A few days ago, the spy photos of the first model of the third brand (NIO Firefly) codenamed "Firefly" under NIO were exposed on the Internet. It is understood that the Firefly is positioned as a "boutique car", which complements NIO's current brand, and the new car is expected to be launched in 2025 and launched simultaneously in the European and Chinese markets.
Judging from the road test spy photos exposed this time, the new car is still in a state of heavy camouflage. Judging from the overall shape, the front face of the new car is relatively square, and the headlight groups on both sides adopt a circular design, which is very retro. On the side of the body, the new car adopts a hatchback body structure, with a compact shape, a short front and rear overhang design, and is equipped with 18-inch wheels, which is expected to be a compact SUV model. In addition, the exterior of the new car is equipped with multiple cameras and sensors, which are expected to provide a high level of driver assistance. At the rear of the car, the spoiler design is adopted above the tailgate, and the taillights on both sides show a "Y" letter shape, and the overall visual effect is more sporty.
As for the interior, judging from the spy photos, it is expected that the new car will be equipped with a small-sized LCD instrument cluster and a large-size floating center control screen. In terms of power, the new car is expected to be equipped with pure electric power and adopt a battery swap mode.
As the current information about the car is still very limited, it is uncertain whether the brand will eventually be named after "Firefly", and more news needs to wait for the official disclosure, and the follow-up "Automotive Industry Concern" will continue to pay attention.
On May 15 this year, Weilai's new sub-brand Ledao Automobile was officially released, the new sub-brand positioning is in the family market, which is different from the high-end positioning of the NIO brand, and the brand's first model - Ledao L60 pre-sale price has been announced, starting at 219,900, the new car will be launched in September, and Tesla Model Y will be benchmarked after listing.
At the press conference of Ledao Automobile, Qin Lihong, co-founder and president of Weilai Automobile, revealed that the third brand of Weilai, Firefly, was originally planned to be released in the second and third quarters of this year, but due to the problem of brand sequence, the brand was postponed to the second quarter of next year, and was launched simultaneously in Europe and China.
Judging from the positioning of the "Firefly" brand, its positioning will be lower than that of the Ledao brand. According to previous revelations, it is expected that the brand will focus on the small car and mini car market, with a price in the range of 100,000-200,000 yuan. In fact, whether it is the Ledao brand or the brand codenamed "Firefly", the emergence of both means that NIO has begun to develop downward. For Weilai, the Ledao brand bears the heavy responsibility of moving and making money, and for the brand codenamed "Firefly", Li Bin, CEO of Weilai, revealed that the brand is positioned as a boutique car in China, priced at about 100,000 yuan, similar to the relationship between BMW and MINI, Mercedes-Benz and Smart.
In the second half of the year, new power car companies such as Xiaopeng Motors have begun to lay out sub-brands, and "Automotive Industry Concern" believes that behind the new power brands to cultivate more market segments is also to face the intensification of market competition pressure. With the intensification of competition in the field of new energy vehicles, major car companies are facing a difficult battle for survival. As for whether NIO's new brand can create surprises in the market segment in the future, it remains to be seen.
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