the most attractive design, the most advanced technology, and the most sincere configuration", but also the precipitation of Audi's 100 years of car manufacturing experience, ensuring an excellent experience throughout the entire life cycle of the vehicle.
Design innovation: the perfect fusion of art and technology
The new Audi Q family of SUVs introduces the Audi logo in a flat design, a modern, minimalist style that not only reflects the brand's move towards the digital age, but also adds a stylish touch to the model. The large honeycomb mesh grille, which originated from the RS Q8, was devolved to the regular version of the Q7 model, and the octagonal one-piece grille and the body color inspired by the track made the Q7 show a more sporty and domineering style.
In addition, Audi's signature lighting technology has been upgraded. The whole series is equipped with matrix LED headlights as standard, and the Q7 can be equipped with Audi laser headlights to achieve 600 meters of long-distance illumination, with four daytime running light modes to ensure the dual safety and personalized expression of "I see" and "be seen". Audi's digital OLED taillight technology not only enhances the visual effect, but also provides proximity sensing to provide immediate safety warnings for pedestrians and vehicles behind them. "The strongest lamp factory on the surface" really lives up to its name.
Technology-driven: Defining the new standard for luxury SUVs
The positioning of the flagship model determines the leading position of the Audi Q family SUV in the field of technology. The adaptive air suspension and quattro all-wheel drive system are standard on all models, coupled with a purely mechanical torque self-locking central differential, which ensures stable handling and driving pleasure in complex road conditions. In addition, the application of all-wheel steering system makes it possible to cope with narrow roads and small bends. Some people say that there are only two kinds of four-wheel drive in the world, one is Audi and one is the other. If you don't believe it, you can experience it.
It's worth mentioning that if you're a fan of high horsepower, the SQ7 must be a solution. Equipped with the latest generation EA825 4.0T V8 twin-turbo engine and active roll stabilizer, it will definitely live up to your driving passion.
User experience: luxury and comfort are equally important
At Audi, we know that true luxury lies in every detail. The interior of the new Audi Q7 features a larger area of leather covering, paired with a B&O sound system, with a total power of 1,920 watts and 23 speakers. Mobile concert hall, but that's it.
Rigorous testing and craftsmanship: to ensure durability is as good as new
The quality of Audi's flagship SUV is the result of rigorous testing standards and exquisite manufacturing processes. The six-process steel plate stamping technology, 100,000 kilometers of vehicle durability test, corrosion resistance and aging test INKA, etc., ensure that the vehicle meets the highest standards in terms of reliability, durability and robustness, so that every driving is a safe trip.
The flagship comes from the most extreme experience: the official guide price is announced
The official guide price of the flagship SUV of the FAW Audi Q family was officially announced, with the price range of the new Audi Q7 ranging from 609,800 yuan to 804,800 yuan, the price of the new Audi SQ7 being 1,098,800 yuan, and the price range of the new Audi Q8 being 786,800 yuan to 1,084,800 yuan. Each model carries Audi's unremitting pursuit of the ultimate experience, bringing users a luxurious driving experience that exceeds expectations.
The launch of FAW Audi's Q7, Q8 and SQ7 will undoubtedly stir up the luxury SUV segment again. In the highly competitive segment of luxury brands, Audi maintained strong growth momentum with its strong product lineup, technological innovations and brand appeal. The new model not only meets the multiple needs of consumers in terms of luxury, performance and technology, but also reflects Audi's insight into the future of mobility.
Conclusion: As one of the leading enterprises in China's auto market, the launch of FAW Audi's Q family flagship SUV not only consolidates its leading position in the luxury car market, but also further promotes the development of the entire industry in the direction of higher quality and higher technology. Audi's insistence on quality and innovation is leading the luxury car market into a new era, which is a true portrayal of the Audi brand's continuous pursuit of excellence over the past century.
Why do so many people love Audi? In the words of Li Fenggang, "A really good car starts with appearance, loyalty to quality, leading technology, and durability as new." Do you agree?
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