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The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

Transferred from CCTV.com

CCTV News: Since July, as the temperature continues to rise in various places, going to the north to "escape the summer and enjoy the coolness" has become the choice of many people for summer travel. In Yichun City and Hegang City in Heilongjiang Province, many tourists have attracted tourists with their good ecological environment and cool temperatures, and the local government has also created new formats and scenes of cultural tourism to enrich the tourism experience of tourists.

The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

After the ambush, the number of tourists who come to the Xiaoxinganling forest area by self-driving RV has gradually increased, and self-driving tourists from all over the country can be seen in the RV station. In order to meet the diverse needs of tourists, local charging piles, showers and other facilities have been built, safety guardrails and monitoring equipment have also been installed, and a police service station has been set up to ensure the safety of self-driving tourists.

The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

In the past two days, Hegang City, Heilongjiang Province, carried out a cultural tour of the Sino-Russian border river, showing the cultural charm and tourism resources of the border areas between China and Russia. At the event, Chinese and Russian actors brought wonderful singing and dancing performances.

Shanghai: "Wonderful Night at the Zoo" opens the exploration of nocturnal animals

In the middle of the summer vacation, Shanghai Zoo has launched the highly anticipated "Wonderful Night at the Zoo", which brings visitors a unique and mysterious journey of nocturnal animal discovery.

The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

When night falls, there is a lively scene in the Shanghai Zoo. Under the premise of not affecting the animals, the team leader led the tourists to use non-strong flashlights to gently illuminate the figures of the animals, and along the planned route to explore and discover and popularize the behavioral characteristics of nocturnal animals.

The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

Shanghai Zoo has also prepared popular science lectures and animal contact links for visitors, so that under the guidance of the team leader, they can feel and touch the animals up close in the right way.

Expert interpretation: summer cultural tourism consumption is more popular, diversified and quality-oriented

Compared with previous years, what are the new characteristics of this year's summer cultural tourism consumption? Let's listen to the interpretation of Dai Bin, president of the China Tourism Academy.

The summer cultural tourism market is "hot and hot" and the consumption potential of popularization, diversification and quality is released

Dai Bin, President of the China Tourism Academy, said: "In this hot summer, cultural and tourism consumption has shown the characteristics of popularity, diversity and quality. From the demand side, summer health tourism, youth science popularization and research tourism and family self-driving tourism are the significant characteristics of this holiday tourism market. From the perspective of summer recreation, whether it is the seashore or the lakeside, or the forest and grassland, summer recreation has become the focus of tourism development in various places. From the perspective of research and tourism, we have also paid more attention to cultural and museum venues and universities in the past few years to science and technology, ecology, and environmental protection tourism projects. We have noticed that national parks, national geoparks, national forest parks, and some space launch bases have become places that the majority of tourists are willing to visit, which also reflects the increasingly obvious social and educational function of research tourism. Not only history and humanities, but also popular science research and cultural exchanges have become an important demand for everyone's research and tourism. ”