Text | New Sound Pro, Author | Mao Lina
The momentum before the broadcast was huge, and a new member was added to the drama sequence that landed lightly after the broadcast - "Sauvignon Blanc Season 2" (hereinafter referred to as "Sauvignon Blanc 2").
This costume drama broadcast after a year is still strong in terms of broadcast results, 3 hours on the day of launch, the popularity of Tencent station exceeded 2700000, and the popularity exceeded 300000 on the fourth day of launch, becoming a member of Tencent's popular club. Maoyan Professional Edition shows that since it was broadcast on July 8, the popularity of "Sauvignon Blanc 2" has been firmly at the top of the drama list.
However, judging from the audience's discussion, it can be clearly felt that "the new person is not as good as the old". I still remember this time last year, whether it was the circle of friends or social platforms, netizens enthusiastically discussed where the heroine's love would be, whether to choose one person to die old, or to open a harem, or the heroine was beautiful. But this year, the whole people are no longer guessing CP, and the audience is not even interested in other plot lines.
The decline in audience enthusiasm has also affected the choices of advertisers to a certain extent, before the launch of "Sauvignon Blanc 2", there were as many as 23 officially announced funders, and only 2 new brands were added after the broadcast, and the number of episodes was not much, and the speed of changing the broadcast was also fast.
What happened to Sauvignon Blanc 2? It boils down to one sentence: Cheng Ye CP. Defeat also CP.
Pros and cons of B game-style episodes
Costume dramas, especially ancient puppet dramas, the biggest attraction is the relationship between characters, or the entanglement between men and women. "Between the Ink Rain and Clouds" has been under the banner of "the big heroine's revenge drama" during the broadcast, and in the second half of the series, the most discussed by the audience is the emotional trend between the heroine and her cousin, Su Guogong and ex-husband.
The success of the first season of "Sauvignon Blanc" is also based on its character relationships.
is also an ancient puppet that will be broadcast in the summer of 2023, "Lotus Building", "Jade Bone Yao", and "Changfeng Crossing", either downplaying CP's main brotherhood, or a couple for a lifetime, "Sauvignon Blanc" has a strong sense of freshness for a woman to many men, and everything was not settled at that time, Xiao Yao and any male protagonist have the possibility of development, and the uncertainty makes the audience willing to guess CP standing in line, forming a heated discussion atmosphere, and attracting passers-by who are watching to enter the pit.
"Sauvignon Blanc" actually laid the foreshadowing of the CP overturn when the first part killed the Quartet, and many viewers said that "only the plot of Qingshui Town is the best", because everything is undecided in Qingshui Town, there is sweetness, abuse and pulling, and the ambiguity is full. With Xiao Yao's restoration of Wang Ji's identity, this sense of ambiguity is gradually fading.
Perhaps "Sauvignon Blanc" can be defined as a "B-game drama", the War of the Three Realms, the national hatred and family hatred are all background boards of love-hate entanglement, the heroine Xiaoyao is like the main controller of B-game, it seems to be rich in settings but is actually hollow, and the main role is to let the audience immerse themselves in CP through her.
It is precisely because of this creative idea based on Yiyou that "Sauvignon Blanc" is not like the ancient puppet dramas of the past in dealing with the relationship between characters, with a very clear distinction between priority and priority, but serving water without discrimination. Whether it is Tu Shanjing, cousin or Xiang Liu, each pair is full of details, and there is enough room for development between the heroine and the heroine, and it also gives enough materials for all CP parties to knock sugar.
However, in "Sauvignon Blanc 2", there is already a clear direction to where Xiao Yaoqing will return, just like the sudden appearance of the so-called official match of Yiyou caused players to abandon the pit, and the dust of the CP line has made this drama lose its core charm.
For example, Xiao Yao's attitude towards Xiang Liu in the first and second parts has changed as much as amnesia. In the first part, the two still have "I am your blood bag" and "Do you dare to give up everything for me", this kind of ambiguous dialogue is no longer pulled between the willows in the second part, and Xiang Liu has become a tool to promote the relationship between Yao Jing, not to mention that the CP Party can't stand it, even if it is compared horizontally with the characters in the previous part, it is difficult to justify itself.
Because of the determination of the CP line, the character design was fragmented, as well as cousin Xuanxuan. In the first part, Xuanxuan has the ambition of the emperor and the city, but she is restrained in the way she expresses her feelings for Xiaoyao. The cousin of the second part, like a supermale patient, is very emotional about the crazy character of "loving you is imprisoning you", but the change of the character's personality lacks enough plot foreshadowing, and it is no wonder that the audience commented that ""Sauvignon Blanc 2" is full of members".
Among the characters whose characters collapsed, Tu Shanjing, who was the official partner of Xiaoyao, survived. However, this type of gentle man itself lacks discussion and malleability, and other settings such as Tu Shanjing's "Wisdom and Scheming" are not reflected enough in the play, and Xiao Jing's CP line feels mediocre.
It's like no matter how ridiculous the plot of B Game is, as long as the CP is good, people can continue to play. When the attractiveness of the CP line declined, the original plot was hard and couldn't be hidden.
