On July 19th, under the guidance of the Propaganda Department of the Jingdezhen Municipal Party Committee, the Changjiang District People's Government and the Jingdezhen Municipal Bureau of Culture, Radio, Television, Press, Publication and Tourism hosted the "Changnanli World Ceramic Tide Town Ceramic Punk and IP Image Seminar" held in Changnanli Changtian Hotel. Sheng Jingjing, Secretary of the Party Group and Director of the Municipal Bureau of Culture and Tourism, Wu Lang, Secretary of the Party Committee of Jingdezhen Ceramic Research Institute, Yi Wenbin, Deputy Secretary of the Changjiang District Party Committee and District Mayor, Wang Desheng, Member of the Standing Committee of the District Party Committee and Minister of the Propaganda Department, Ning Yelin, Member of the Standing Committee of the District Party Committee and Deputy District Mayor and other leading guests attended the seminar.
Yang Lei, CEO of the Central Financial Commission of the Hong Kong Central Clearing Center of the Central Financial Commission, Chen Xiangbo, Vice Chairman of the Guangdong Artists Association, Vice Chairman of the Shenzhen Federation of Literary and Art Circles, Chairman of the Shenzhen Artists Association, and Director of the Guan Shanyue Art Museum, Huang Hu, Director of the Working Committee of the National Foreign Cultural Trade Base (Shenzhen), Chairman of the Hong Kong Light Industry Association, and Executive Director of the Office of the Leading Group for Investment Promotion and Operation in Changnanli, well-known trendy toy artist, co-manager of Qinghe, famous IP three-eyed tiger, More than 20 experts, scholars and trendy art designers such as Zhang Shihao, the author of the Tomorrow's Abyss series, participated in the discussion.
In her speech, Ning Yelin, on behalf of the Changjiang District Party Committee and the District Government, first extended a warm welcome to everyone. He said that Changjiang District is known as "the original hometown of porcelain, Changjiang in the painting", not only beautiful scenery, but also profound cultural heritage. In recent years, based on local natural resources and industrial advantages, Changjiang District has continuously promoted the high-quality development of cultural and tourism integration, and has achieved gratifying results. It is expected that through the Changnanli World Ceramic Trendy Town, we will gather global wisdom and deeply discuss how to promote the integration of the ceramic industry and trendy art through innovation, so as to stimulate more valuable thinking and cooperation opportunities. Changjiang District will fully support the construction of the tide play town and provide high-quality services and policy support. I believe that with the joint efforts of everyone, Changnanli World Ceramic Tide Town will become a beautiful business card of Jingdezhen and make greater contributions to regional development.
Huang Hu introduced in his speech that the positioning of Changnanli is to build a world ceramic trendy toy town and an international trendy art IP gathering place. Focusing on youth, fashion, trend, IP, and technology, with trendy art as the background, trendy toys as the feature, and ceramic trendy toys as the goal, we will realize the trendy art ceramicization and the trendy fashion of the ceramic industry, and build a ceramic art IP incubation base. Changnanli will introduce a large number of top trendy IPs at home and abroad, and at the same time rely on the foundation of Jingdezhen's ceramic industry chain and the industrial and technological advantages of Changjiang District, through the platform of Changnanli Park for design, display and sales, and incubate a number of excellent ceramic trendy toy design and production enterprises, so that Changnanli will become a unique world ceramic trendy toy town and an international trendy art IP gathering place. At the same time, through the linkage of the four industries of "culture, tourism, commerce and industry", a new IP of Jingdezhen trendy art will be created, and it will become a new scene and new benchmark integrating art exhibitions, trendy culture, food, art homestays and fashion shopping.
Zhang Shihao (Chairman of the Rub) as the academic host of this seminar, introduced the theme IP design concept of Changnanli World Ceramic Tide Play Town. Experts from the cultural and creative industries, representatives of well-known IP licensing enterprises, and trendy artists at the meeting gave speeches on the topics of "Integration and Innovation of Art IP and Guangdong-Hong Kong-Macao Cultural and Creative Industries", "Development of Jingdezhen Trendy Toys", "Eight Academies of Fine Arts Empowering Changnanli Trendy Toy Town", "Talking about the Combination of Ceramic Intangible Cultural Heritage and Trendy Toys".
In the tide of globalization, the integration of culture and tourism, culture and science and technology has become an irreversible trend and inevitability. This seminar focuses on the theme of "Ceramic Punk and Changnanli IP Image", aiming to explore how to promote the deep integration of the ceramic industry and modern trend art through the integration mode of innovative ceramics and trend culture, and achieve a win-win situation of cultural value and economic value.