In March this year, the Gucci Encore Red Inspiration Space, a four-city, six-place collaboration, brought a wonderful journey of discovery to dialogue the emotions of contemporary culture in a new fashion context.
On July 22, Gucci's Fall/Winter 2024 menswear collection was officially launched, with new interpretations, new styles, and new fashion explorations, which will set off a new hot spot in the city.
From the Milan show to the Taikoo Li boutique in Chengdu, Gucci has brought this freshness and personality to the pop-up event scene across time and space. Go with GOGO to kick off the Fall/Winter 2024 menswear show in "Mirroring".
Stepping into the pop-up space, Gucci's Fall/Winter 2024 menswear collection was showcased on the runway, creating a visual impact through the dynamic images of the Milan show on the digital screen, and the concept of "mirroring" the women's and men's shows in September and January.
This is the first menswear collection presented by Creative Director Sabato De Sarno, continuing the Gucci Ancora manifesto of womenswear's debut, and achieving a wonderful and vivid mirror image from multiple perspectives such as silhouettes, fabrics, craftsmanship and colors. Take you to redefine fashion style and aesthetics, and tell a new story of yourself.
Music is one of Gucci's most important cultural elements, from the background music of fashion shows to brand image campaigns, it conveys emotional expression and personality to life. The live sound interactive installation uses the exclusive Chengdu rhythm to infinitely amplify the sensory imagination of the limited-time event.
Pandas, bamboo, gaiwan tea, who are the city symbols in your heart? After selecting, you can draw your pattern expression through the touch screen to generate an exclusive music with Chengdu characteristics.
An interactive installation that blends music and painting, combining hearing and vision. This exclusive audio can also be saved and shared, prolonging the charm of the music and the memory of the moment.
自去年9月Gucci Ancora大秀起,《Gucci Perspectives》系列艺术书随古驰的每个时装系列一起推出。
At the pop-up event, the second volume of Gucci Prospettive 2: Ancora Milano, which was launched with the first menswear show in January this year, was presented, focusing on Milan's design and architecture in the form of images and words.
Continuing the concept of "mirroring" from fashion to the art book display area, the cover of the second volume is cleverly designed with mirror technology, and the book wall is also creatively created with a mirror effect, reflecting the interpretation of culture, art and humanity in Gucci's new menswear chapter for autumn and winter.
There is also a VR glasses installation next to the book wall, which follows the carefully designed scenes and interactive experiences to immerse yourself in the highlights of the artbook, the mirroring of Ancora's Spring/Summer women's and Fall/Winter menswear collections, and the home products in Design Ancora.
Gucci has been exploring more cultural meanings in fashion and art, and the pop-up event once again intervenes with art, and has invited Zhu Xiaorui, Artistic Director of Rockbund Art Museum, to present a new art space to express the connotation and aesthetic change behind the Fall/Winter 2024 menswear collection.
Focusing on "Mirroring" from the perspective of contemporary art and "Architecture and Design" in the second volume of the art book, the works of artists Cui Jie, Su Chang, Peng Zuqiang, and Alighiero Boetti made a surprise appearance, bringing their thoughts from different perspectives in the form of paintings, sculptures, and videos.
Each photo represents a journey and a story. When photo is combined with mirroring, Gucci plays with a different side of personality and comes to experience a special mirror-image photo to capture your moments.
Pose willfully in the independent photo space, play freely with emotions, expressions, and angles, unlock yourself under the mirror effect, and print it as a photo to leave a souvenir.
Immerse yourself in the multi-faceted events of the limited-time event from a new perspective, and explore the new chapter of Gucci menswear with GOGO, where you can experience the effortless fashion and personality of your autumn and winter outfits, and interpret your own story and show your modern style.
Rejecting the notion of fashion formality, Sabato De Sarno's first menswear collection brings a new interpretation and interpretation to its heritage.
Taking the Spring/Summer 2024 womenswear collection presented in September last year as a mirror image, emotions such as passion, joy, dreams, and memories are connected in one story after another, intertwining the past, present, and future, depicting the beauty of personality.
The Fall/Winter 2024 menswear collection emphasises the brand's craftsmanship, from formal to casual, with tailoring introducing multiple silhouettes.
The new GG print echoes the vibrant colours, the iconic double-breasted blazer, and the crystal-encrusted sweater with a long hook-and-loop scarf for a new menswear style that reinterprets the multi-dimensional appeal of everyday wear.
For the Fall/Winter 2024 men's collection, take a look at Sabato De Sarno's new interpretation of the Gucci archives with a contemporary perspective. The new Jackie bag, Gucci Body shoulder bag, Neo Original backpack and more are reimagined to complement every look.
From July 27th to 28th, Gucci's Fall/Winter 2024 menswear collection will be open to the public for a limited-time event that will inspire you to wear for autumn and winter in an atmosphere of music and art. Book an appointment now and start a modern journey of freedom and individuality.
GUCCI
Fall/Winter 2024 menswear collection limited-time event
Mini programs
Gucci's Fall/Winter 2024 menswear shows are available at Taikoo Li Chengdu, SKP Beijing, The MixC Shenzhen, Hang Lung Shanghai and IFC boutiques in Shanghai.
Gucci Fall/Winter 2024 Menswear Limited Time Event
-Event Address-
Gucci boutique in Taikoo Li Chengdu
(No. 1101, Taikoo Li, No. 8 Zhongshamao Street, Jinjiang District, Chengdu)
-Public Opening Hours-
July 27–28