As mentioned above, national enemies and family hatreds are just the background board of love, Xiao Yaogui is the princess, but he only thinks about who he will marry in the end, which is really a waste of such a huge story background. Viewers who wanted to see the heroine's career line were also directly persuaded to quit. As for the conspiracy line, it can't stand scrutiny, and the outcome is child's play.
If you jump out of the perspective of drama fans, another problem that causes the volume of "Sauvignon Blanc 2" to decline is that it is too unfriendly to new audiences.
Due to scheduling reasons, the "Sauvignon Blanc" two-part series is directly divided into two complete episodes, so the beginning of the second season continues to be a large analysis of the court struggle. Grandfather, Deyan, and the position of the prince, this series of words are directly thrown to new audiences who have no understanding of the previous situation.
Of course, "Sauvignon Blanc", like "Celebrating More Than Years", has also made a condensed version of the essence for new audiences to get started quickly. But unlike the condensed · of "Celebrating More Than Years", the condensed version of "Sauvignon Blanc" mainly highlights three pairs of CPs, and the timeline is relatively chaotic, and the more new audiences watch it, the more confused they become.
Fans of the drama can't knock on the new character relationship, and passers-by are persuaded to quit by the viewing threshold, which comprehensively leads to the discussion intensity of "Sauvignon Blanc 2" is far less than expected.
Purification is complete
In addition to the problem of the content itself, the cold of "Sauvignon Blanc 2" is also inseparable from the problem of "purification".
The audience watching the drama knocks CP, which is a cultivation process that the actors and the audience are gradually familiar with, the audience's emotional needs are met in them, and the actors achieve the improvement of popularity in the process. From the beginning to the end of the broadcast, the actors and the audience had different purposes and the same result, so everyone worked hard to make the scene completely hot.
In fact, when the first season was broadcast, several male protagonists did cooperate with the needs of the audience, and from time to time they came out of CUE or sprinkled sugar in the air. Yang Zi, as the only heroine, of course, does not need to rely on CP to further superimpose popularity for herself, but Yang Zi has the label of "Wangfu" in 90 flowers, in other words, whoever cooperates with Yang Zi will be able to achieve ascension. Therefore, Yang Zi's fans are not disgusted by the increase in the popularity of the male protagonist and are even happy to see it, because the "Wangfu" label itself is the best embodiment of Yang Zi's appeal.
From the perspective of the audience's mentality, in fact, the process of chasing dramas and watching newcomers is also a bit like watching a draft. To use a not very appropriate analogy, "Sauvignon Blanc" is like a "Rookie 101" draft, and the sugar-sprinkling scenes of different CPs are like the stage of every performance, and the different stages of the plot advancement are the first and second public with different themes.
In the early and middle stages of the draft, it is difficult for show fans to determine which player they are picking. In the first half of "Sauvignon Blanc", the audience also did not become fans of a certain actor, and they were willing to pay attention to everyone in the swing stage. If "Sauvignon Blanc" was not divided into two at that time, but all of them were broadcast, then the middle and later stages correspond to the one pick in the draft stage, and the fans who have already selected the destined person will make a huge noise for the final debut night spot.
But there was a whole year between the first and second parts, during which several male actors already had a fixed fan base, and a series of purification behaviors that appeared in the late broadcast of the series in the past have been completed in this year's blank period. Therefore, at the second season of the film viewing meeting, it will appear, Yang Zi's absence is replaced by a standing card, and the male protagonists focus on the unique beauty, and no one wants to have too much interaction with the standing card, so as not to cause dissatisfaction among fans.
Yang Zi's fans, who originally did not dislike the promotion of the male protagonist's coffee position, also changed their mentality because the purification process was completed ahead of schedule, and they were unwilling to make wedding dresses for others in vain. When there are no fans, it is naturally difficult to lift "Sauvignon Blanc 2" just by relying on passers-by.
Of course, this year's drama market is also very different from the same period last year. In particular, the ancient puppets represented by "Ink Rain and Clouds" have gone further in the relationship between the characters and the sense of rhythm, raising the threshold of the audience. Last year's "Sauvignon Blanc" met the audience of ancient puppets who had already eaten better this year, and it was obviously unable to fully meet the needs of the audience.
In addition, Tonghua and most of her contemporaries have such a problem: their creation is deeply influenced by ancient domestic idol dramas, and no matter how grand the background structure is, the landing point is love entanglement after all. This is also very inconsistent with the diverse needs of female audiences nowadays, just like Xue Fangfei in "Ink Rain and Clouds", even if the big heroine is not really engaged in a career, at least she has to shout some golden sentences, and "Sauvignon Blanc" even lacks this kind of "mouth cannon".
is a big Mary Sue heroine drama with 1 woman to many men, "Sauvignon Blanc" is really better than learning "The Story of Rose", every relationship experience is directly replaced, making new character relationships and extensions, giving the audience a sense of freshness. Or simply move closer to Yiyou and directly parachute in the new male protagonist to muddy this pool of spring water, so that the process of "guessing CP" can be prolonged and stimulate the audience's enthusiasm for discussion.