What is the development path of an enterprise in 25 years? There are continuous breakthroughs in product technology and standards, and there is a leap from single operation to platform transformation; In the upward growth of self-innovation, Dawang Coconut has always maintained the attitude of the industry leader.
On the occasion of the 25th anniversary, where will Dawang Coconut start? What new styles will be brought to the table? On July 15th, a higher-standard Mutong Fanxiang Super Press Conference was grandly opened at the China International Expo Center.
We started with a new strategic initiative, and presented a shocking gluttonous feast for the industry and society with a series of actions such as the premiere of brand cultural IP, the launch of new products created by the first master, the launch of solid wood customized categories, and the blockbuster release of 5S high-end quality standards.
# 01.
Continuing to rise, in order to stand higher, from the overall situation
to the strong game, seeking truth from facts, and accurate show.
Strategic Voyage - Gu Guoliang, Chairman of Dawang Coconut Group
In this uncertain era, Dawang Coconut's original intention remains the same, his love is undiminished, he continues to create, and he has entered a new stage with a clearer development of talents, culture and mechanism, and has completed the leap from this mountain to that mountain again and again.
Gu Guoliang, chairman of the group, said that Dawang Coconut will build the "three elements" of high-quality outlets around "products, funds and teams", and strengthen the "three elements" of supply force in terms of supply quality, differential advantages and customization efficiency, so as to empower customers and give partners and customers a sense of trust and security.
At the same time, in the channel management, brand value innovation, organizational energy efficiency, comprehensive efforts to forge ahead. With the "flow" of professional resources of the headquarters, the advantages of quality intelligent manufacturing and platform services, we will reconstruct the new digital business model, and promote the wood industry to continue to climb upward in the customization of solid wood and the second growth curve of the industry in the future.
# 02.
Concentric to the new forward, with a new way of thinking
and measures, condense new potential energy, and open up a new pattern.
Zhu Chunfang, vice president of the group and general manager of the new materials company
Under the new mission and vision in the new era, we have launched a strategic project with one heart and one goal of 10 billion. Eight innovative measures, including organizational energy efficiency upgrading, new cabinet door panel product positioning and strong supporting strategy, brand renewal and superposition, digital marketing empowerment and online traffic capture, continue to expand cooperation energy, and create a multi-dimensional outlet market benchmark. It has achieved new results in improving product categories, balanced channel structure, and increasing brand value and integration, laying the cornerstone of structural success for the sustainable development of Dawang Coconut.
Under the general direction of moving forward with one heart, we are moving towards the lookout for the future with the new thinking and measures of "five new and one number". We take new products and strategic mechanisms as the key to solving the different needs of the market, and the construction of a new model of solid wood customization and a new supply system effectively solves the problem of marketability, creates a new traffic "high sea model", builds a better operation ecology with partners and customers, and fully empowers our common wood business to run new with the help of digital cloud chain.
# 03.
Accompanied by "wood", living according to "wood", inheritance
Millennial wood culture, ingenuity to protect the beautiful habitat.
The brand culture IP "Journey of Wood Hunting" was officially released
Based on the new wood business of Dawang Coconut, we always focus on the deepening of solid wood quality and plot. 25 years of ingenuity to inherit the millennium wood culture, build a bridge of harmonious coexistence between people and wood, and create a healthier, more simple and true wooden cultural life for people.
Dawang Coconut's new brand culture IP was released, and the TVC premiere of "Journey to Finding Wood" was launched, and the ultimate wood work was reborn in the soil of modern aesthetics. The new IP excavates the wisdom of life hidden behind the story of people and wood, and the story of the good wood behind every piece of solid wood furniture.
At the IP documentary press conference, Lao Xiaofang, the person in charge of the Dawang Coconut brand, interpreted the original intention and origin of this creation, and was fortunate to invite Master Lu Dehuai, the inheritor of the national intangible cultural heritage Dong wooden structure construction skills, and Mr. Guan Danqing, the winner of the Golden Lion International Advertising Award and the chief planner of the film, to come to the scene to witness the release together. In the new environment of China's solid wood culture, they appreciated Dawang Coconut's attitude and actions in supporting national culture and guarding the spirit of intangible cultural heritage craftsmen, and hoped that more enterprises like Dawang Coconut would protect the health and faith of thousands of families by guarding the thousand-year-old wood culture.
# 04.
Craftsman craftsmanship, integration of quality & art in one,
Meet the deep emotional needs of modern home.
