Tell the story of military steel well, and the brand story competition of the emerging casting pipe representative team returned home with honors. (Zhang Haijiang photography)
The new cast pipe is laid every year, and the cast pipe can be circled around the equator more than once. (Zhang Haijiang photography)
"A century of dreaming of a comprehensive well-off, the brand leads the quality of life", last Thursday, the 5th Hebei Brand Story Competition and the 8th National Brand Story Competition (Shijiazhuang Division) Speech Finals and Awards Ceremony were held in Shijiazhuang. Participating teams and players from Xinxing Pipe, Xingtai Iron and Steel, North China Pharmaceutical and other companies participated in the competition.
The competition is sponsored by the China Association for Quality, and in 2020 there will be 31 sub-divisions across the country. The competition includes brand story speeches, brand story essays and brand story micro-films. A total of 27 companies in The Shijiazhuang Division registered for the competition, with 16 speech works, 33 essay works and 13 micro-film works.
It is understood that the National Brand Story Competition is held once a year, and the Brand Story Competition aims to provide a platform for enterprises to communicate and display in brand creation, brand cultivation, brand culture creation and promote brand going out, effectively disseminate corporate brand stories, shape brand image, and improve brand influence.
The scoring rules of this year's brand story speech competition have a number of criteria such as speech content, speech skills, image demeanor, venue effect, etc., requiring the theme of the brand story to be clear and true and concrete. Can reflect the spirit of the times, the speaker can better integrate with the audience's feelings, to create a good speech effect.
In order to tell the story of military steel and show the historical inheritance and brand culture of the founding of the emerging casting pipe brand, the emerging casting pipe participating team organized relevant personnel to study and formulate the implementation plan, in-depth production front-line visits, research, collect story materials, and repeatedly deliberate on the content of the manuscript. The representative team of Xinxing Casting Pipe Co., Ltd. won the Best Organization Award, and 6 people won the first, second and third prizes, among them, the Xinxing Casting Pipe participating team Lu Jun and Huang Guoliang's "Highlighting Brand Power in the Fight epidemic and Supply" won the first prize of the brand story essay contest, and Hu Shasha and Cao Yi, who participated in the speech contest, won the first prize in the speech category, and then they will represent Hebei Province to participate in the national competition. (Zhang Haijiang text/photo)