Dong Yuhui, an entrepreneur and philanthropist, provides such an opportunity to the public through his innovative project "Walking with Hui". This project is not only an extension of corporate social responsibility, but also a platform for the dissemination of culture and values.
In the regular activities of enterprises, we often see promotions and advertisements, but "Walking with Hui" takes a different path. The project covers three major areas: agricultural support, cultural tourism promotion and cultural communication, and aims to promote social and cultural development through practical actions.
The "Walk with Hui and Love Life" column provides consumers with healthy and high-quality agricultural products through live broadcasting. This not only helps farmers increase their incomes, but also allows urban consumers to enjoy fresh produce. This model not only promotes the marketing of agricultural products, but also strengthens the connection between urban and rural areas, and promotes the sustainable development of agriculture.
Through the column "Reading Mountains and Rivers with Hui", Yuhui leads the audience to travel the world through outdoor live broadcast, exploring the natural beauty and rich cultural heritage of various places. This novel way of promoting cultural tourism not only increases people's understanding of nature and history, but also promotes the development of tourism.
The "Walking with Hui Breaking 10,000 Volumes" column provides the public with an opportunity to gain an in-depth understanding of literature and art, science stories and life philosophy by inviting cultural celebrities and recommending books. This not only enriches people's spiritual world, but also improves the cultural literacy of the whole society.
It can be seen from the internal letter that Yuhui not only pays attention to the economic benefits of the enterprise, but also attaches more importance to the quality of life and spiritual world of employees. He encouraged his team members to "eat healthy food, read a lot of books, understand a little bit of truth, and live this short life." ”
In this era of informatization and rapid change, "Walking with Hui" is not only a business project of Yuhui Enterprise, but also a model of social responsibility and cultural communication. Yuhui's forward-looking corporate management and sense of social responsibility have not only won wide social recognition, but also set an example for other enterprises to learn from.