Master series new product release - Li Li, head of supply chain and product center
We continue to open different aesthetic exploration paths on the product side, explore the essence of wood culture, combine it with modern urban life, create an original ecological and healthy home atmosphere with unique charm, and unite the world's top fashion designers, skill inheritors, and everyone in the field to create and deliver a deeper aesthetic experience and emotional resonance.
This time, we and Italy's internationally renowned fashion master Marco Bellomo jointly developed and created 14 synchronized precious colors, with the design concept of natural creation, the introduction of natural art into modern home, invited Marco Bellomo studio foreign design representatives to witness the new product release in person.
The newly released "Master Series" new products focus on multiple dimensions such as color and appearance, craft culture, etc., integrating fashion, luxury and the beauty of natural log texture, and awakening people's inner artistic fantasies. The pursuit of beauty in the new product is integrated into every detail of the product, and a fashionable and comfortable beauty decoration home represents the new fashion of the "wood with fanxiang" home design trend.
# 05.
From ingenuity solid wood to the whole industry chain model service
Committed to the same city custom leader.
Release of the new digital business model - Chen Wei, head of the solid wood customization division
Under the guidance and precipitation of new strategies, new initiatives, new products and new cultures, let us further upgrade the wood industry to the extreme and achieve a higher level of practice. With the new value of digital business, the new category of Dawang coconut solid wood customization strategy was released for the first time, from ingenuity wood to the overall service of the whole industry chain, and is committed to achieving the creation of customization in the same city.
From an industry brand to a consumer brand, a new exploration from sheet metal to customization has been opened. The new localized operation model, supported by seven empowerment supports, such as brand value, traffic introduction, marketing assistance, and system improvement, makes customization easier and makes users more satisfied; Inherit the genetic advantages of ingenuity solid wood in business value innovation, and share a new future of customization.
# 06.
Focus on the new needs of home furnishing materials and aerospace quality
Standardization, define a new standard for high-quality environmentally friendly panels.
5S high-end quality standards jointly released - Wang Xinghua, President of the Group Research Institute
Focusing on the selection criteria of high-end boards, paying attention to the needs of people and home use scenarios, Dawang Coconut has a deep reputation for solid wood with the strict requirements of high-end boards. As a leader in the industry's higher standards, we have launched the 5S high-end board quality standard white paper for the first time, redefining the new standard of high-quality and environmentally friendly boards.
The 5S high-end board quality standard is comprehensively focused on upgrading from five aspects, including environmental protection and health, finishing aesthetics, material selection standards, performance technology, and quality inspection, which contains all the value elements that determine the quality of a high-quality board, which is the ingenuity inheritance of Dawang Coconut, and is also the inevitable result of the accumulation of technology and process innovation.
The release of the new standard has been positively commented by authoritative and professional institutions such as aerospace testing institutions and the "Product Feasibility Report", and relevant guest leaders were invited to witness the release of the new standard. The quality standard of 5S high-end plate is in line with the strict quality standards of aerospace, representing the advanced and leading level of industry standards. Provide consumers with a clearer and more reliable quality measurement scale, and provide a higher and more secure guarantee for modern quality life.
# 07.
Industry experts and elites have in-depth exchanges and explorations
The new trend of home consumption, building a big dream and a small home.
Gathering momentum and symbiosis, innovative growth - marketing development forum
Discuss the new trend of industry development, develop products more suitable for consumer needs in the changing consumer demand, and give full play to their own quality, design, culture and other advantages in the changing home furnishing trend to meet more and higher personalized needs of the market.
The conference invited Mr. Zhang Yongzhi, a senior expert in the industry, vice president of Youju and president of Youju Research Institute, to discuss the future trend and development of the industry with industry elites. With a good quality board, we have a firm mission to build a comfortable and healthy home for thousands of Chinese families, and help the beautiful pursuit of the "dream of happiness in a big country".
# 08.
With 25 years of innovation accumulation, we continue to leapfrog.
The stars shine in the future, and we enjoy the same wood.
25 years of development of sand painting interpretation + king light show
We have leapfrogged again and again, constantly explored new fields, crossed over to join hands with the Chinese badminton team, benchmarked the aerospace quality, and accumulated 25 years of innovation and development achievements in each new and upward development, achieving the career dreams of partners all over the country, and also for the good wishes and ideas of "big dreams and small families".
A super press conference with high standards, high potential energy and high latitude was finally pushed to a climax in the gorgeous light show on both sides of the Qianchao. The dazzling light and shadow are perfectly intertwined with the spirit of Dawang Coconut's upward struggle, giving people a double shock of vision and faith. Dawang coconut is wood-based, love is home, towards the dream of thousands of happy homes, and more than new upwards.